{"id":166339,"date":"2025-06-03T18:19:40","date_gmt":"2025-06-03T22:19:40","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?post_type=cc_resource&#038;p=166339"},"modified":"2025-06-18T15:11:31","modified_gmt":"2025-06-18T19:11:31","slug":"multi-account-buyers-guide","status":"publish","type":"cc_resource","link":"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/","title":{"rendered":"The Ultimate Multi-Account Email Marketing Buyer&#8217;s Guide"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\">Reaching your audience and building loyalty are key for any successful business or organization, and the right marketing tools are critical to support complex organizations in achieving these goals for the parent organization, as well as individual departments and locations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From assessing your digital marketing goals and evaluating key software features to understanding multi-location marketing needs and implementation factors, we&rsquo;ll cover everything you need to know to make an informed decision on the best email marketing platform for you and your departments or locations.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/cdn.bfldr.com\/YGBG4W15\/at\/4z5bp3b8wsxj25h6297h54hk\/CT-PDF-MultiAccountBuyersGuide.pdf\" width=\"100%\" height=\"800px\" style=\"border: none;\">\n<\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-color-1-color has-color-4-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/cdn.bfldr.com\/YGBG4W15\/at\/4z5bp3b8wsxj25h6297h54hk\/CT-PDF-MultiAccountBuyersGuide.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the guide<\/a><\/div>\n<\/div>\n\n\n<section class=\"cta-banner-block banner-no-image poolside\">\n    <a href=\"https:\/\/www.constantcontact.com\/partners\/multi-account?ic=ebook_buyers-guide\" title=\"\" target=\"\" class=\"cta-banner-link\">\n                <div class=\"cta-banner-content\">\n            <h4 class=\"cta-banner-title\">Learn more about our Multi-Account Solution.<\/h4>\n            <div class=\"cta-banner-excerpt\">For universities, hospitals, finance &amp; real estate firms, and other organizations that need multiple accounts.<\/div>\n        <\/div>\n    <\/a>\n<\/section>\n<\/body><\/html>\n","protected":false},"featured_media":0,"template":"","categories":[],"cc_resource_type":[],"class_list":["post-166339","cc_resource","type-cc_resource","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ultimate Multi-Account Email Marketing Buyer&#039;s Guide - Constant Contact<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Multi-Account Email Marketing Buyer&#039;s Guide\" \/>\n<meta property=\"og:description\" content=\"Reaching your audience and building loyalty are key for any successful business or organization, and the right marketing tools are critical to support complex organizations in achieving these goals for the parent organization, as well as individual departments and locations.&nbsp; From assessing your digital marketing goals and evaluating key software features to understanding multi-location marketing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Contact\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/constantcontact\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T19:11:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-blog-homepage-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2918\" \/>\n\t<meta property=\"og:image:height\" content=\"1648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@constantcontact\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/\",\"name\":\"The Ultimate Multi-Account Email Marketing Buyer's Guide - Constant Contact\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#website\"},\"datePublished\":\"2025-06-03T22:19:40+00:00\",\"dateModified\":\"2025-06-18T19:11:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.constantcontact.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Ultimate Multi-Account Email Marketing Buyer&#8217;s Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#website\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/\",\"name\":\"Constant Contact\",\"description\":\"Small Business Online Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.constantcontact.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\",\"name\":\"ConstantContact\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg\",\"contentUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg\",\"width\":300,\"height\":275,\"caption\":\"ConstantContact\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/constantcontact\/\",\"https:\/\/x.com\/constantcontact\",\"https:\/\/www.instagram.com\/constantcontact\",\"https:\/\/www.linkedin.com\/company\/constant-contact\/\",\"https:\/\/www.pinterest.com\/constantcontact\/\",\"https:\/\/www.youtube.com\/user\/constantcontact\",\"https:\/\/en.wikipedia.org\/wiki\/Constant_Contact\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Ultimate Multi-Account Email Marketing Buyer's Guide - Constant Contact","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/","og_locale":"en_US","og_type":"article","og_title":"The Ultimate Multi-Account Email Marketing Buyer's Guide","og_description":"Reaching your audience and building loyalty are key for any successful business or organization, and the right marketing tools are critical to support complex organizations in achieving these goals for the parent organization, as well as individual departments and locations.&nbsp; From assessing your digital marketing goals and evaluating key software features to understanding multi-location marketing [&hellip;]","og_url":"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/","og_site_name":"Constant Contact","article_publisher":"https:\/\/www.facebook.com\/constantcontact\/","article_modified_time":"2025-06-18T19:11:31+00:00","og_image":[{"width":2918,"height":1648,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-blog-homepage-2026.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@constantcontact","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/","url":"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/","name":"The Ultimate Multi-Account Email Marketing Buyer's Guide - Constant Contact","isPartOf":{"@id":"https:\/\/www.constantcontact.com\/blog\/#website"},"datePublished":"2025-06-03T22:19:40+00:00","dateModified":"2025-06-18T19:11:31+00:00","breadcrumb":{"@id":"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.constantcontact.com\/blog\/resources\/multi-account-buyers-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.constantcontact.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Ultimate Multi-Account Email Marketing Buyer&#8217;s Guide"}]},{"@type":"WebSite","@id":"https:\/\/www.constantcontact.com\/blog\/#website","url":"https:\/\/www.constantcontact.com\/blog\/","name":"Constant Contact","description":"Small Business Online Marketing Solutions","publisher":{"@id":"https:\/\/www.constantcontact.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.constantcontact.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.constantcontact.com\/blog\/#organization","name":"ConstantContact","url":"https:\/\/www.constantcontact.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg","contentUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg","width":300,"height":275,"caption":"ConstantContact"},"image":{"@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/constantcontact\/","https:\/\/x.com\/constantcontact","https:\/\/www.instagram.com\/constantcontact","https:\/\/www.linkedin.com\/company\/constant-contact\/","https:\/\/www.pinterest.com\/constantcontact\/","https:\/\/www.youtube.com\/user\/constantcontact","https:\/\/en.wikipedia.org\/wiki\/Constant_Contact"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/cc_resource\/166339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/cc_resource"}],"about":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/types\/cc_resource"}],"wp:attachment":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/media?parent=166339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/categories?post=166339"},{"taxonomy":"cc_resource_type","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/cc_resource_type?post=166339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}