{"id":112584,"date":"2026-07-13T08:30:00","date_gmt":"2026-07-13T12:30:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=112584"},"modified":"2026-07-14T07:33:05","modified_gmt":"2026-07-14T11:33:05","slug":"email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/email-marketing-campaign\/","title":{"rendered":"Email Marketing Campaigns: Types and How to Build One"},"content":{"rendered":"\n

In the last month, I placed orders with two different small online pharmacies. Before checking out, both offered me a 10% discount on my next order if I joined their email list. So I did.<\/p>\n\n\n\n

After that, the first pharmacy sent generic emails every now and then. But the second one? First came a welcome email. A few days later, they recommended products that complemented what I’d bought. And just as I was about to run out (and had forgotten all about it), another email reminded me to restock my favorites.<\/p>\n\n\n\n

That’s the power of email marketing campaigns. Brands send these targeted emails with a single goal in mind, whether it’s welcoming new customers or promoting a new product line. <\/p>\n\n\n\n

In this guide, we’ll take a look at different types of email campaigns, along with real examples of brands getting it right. You’ll also learn how to build effective emails and avoid common pitfalls that make subscribers overlook your campaigns.<\/p>\n\n\n\n

What is an email marketing campaign?<\/h2>\n\n\n\n

An email marketing<\/a> campaign isn’t just a broadcast email sent to many people at once. It consists of single emails or a series designed to achieve a specific outcome. <\/p>\n\n\n\n

Single email blasts might share business news or announce a flash sale. But email campaigns guide a group of contacts through a deliberate sequence, often using multiple messages and targeting criteria. The key difference is that each email builds on the previous one and is connected to the next.<\/p>\n\n\n\n

Think of it like Google Maps. In addition to  the destination address, an email marketing campaign considers where subscribers are along the journey and how they want to get there. <\/p>\n\n\n\n

Key email campaigns and when to use them<\/h2>\n\n\n\n

There are several campaign types to include in your email marketing strategy. Let’s take a glance at the most popular ones and where they fit into the subscriber journey:<\/p>\n\n\n\n

Email campaign type<\/th>Goal<\/th>Short tips<\/th><\/tr><\/thead>
Welcome emails<\/td>Say ‘hello’ and ‘thank’ you
Introduce products\/services
Drive sales through a first-time discount<\/td>		Send immediately after signup or account creation
Add social proof to build credibility<\/td><\/tr>
Lead nurturing campaigns<\/td>Educate contacts on your value proposition
Remove friction from product adoption<\/td>		Target people who’ve shown additional interest
Share use cases and practical tips<\/td><\/tr>
Promotional emails<\/td>Drive revenue with exclusive discounts, personalized recommendations, and product announcements<\/td>Stick to a single call to action (CTA)
Use specific and personalized offers<\/td><\/tr>
Seasonal emails<\/td>Boost sales during high peak seasons, e.g., Black Friday or Christmas
<\/td>		Offer timely solutions to common seasonal-related pain points
Target people on lesser-known holidays<\/td><\/tr>
Survey email campaigns<\/td>Gather customer feedback to improve customer experience<\/td>Mention the time needed for completion
Explain why you need feedback and how you’ll use it<\/td><\/tr>
Re-engagement emails<\/td>Recover lost revenue
Clean email lists<\/td>		Entice inactive subscribers with incentives or share what’s new
Remove contacts who stay dormant<\/td><\/tr>
Event promotions<\/td>Increase registrations
Keep the conversation going with followups <\/td>		Use social proof to encourage signups
Deliver helpful information to attendees before the event<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

7 types of marketing email campaign with examples<\/h2>\n\n\n\n

Here are the most common email campaigns you can send, including examples and ideas from well-known brands.<\/p>\n\n\n\n

1. Welcome emails<\/h3>\n\n\n\n

Welcome emails<\/a> are the first messages that land in new subscribers’ or customers’ inboxes once they sign up for your newsletter, complete an order, or create an account.<\/p>\n\n\n\n

When people take these actions, whether consciously or not, they’re trying to decide whether your value proposition is worth their attention. This is when they expect a welcome email to take them by the hand and show them around. <\/p>\n\n\n\n

If you send this type of campaign immediately after the action or within the next few hours, newcomers are more likely to open and click through it. Wait longer, and chances are they’ll lose interest.
<\/p>\n\n\n\n

Lucy & Yak’s welcome email campaign<\/strong><\/p>\n\n\n\n

Subject line:<\/strong> Welcome to the comfort movement<\/p>\n\n\n\n

\"An
Welcome email example by Lucy & Yak sharing the brand story and a first-time discount to new subscribers. Image source: Lucy & Yak<\/a><\/figcaption><\/figure>\n\n\n\n

What makes it effective:<\/strong><\/p>\n\n\n\n