When Instagram released its Instagram Stories feature a few weeks ago, users and marketers asked the question, “Isn’t this the same thing as Snapchat?”

Instagram’s CEO Kevin Systrom didn’t disagree. In fact, he gave Snapchat full credit and said that Instagram Stories is Instagram’s version of the format created by Snapchat: quickly capturing and sharing life’s moments with content that disappears within a day.

Since these two are so similar, the next question you might ask is “What should I use for my marketing: Instagram or Snapchat Stories?”

This infographic provided by Mediakix will help you find the right fit:


(Having trouble seeing the infographic? View it here!)

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