{"id":11237,"date":"2025-04-11T12:47:53","date_gmt":"2025-04-11T16:47:53","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=11237"},"modified":"2025-04-11T13:15:36","modified_gmt":"2025-04-11T17:15:36","slug":"instagram-for-business","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/instagram-for-business\/","title":{"rendered":"How to Use Instagram to Promote Your Business"},"content":{"rendered":"\n

With 2 billion monthly active users<\/a>, there’s a very<\/em> high chance you’re already on Instagram<\/a>, both personally and professionally. <\/p>\n\n\n\n

The growth potential on the platform is endless, and you can easily leverage all of its features to build an engaged, loyal audience. <\/p>\n\n\n\n

While you’re likely familiar with the platform through personal use, harnessing the power of Instagram for business is a bit different. You need a strategy to guide you through the process so you don’t get lost in the platform’s possibilities. <\/p>\n\n\n\n

Let’s dive into how you can turn Instagram into one of your most powerful business tools, plus the key details you need to know before getting started.<\/p>\n\n\n\n

Setting up your Instagram business account <\/h2>\n\n\n\n
To unlock the advantages of using Instagram for business, you need to set up a dedicated account. Using the same account for personal and professional updates confuses both your customers and your family. <\/p>\n\n\n\n
Creating an Instagram account for your business is as easy as inputting your email address and mobile phone number. Or, if you already have a business Facebook account, you can sync your contact information and connect the profiles. But to make the most of your business’s Instagram account, there are two key steps you need to take.<\/p>\n\n\n\n
1. Choose a recognizable account handle <\/h3>\n\n\n\n
Your account handle is your calling card on Instagram. It’s how new customers find you online and how existing customers tag you when sharing your product or service with their followers. <\/p>\n\n\n\n
Choose an account handle that’s as similar to your business’s name as possible. If your desired handle is taken, be creative and come up with something that still speaks to what your brand is about. For example, the prebiotic soda brand Poppi goes by @drinkpoppi on Instagram.<\/p>\n\n\n\n
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A post shared by Poppi (@drinkpoppi)<\/a><\/p><\/div><\/blockquote>