The best way to grow your business is to start by building your email list. And you do that by using email sign-up tools that provide quick and easy ways for new subscribers to sign up.

The problem is that not all of your potential subscribers use the same methods to interact with your business — some might visit your website, others might follow you on social media, and there are those who prefer the face-to-face interaction they get when they visit your business.

Fortunately, there are great email sign-up tools you can use in all of these situations to allow people to subscribe, and they are all available through your Constant Contact account.

5 email sign-up tools to help you build and grow your email list

Let’s start by navigating to where you can find the various types of online sign-up forms you can create within your Constant Contact account.

Once you’ve signed into your account, click the “Sign-up Forms” link in the top menu of your account. Then, click on the blue “Create sign-up form” button in the upper right-hand corner of the page. After that, you can choose what kind of sign-up form you’d like to create.

Constant Contact sign-up form menu
In Constant Contact, get started by choosing the sign-up form you want to use.

It’s that easy.

Now, let’s take a look at our options.

1. Website sign-up forms

At the top of the email sign-up tools are the website sign-up forms.

There are four options for your website sign-up forms:

  • Pop-up
  • Flyout
  • Banner
  • Inline

The pop-up sign-up form

Just like it sounds, this sign-up form will “pop up” on the screen when someone visits your site. But when that form pops up, on what devices it pops up — mobile or desktop — and even if the Constant Contact branding is shown is all up to you.

Flyout sign-up forms

If you choose the animation option, this type of sign-up form slides onto the screen and then slides back off. While it covers part of the screen it tends to be less alarming or intrusive than a pop-up form may seem and you can choose where on your page the form appears — letting you decide what gets covered by the form and what doesn’t.

The banner

The banner sign-up form shows up on your visitor’s screen as a broad block either at the top or the bottom of the screen.

example of a Constant Contact banner sign-up form
This example of a banner sign-up form can give you an idea of how one will look on your own website.

As with the previously mentioned sign-up forms, you can set the banner sign-up form to show up on your visitor’s screen one exit intent, or on a timer. You can also choose how often a visitor will see the sign-up form — from several times a visit to only once in a lifetime (or until they clear their browser’s cookies — whichever comes first).

No matter which form you choose, the content setup is the same and customizing the look and feel of the form is quick and easy.

an example of Constant Contact's sign-up tool
With tools this easy, the most difficult part is deciding what information to collect, as well as what lists your subscribers can opt in to.

In-line sign-up forms

An in-line sign-up form is a static form that is embedded on a web page. In other words, it ‘sits’ on the page waiting for someone to find it and fill it out.

These forms are often found on “contact us” pages and can be updated in your Constant Contact account without having to edit your website every time you want to make a change to your form.

Activating your sign-up form(s)

Exclamation Point Icon Installing the universal code requires you to use HTML code. If you are not comfortable working with HTML yourself, your webmaster can help you install the code into your website. Note: Your website builder or hosting platform must support Javascript for the sign-up form code to work. 

While in the editing mode, click the “publish” button in the upper right-hand corner to activate your sign-up form.

Constant Contact in-product - activating sign-up form while in the editing mode

Then, click the “Universal Code” button…

Where to find the Universal Code for your sign-up form
With Constant Contact your Universal Code is easy to find, right on the main ‘sign-up form’ page.

And copy the code.

where to copy your sign-up form Universal Code
Copying your Universal code is as easy as clicking a button.

Now that you have the Universal Code copied, in order to get your sign-up form to actually publish on your site, you have to embed the in the right place.

For all of Constant Contact’s website sign-up forms, you need to embed the Universal Code into the “header section” of your website’s main page. And for the pop-up, fly-out, and banner sign-up forms, that’s all you need to do.

However, for an in-line sign-up form, you also need to embed the inline code into the footer of the page you want the form to display on.

For more complete directions and additional information on creating and installing Constant Contact’s website sign-up forms, start with our Knowledge Base tutorial: Create different types of sign-up forms.

2. Lead generation landing page for social media

If people are checking out your social media page or profile, they’re interested in what you’re doing. This gives you a great opportunity to encourage them to sign up for your mailing list.

To get started, first create your lead generation landing page.

As with the website sign-up forms, we start by signing into your Constant Contact account clicking on the top menu “Sign-up Forms,” and then clicking on the blue “Create sign-up form” button. This time, however, we’re going to choose the option for “Lead generation landing page.”

Choosing the option to create a lead generation landing page
No need to go elsewhere, your lead generation landing page creation tool can be found with the rest of your sign-up tools.

Once again, customize your landing page with your brand logo and colors, and when you’re done making the landing page your own, activate it just like you would the website sign-up forms, but this time, you’ll want to copy the ‘Landing Page URL,’ add a signup button to your Facebook Business Page, LinkedIn Organization Page, or add a link to your Instagram or Twitter Bio.

an active lead generation page with it's URL code
Constant Contact lets you know your lead generation landing page is active and gives you everything you need right up front.

For more complete directions and additional information on adding a lead generation landing page to your social media accounts, check out our Knowledge Base article: Add a Lead Generation Landing Page to a social media profile.

3. ListBuilder app for Constant Contact

The next sign-up tool — ListBuilder app — allows you to collect names and email addresses through your tablet. To get started, download the app either from the Google Play Store or from the Apple App Store (depending on your tablet).

Look for the Constant Contact icon when downloading ListBuilder to your Android tablet or Apple iPad.

Once downloaded, log into the app using your Constant Contact username and password.

At this point, I recommend you set an admin PIN. This will allow you to keep the option to switch from the sign-up form to the settings page locked and secure — which will help to avoid any accidental changes to your form or list.

After you’ve set your Admin PIN, choose the list you’d like to add your new contacts to. Ideally, this would be the list that triggers your welcome email series which will include click-segmentation links that will help you segment your new contacts even further for future targeted communications.

Now you can customize your form with a background image, your logo, and a call to action (CTA) to join your list. Next, you’ll want to choose what information you want to collect.

While their email address is the bare minimum, I suggest you also collect their name so you can personalize the messages you send to them. And, although there are several other options to choose as well, be careful not to ask for too much information upfront, as this may put some people off and they may decide not to sign up for your marketing communications at all.

Once you’ve finished those few steps, just click “next” and you’ll be all set to start collecting emails.

Quick Tip: Remove the PIN on your tablet so customers can easily wake it up if it goes to sleep due to inactivity.

For more complete directions and additional information on downloading and installing the ListBuilder app on your device, check out our Knowledge Base article: ListBuilder for Constant Contact.

4. QR code (Scan-to-Join)

Often overlooked, this tool gives visitors a second way to join your email lists with their smartphones by scanning a QR code. And, luckily, if you implemented tool number two, you’ve done most of the work already.

Standard QR code

After you’ve created your Lead Generation Landing Page, copy the URL and paste it into a third-party tool like Canva’s in-design QR code generator, QR Code Generator, or to create the QR code.

standard QR code
Standard QR codes are just about everywhere now.

Customized QR code

If you want to add a little flair to your QR code, you can use different QR code generators like QRstuff to change the color and select codes for specific data types, Delvir to customize the size and color, or QRCode Monkey to design a QR code that incorporates artwork and allows you to add and change colors.

custom QR code created using QRCode Monkey
Create a custom QR code to stand out from the crowd.

You can then download or copy the image and paste it into any form of print media you’d like. We suggest putting it in all of your print media, from business cards to fliers — even on your printed sign-up form to give people the option to either write or type their information into your sign-up form.

5. Printed sign-up form

This tool is a tried and true method for getting people to sign up for your email list when at your register or trade show booth.

Constant Contact paper sign-up form 1 of 8 designs
This is option three of eight styles of paper sign-up forms, so you’re not stuck with something that doesn’t fit your style.

A simple paper sign-up form can go a long way when chatting with people in person. To get started, simply download our free Offline List Growth .pdf, choose one of the eight list options, and customize it. Then print as many copies as you like.

Start collecting email addresses

Now that you know how to create these great email sign-up tools, make sure you’re asking people to join your email list. Tell your customers or members about your email newsletter on your website, your Facebook Page, and at your business.

Now that you’ve started building your list, it’s time to learn how to segment your email list so you can work smarter instead of harder.