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Measuring Results

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Measuring Results

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Email Marketing

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Measuring Results

7 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

For most of us, the first time we see an email bounce we’re completely at a loss. We’re wondering what it means. And we start asking, Read More >>

Blaise Lucey

River Cartie

Email Marketing

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Measuring Results

Email Marketing Metrics: Measuring Success Beyond Open Rate

Ask someone about their email marketing results, and they’re likely to mention their open rate (the percentage of their email recipients that Read More >>

Dave Charest

Learn to grade your emails before you hit send to make a bigger impact.

Measuring Results

Create a Nonprofit Email Rubric to Grade Each Email Before You Send

Back in the day, when the teacher passed out a new writing assignment the whole class groaned – unless there was a rubric attached. Actually, Read More >>

Ben Duchesney

Email Marketing

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Improving Open Rates

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Measuring Results

How to Master Email Measurement in 3 Easy Steps

If someone asked you how email marketing is helping your business, what would you say? Chances are you wear a lot of hats at your small Read More >>

Bria Sullivan

Email Marketing

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Measuring Results

What is A/B Testing? Why It Matters & How to Get Started

Has this ever happened to you? You’ve done all the work. You’ve created a new webpage or email campaign, and you’re ready to release Read More >>

Miranda Paquet

Email Marketing

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Measuring Results

How Email Tracking Can Introduce New Opportunities for Your Business

You can admit it. Tracking your emails and monitoring things like opens and clicks doesn’t exactly sound like the most exciting part of Read More >>

Miranda Paquet

Email Marketing

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Measuring Results

6 Things You Can Learn from Your Email Marketing Analytics

Making sense of your email marketing analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers Read More >>

Miranda Paquet

Email Marketing

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Improving Open Rates

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Measuring Results

5 Things You Need to Look for in an Email Service Provider

You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider Read More >>

Rustin Nethercott

Email Marketing

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Email Marketing Basics

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List Growth

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Measuring Results

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Subject Lines

Get Started With Email Marketing: 10 Things You Need to Do First

If you have yet to get started with email marketing, there’s no better time to jump in. Email marketing has changed a lot Read More >>

Miranda Paquet

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