{"id":112751,"date":"2018-03-05T09:00:44","date_gmt":"2018-03-05T14:00:44","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=112751"},"modified":"2024-06-21T17:38:21","modified_gmt":"2024-06-21T21:38:21","slug":"best-length-email-newsletter","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/best-length-email-newsletter\/","title":{"rendered":"What’s the Best Length for My Email Newsletter?"},"content":{"rendered":"\n

I know you want a definitive answer.<\/p>\n\n\n\n

So here it is: The best length is approximately 20 lines of text when you’re creating an email newsletter<\/a>.<\/p>\n\n\n\n

We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate<\/a> for most industries.<\/p>\n\n\n\n

But that doesn’t tell the whole story.<\/strong><\/p>\n\n\n\n

The better answer: As long as it needs to be.<\/p>\n\n\n\n

Let me explain.<\/p>\n\n\n\n

The best length for your email newsletter depends on the action you want your reader to take. <\/strong><\/h2>\n\n\n\n

All marketing emails<\/a> follow the same basic formula: Picture, Paragraph, Call to Action<\/a>. As for what to say in an email<\/a>, you should follow a simple, persuasive formula for the content you’re writing by answering the following questions:<\/p>\n\n\n\n

    \n
  1. What are you offering?<\/strong> – This is your headline.<\/li>\n\n\n\n
  2. How will it help the reader?<\/strong> – This is your body copy.<\/li>\n\n\n\n
  3. What should they do next?<\/strong> – This is your call to action.<\/li>\n<\/ol>\n\n\n\n
    \"best
    Example email from Constant Contact. Image Source: Constant Contact<\/a><\/figcaption><\/figure>\n\n\n\n

    The amount of text you use changes based on the content<\/a> the reader needs in order to take the action.<\/p>\n\n\n\n

    For example, if you want someone to click through to read a blog post, your paragraph needs to create enough interest to make them want to read more. You don’t need to add anything else.<\/p>\n\n\n\n

    But what if the action is bigger?<\/strong><\/h2>\n\n\n\n

    Perhaps you want someone to RSVP for an event. It’s likely your reader is going to need more information in order to make a decision. You’ll need to include information like:<\/p>\n\n\n\n