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Recent Articles

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  • Email Marketing

“Can I Just Use a Big Image in My Email?”

 When I talk to clients about email marketing, I get a lot of questions about the best practices for email design. One of the most common Read More >>
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Debbie Kerr
  • Email Marketing
    • ,
  • Social Media Marketing

4 Tools to Help You Integrate Your Social Media and Email Marketing

 Many of you already use email and social media marketing to promote your small business or nonprofit. But how many of you integrate your social Read More >>
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Azure Collier
  • Email Marketing

The Anatomy of a Successful Fundraising Email

 Email marketing is one of the most important fundraising tools that social impact organizations use. It’s an inexpensive way to reach many Read More >>
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Allison Gauss
  • Email Marketing

7 Things You Can Do to Significantly Improve Your Email Click-Through Rates

 It’s no secret that email marketing is great way to connect with customers, prospects, and everyone else important to your business or Read More >>
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Miranda Paquet
  • Email Marketing

What Pen Pal Letters Can Teach Us About Email Marketing

 In today’s world of social media updates and text messages, pen pal letters can seem like a relic from the past. But for me, few things beat Read More >>
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Natalie Denyse
  • Email Marketing

3 Tips for Getting Quality Contacts on Your Email List

 You know the people who are important to your business or organization. You’re interacting with them every day in person, at events, and Read More >>
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Azure Collier
  • Email Marketing

How to Design Emails That Always WOW Readers

 While nonprofit marketers spend a lot of time crafting great email content, it is just as important to give thought to those email’s Read More >>
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Elizabeth Chung
  • Email Marketing

4 Benefits of Using Your Smartphone to Run Your Email Marketing

 There’s no denying that devices like smartphones can make your life easier. They can help you stay in-touch with the people you care about, Read More >>
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Ryan Pinkham
  • Email Marketing

The 5 Essential Elements of a Fundraising Email

 All organizations know that email marketing is a critical component of donor engagement and gift solicitation. Yet, it’s obvious that people Read More >>
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Terri Harel
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