{"id":104944,"date":"2025-04-02T10:28:05","date_gmt":"2025-04-02T14:28:05","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=104944"},"modified":"2025-04-02T10:28:07","modified_gmt":"2025-04-02T14:28:07","slug":"drive-website-traffic-with-email","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/drive-website-traffic-with-email\/","title":{"rendered":"Get Them to Click: Drive Website Traffic with Email"},"content":{"rendered":"\n

Email marketing is like the Swiss army knife of marketing channels. You can use it to accomplish a wide variety of goals, including driving traffic to your website. <\/p>\n\n\n\n

Each email is an opportunity to direct your target audience where you want them to go: pages on your site. And it’s a much more cost-effective way to boost your web traffic than paid forms of advertising like display ads. <\/p>\n\n\n\n

Learn the ins and outs of how to drive website traffic with email so you can get more people on your site. <\/p>\n\n\n\n

Why email is your website’s best friend<\/strong><\/h2>\n\n\n\n

Driving traffic to your website with email is all about links.<\/p>\n\n\n\n

All of your marketing emails can (and should) include at least one link to a page on your brand website. Interested customers open your page, read it, and click on a link to continue engaging with your business. From there, you’re one step closer to completing a conversion. <\/p>\n\n\n\n

Also, unlike other sources that direct traffic to your website, like digital ads or social media content, you can retain complete control over your marketing emails. Third-party advertising platforms and social media sites could disappear overnight, taking all your audience with them. That’s not true with email marketing. You own your email list and can contact those subscribers directly, no matter what. <\/p>\n\n\n\n

That direct relationship between your brand and your email subscribers is part of what makes email marketing so effective. For every dollar companies spend on email marketing, they see an average return on investment of around $36<\/a>, largely by driving readers to their websites. <\/p>\n\n\n\n

Before you write: Essential setup steps<\/strong><\/h2>\n\n\n\n

Before you sit down to start crafting your clickable emails, lay the groundwork for successful email marketing campaigns<\/a>. Make sure you tick these boxes:<\/p>\n\n\n\n