{"id":165727,"date":"2025-06-10T15:27:12","date_gmt":"2025-06-10T19:27:12","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?post_type=cc_resource&#038;p=165727"},"modified":"2025-06-10T15:27:13","modified_gmt":"2025-06-10T19:27:13","slug":"digital-marketing-metrics-ebook","status":"publish","type":"cc_resource","link":"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/","title":{"rendered":"Data Driven: Your Guide to Digital Marketing Metrics"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\">This digital marketing reporting eBook shows you how to use data to improve the marketing strategy for your small business or organization. See how to monitor performance and make informed decisions based on reporting insights for email, social media, paid ads, and SMS text messaging.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/cdn.bfldr.com\/YGBG4W15\/at\/6vxjt7w3jsfkbwr6wqh3hm4\/CT-PDF-ReportingGuide.pdf\" width=\"100%\" height=\"800px\" style=\"border: none;\">\n<\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-color-7-background-color has-background wp-element-button\" href=\"https:\/\/cdn.bfldr.com\/YGBG4W15\/at\/6vxjt7w3jsfkbwr6wqh3hm4\/CT-PDF-ReportingGuide.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download now<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/body><\/html>\n","protected":false},"featured_media":0,"template":"","categories":[579,1494,577,9009],"cc_resource_type":[],"class_list":["post-165727","cc_resource","type-cc_resource","status-publish","hentry","category-email-marketing","category-small-biz-marketing","category-social-media-marketing","category-sms-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Driven: Your Guide to Digital Marketing Metrics - Constant Contact<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Driven: Your Guide to Digital Marketing Metrics\" \/>\n<meta property=\"og:description\" content=\"This digital marketing reporting eBook shows you how to use data to improve the marketing strategy for your small business or organization. See how to monitor performance and make informed decisions based on reporting insights for email, social media, paid ads, and SMS text messaging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Contact\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/constantcontact\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T19:27:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-blog-homepage-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2918\" \/>\n\t<meta property=\"og:image:height\" content=\"1648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@constantcontact\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/\",\"name\":\"Data Driven: Your Guide to Digital Marketing Metrics - Constant Contact\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#website\"},\"datePublished\":\"2025-06-10T19:27:12+00:00\",\"dateModified\":\"2025-06-10T19:27:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.constantcontact.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data Driven: Your Guide to Digital Marketing Metrics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#website\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/\",\"name\":\"Constant Contact\",\"description\":\"Small Business Online Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.constantcontact.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\",\"name\":\"ConstantContact\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg\",\"contentUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg\",\"width\":300,\"height\":275,\"caption\":\"ConstantContact\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/constantcontact\/\",\"https:\/\/x.com\/constantcontact\",\"https:\/\/www.instagram.com\/constantcontact\",\"https:\/\/www.linkedin.com\/company\/constant-contact\/\",\"https:\/\/www.pinterest.com\/constantcontact\/\",\"https:\/\/www.youtube.com\/user\/constantcontact\",\"https:\/\/en.wikipedia.org\/wiki\/Constant_Contact\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Data Driven: Your Guide to Digital Marketing Metrics - Constant Contact","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/","og_locale":"en_US","og_type":"article","og_title":"Data Driven: Your Guide to Digital Marketing Metrics","og_description":"This digital marketing reporting eBook shows you how to use data to improve the marketing strategy for your small business or organization. See how to monitor performance and make informed decisions based on reporting insights for email, social media, paid ads, and SMS text messaging.","og_url":"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/","og_site_name":"Constant Contact","article_publisher":"https:\/\/www.facebook.com\/constantcontact\/","article_modified_time":"2025-06-10T19:27:13+00:00","og_image":[{"width":2918,"height":1648,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-blog-homepage-2026.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@constantcontact","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/","url":"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/","name":"Data Driven: Your Guide to Digital Marketing Metrics - Constant Contact","isPartOf":{"@id":"https:\/\/www.constantcontact.com\/blog\/#website"},"datePublished":"2025-06-10T19:27:12+00:00","dateModified":"2025-06-10T19:27:13+00:00","breadcrumb":{"@id":"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.constantcontact.com\/blog\/resources\/digital-marketing-metrics-ebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.constantcontact.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Data Driven: Your Guide to Digital Marketing Metrics"}]},{"@type":"WebSite","@id":"https:\/\/www.constantcontact.com\/blog\/#website","url":"https:\/\/www.constantcontact.com\/blog\/","name":"Constant Contact","description":"Small Business Online Marketing Solutions","publisher":{"@id":"https:\/\/www.constantcontact.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.constantcontact.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.constantcontact.com\/blog\/#organization","name":"ConstantContact","url":"https:\/\/www.constantcontact.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg","contentUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg","width":300,"height":275,"caption":"ConstantContact"},"image":{"@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/constantcontact\/","https:\/\/x.com\/constantcontact","https:\/\/www.instagram.com\/constantcontact","https:\/\/www.linkedin.com\/company\/constant-contact\/","https:\/\/www.pinterest.com\/constantcontact\/","https:\/\/www.youtube.com\/user\/constantcontact","https:\/\/en.wikipedia.org\/wiki\/Constant_Contact"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/cc_resource\/165727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/cc_resource"}],"about":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/types\/cc_resource"}],"wp:attachment":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/media?parent=165727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/categories?post=165727"},{"taxonomy":"cc_resource_type","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/cc_resource_type?post=165727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}