{"id":165688,"date":"2025-06-10T14:42:29","date_gmt":"2025-06-10T18:42:29","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?post_type=cc_resource&#038;p=165688"},"modified":"2025-06-10T14:42:30","modified_gmt":"2025-06-10T18:42:30","slug":"email-segmentation-intro","status":"publish","type":"cc_resource","link":"https:\/\/www.constantcontact.com\/blog\/resources\/email-segmentation-intro\/","title":{"rendered":"An Introduction to Email List Segmentation"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\">Email list segmentation helps you send your customers relevant, timely, and personalized communications. 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