Expanding your strategy to embrace a variety of digital marketing platforms is essential to take your marketing efforts from good to great. Successful digital marketing combines the use of search engine optimization (SEO), pay-per-click advertising, social media, content, and email marketing. Using multiple avenues, you will have many opportunities to meet and engage with customers where they are–however, to be efficient they must work together. It’s almost like eating flour, eggs, oil, and sugar all at the same time – perfect ingredients for a cake, but not actually cake! You need to combine them in just the right way to get the results you want.
Why integrations are important for small businesses
Juggling a variety of business functions often requires switching between software tools and duplicating content to be available in different formats. Though these duties are time-consuming and can pull a small business owner away from more impactful efforts, they are critical to success and have to get done. This is where integrations can help save time and effort.
Integrations allow you to organize and optimize separate tasks into a single system. They can simplify everything from syncing contacts and adding a sign-up form on your blog to automating tasks and curating online content for your newsletter. Leveraging them throughout your broader digital marketing strategy is not only a huge time-saver, but can also help you make the most of your relationship with every customer and prospect by connecting your tools so you have access to the data you need when you need it. This is especially helpful as your business grows and your needs change.
Get more out of Constant Contact with these integrations
By streamlining your business processes with integrations, you ultimately simplify your day-to-day tasks. Constant Contact integrations provide ways to simplify and optimize your marketing efforts. The Constant Contact App ecosystem allows you to search and learn more about the many integrations we offer and their functions, so you can decide what integrations will work best for your workflow, but to give you an idea of just what’s out there and how it works, we’ve gathered some of the most commonly used Constant Contact integrations:
Contact list and lead generation integrations
Contact list and lead generation integrations help you easily turn prospects into customers. They collect and keep all customer information synced so you can utilize that information within future campaigns (like a birthday or anniversary email). Some of the most popular Constant Contact lead generation and contact list integrations are:
|Effortlessly display lead-generation ads with a streamlined workflow directly within Constant Contact||✔️||✔️||✔️|
|New contacts are automatically added to your constant contact account||✔️||✔️||✔️|
|Automate Ad setup and management to ensure the most clicks and leads for the lowest cost||✔️||✔️||✔️|
|Easily capture lead contact information and obtain feedback with embedded forms on your site that directly connect to Constant Contact||✔️|
If you run an online store, chances are most of your customer data is stored on your ecommerce platform. ecommerce integrations allow you to leverage customer data and boost sales by sending relevant, personalized email content to your customers. The right integrations can ensure you never miss another sale opportunity by managing activities like automatic abandoned cart emails, special offers, and discounts based on past purchase activity. These features are especially powerful during the holiday shopping period. Here are some of the most popular:
|Create segmented lists based on shopping behavior||✔️||✔️||✔️||✔️||✔️||✔️||✔️|
|Create segmented lists based on payment activity||✔️||✔️||✔️||✔️||✔️||✔️||✔️|
|Drag and drop products, descriptions, and pricing into emails||✔️||✔️||✔️|
|See the sales driven by your emails and optimize based on top performers||✔️||✔️||✔️||✔️||✔️|
|Send abandoned cart reminders||✔️||✔️||✔️|
Contact databases and CRM integrations
Contact database and CRM integrations allow you to streamline and easily access your contact management and targeting information. The most popular integrations all provide the ability to automatically sync contact lists, segment audiences, sync events, and more, allowing you to be sure you are using the most up-to-date information.
Image and video integrations
Easily create, design, and share beautiful and engaging communications quickly within your marketing tools. These integrations make the images or videos you created available within a central location to be used for emails, landing pages, social posts, and more.
- Canva: Easily create and insert images directly into your emails, landing pages, survey pages, and social posts. Either create a new graphic and insert it or insert an existing graphic from your Canva folders.
- Vimeo: Import your high-quality Vimeo videos and have access to them right from your Constant Contact library.
Social media integrations
Social media integrations simplify the process of monitoring and managing multiple social accounts. The ability to create, schedule, and respond to posts allows you to make the most of your time and ensure your social feed is always up-to-date. Social dashboards also provide valuable insights into which posts and content types your audience engages with most across all platforms.
|Streamlined social posting tool to easily create, optimize, schedule and launch posts.||✔️||✔️||✔️|
|Easily respond to comments on posts directly within Constant Contact||✔️||✔️||✔️|
|Effortlessly create both lead and click ads with a streamlined workflow from one central location||✔️||✔️||✔️|
|Learn how your social posts are performing in one central location with access to insights and analytics including reach, reactions, and shares.||✔️||✔️||✔️|
Integrations can help your business grow
Whether you want to optimize and simplify your processes or make important data easily accessible, Constant Contact’s 5,000+ integrations make maintaining your marketing efforts a piece of cake. Contact our sales team for a full listing of our integrations — including integrations with Outlook, Zapier, and more.