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Recent Articles
  • Email Marketing

How to Use Email Marketing to Build Brand Awareness

 You know building awareness for your business is important. But how do you stand out and actually get the attention you need to reach new Read More >>
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Ryan Pinkham
  • Email Marketing

How Long Should Your Email Be? New Data for Nonprofit Associations, Membership Organizations, and Religious Organizations

 A few weeks ago, we showed how the number of images and lines of text in an email campaign impacts click-through rates. In general, we found Read More >>
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Jason Fidler
  • Email Marketing

Avoid These 6 Common Mistakes When Adding Images to Your Email Marketing

 You know that adding images to your email marketing campaign can help bring your message to life. But do you know how many images you should be Read More >>
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Miranda Paquet
  • Email Marketing

New Data: How the Amount of Text and Images Impact Email Click-Through Rates

 Email click-through rates are one of the most valuable pieces of data when it comes to measuring the effectiveness of your email campaign. While Read More >>
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Jason Fidler
  • Email Marketing

30 Email Ideas for When You’re Not Sure What to Send

 You know it’s important to regularly communicate with your email audience. You see the positive impact of email marketing each time you hit Read More >>
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Ryan Pinkham
  • Email Marketing

What’s the Difference Between Email Lists and Tags?

 Think about the people on your email list. While some of them have been receiving your email campaigns for years, there’s a good chance others Read More >>
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Miranda Paquet
  • Email Marketing

Everything You Need to Know About Managing Your Email Bounces

 Bounced emails are like the dirty dishes of your email marketing — you can ignore them for a little while, but sooner or later they’ll start Read More >>
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Miranda Paquet
  • Email Marketing

How to Decide What Types of Questions to Use in Your Surveys

 Crafting the perfect survey question isn’t just about what you ask; it’s also about how you ask the question. The types of questions you Read More >>
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Rachel Krug
  • Email Marketing

4 Email Marketing Tips from Successful Canadian Business Owners

 October is Small Business Month in Canada! To celebrate, we are sharing helpful resources and holding special training events to help small Read More >>
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Ryan Pinkham
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