Michele Hickey

I am a freelance writer who works primarily with nonprofit and mission-focused organizations. I love a good story, especially when it is about people who are passionate about making the world a better place. Find me online at www.silverliningcomm.com

Posts by Michele

Email Marketing

Marketing Automation for Nonprofits

Why automate your nonprofit’s marketing? I agree, digital marketing for nonprofits can feel overwhelming sometimes. So many ways to Read More >>

Michele Hickey

Small Biz Marketing

To List or Not to List: Should Your Nonprofit be Listed in Online Directories?

On this blog, I have written about email marketing, website-building, and social media marketing for nonprofit organizations. And for Read More >>

Michele Hickey

Small Biz Marketing

How to Build a Great Website for Your Nonprofit Organization

Most people who are involved in an enterprise of some sort – for-profit business, nonprofit, community-based, etc. – recognize the need for Read More >>

Michele Hickey

Small Biz Marketing

What is Nonprofit Marketing?

I recently got a call from the new part-time marketing manager of a community arts center. She told me she was willing to learn how to manage Read More >>

Michele Hickey

Small Biz Marketing

Content Strategy for Nonprofits: Make the Most of Your Story

If you are involved in your nonprofit’s marketing efforts, and especially if you’ve decided to see what the internet has to say about Read More >>

Michele Hickey

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