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Recent Articles

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How to Use Travel Market Segmentation Effectively

How to Use Travel Market Segmentation Effectively It’s much easier to close a sale when you know exactly what the buyer’s motivation is. Read More >>
Lauren Haas
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Click Segmentation… Breaking It Down

Click……click……clickety…click…click…click. What is Click Segmentation? Click segmentation is a Read More >>
River Cartie
Spend more time nurturing customer loyalty to attract new customers.
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Why You Should Spend More Time Nurturing Customer Loyalty

The best way to attract new customers is not by focusing on them, but instead turning towards your current customers. It sounds backwards, but Read More >>
Ben Duchesney
More subscribers means more revenue.
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Why Bigger Email Lists Are Better

Watch any episode of the classic television show Antiques Roadshow, and you’ll see the moment when a guest finds out how much their ‘junk’ Read More >>
Ben Duchesney
Matthew Montoya
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15 Creative Ways to Grow Your Email List

Growing an engaged email list is one of the most important parts of creating a successful email marketing strategy. And for a lot of Read More >>
Ryan Pinkham
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5 Challenges for Family Businesses (and How to Overcome Them)

Keeping your small business in business isn’t easy. And being a family business makes things even more challenging. If you want your business Read More >>
Rustin Nethercott
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What’s the Difference Between Email Lists and Tags?

Think about the people on your email list. While some of them have been receiving your email campaigns for years, there’s a good chance others Read More >>
Miranda Paquet
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Reach Your Customers, Increase Loyalty, and Do More Business with Email Marketing

You know that staying connected with your customers is crucial to growing your small business. You work hard to build customer relationships and Read More >>
Ryan Pinkham
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4 Questions About Canada’s Anti-Spam Legislation that All Marketers Should Read

Shaun Brown, Canadian lawyer practicing at nNovation LLP and CASL expert. CASL impacts Canadian marketers. And will also impact anyone marketing Read More >>
Crystal Woody
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