{"id":105943,"date":"2016-05-12T09:00:47","date_gmt":"2016-05-12T13:00:47","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=105943"},"modified":"2023-11-10T08:49:19","modified_gmt":"2023-11-10T13:49:19","slug":"no-money-no-excuse-3-ways-to-grow-your-business-without-money","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/no-money-no-excuse-3-ways-to-grow-your-business-without-money\/","title":{"rendered":"No Money, No Excuse! 3 Ways to Grow Your Business Without Money"},"content":{"rendered":"\n

When I was in my twenties I launched my first business with only $100. Wild Women Entrepreneurs (Wild WE) was my platform for revolutionizing how women entrepreneurs built their businesses.<\/p>\n

I was a struggling opera singer with a dream to turn my vocation into a career. Through hard work and my newfound community, I made it happen. I have performed around the world and currently serve as voice coach for some of the most talented vocal artists in America.<\/p>\n

All with no money.<\/p>\n

Wild WE also took me deep down the entrepreneurial rabbit hole. I’ve been launching and growing businesses ever since. In February, McGraw-Hill published my latest book on the subject. The Startup Equation: A Visual Guidebook to Building Your Startup<\/em><\/a> is the first-ever, visually-based, choose your own adventure guide to the ins, outs, ups, and downs of turning one’s passion into a profitable small business<\/a>.<\/p>\n

You launched a successful business through the force of your own will. So what if you don’t have the financial capital to fund a marketing push and operational expansion? No excuses!<\/p>\n

Here are three ways to get it done without any money.<\/p>\n

1. Personify Your Brand<\/h3>\n

Branding legend Walter Landor said, “Products are made in a factory, but brands are created in the mind.” Factories cost money. You’ve already got your mind, so put it to work.<\/p>\n

Figure out what your brand’s personified essence is. If your brand was a person, who would that person be? Customers don’t form loyal relationships with brick and mortar; they form them with people. Your brand must present as a person. Answer the following questions with brand-as-person in mind:<\/p>\n