{"id":112798,"date":"2019-02-21T13:00:05","date_gmt":"2019-02-21T18:00:05","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=112798"},"modified":"2024-06-24T10:51:41","modified_gmt":"2024-06-24T14:51:41","slug":"marketing-email","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/","title":{"rendered":"How to Write a Marketing Email That’s Effective and Persuasive"},"content":{"rendered":"\n

When you send a marketing email<\/a>, it’s a bit different from a regular email.<\/p>\n\n\n\n

You’re not just sharing information, you’re trying to drive engagement that supports your business in some way.<\/p>\n\n\n\n

You’re trying to drive action without being too pushy and turning your subscribers off.<\/p>\n\n\n\n

What’s the secret to writing a good marketing email? <\/strong><\/h2>\n\n\n\n

The best email marketing campaigns<\/a> have a clear focus, authentic tone, and information that’s helpful to the reader.<\/p>\n\n\n\n

Use these tips to write marketing emails that drive business:<\/p>\n\n\n\n

Infuse the personality of your business.<\/strong><\/h3>\n\n\n\n

Imagine you’re having a face-to-face conversation with a customer. What would that experience be like? Your reader should feel like you’re speaking directly to them as well. Extend the great experience you regularly provide to create an engaging content strategy<\/a>.<\/p>\n\n\n\n

\"International<\/figure>\n\n\n\n

Make sure the subject line is true to the content of your email.<\/strong><\/h3>\n\n\n\n

There are many tips on how to write good email subject lines<\/a>. The most important tip? Be clear about what the reader should expect when they open the email.<\/p>\n\n\n\n

Take advantage of the preheader text to entice the reader to open your email.<\/strong><\/h3>\n\n\n\n

The preheader text is like a second subject line. It gives you an additional chance to entice the reader to open your email campaign. Use this to your advantage, especially when it comes to increasing your mobile open rates.<\/p>\n\n\n\n

Keep content clear and concise.<\/strong><\/h3>\n\n\n\n

Picture, Paragraph, Call to Action<\/a>. The best emails have a clear focus and are designed to encourage a single action from the reader. Clear, concise content also makes it easier to read your emails<\/a>.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Only include information that helps the reader take the action you want them to take.<\/strong><\/h3>\n\n\n\n

Remove anything that veers from the action you want the reader to take. Doing so helps you get to the best length for your email newsletter<\/a>. If it’s not helping your reader take the desired action, it’s a distraction. Remove it.<\/p>\n\n\n\n

Plan on sending more than one email.<\/strong><\/h3>\n\n\n\n

It would be great if all you needed was one email to do the job. The truth is people are busy and your business isn’t their top priority. It’s not that people don’t want to take action, it’s just that they get distracted. Plan your email marketing calendar<\/a> to include a short series of three emails around a particular promotion: an announcement, a reminder, and a last chance.<\/p>\n\n\n\n

Ready to write your marketing email? <\/strong><\/h2>\n\n\n\n

Now you know the basics of how to write a marketing email. Put these tips to use and start seeing more meaningful results from your email marketing today.<\/p>\n\n\n\n

These content tips<\/a>, combined with a customizable email template<\/a>, make it easy to create a persuasive email in minutes — like the example below.<\/p>\n\n\n\n

\"how<\/figure>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re trying to drive action without being too pushy and turning your subscribers off. What’s the secret to writing a good marketing email? The […]<\/p>\n","protected":false},"author":196,"featured_media":130932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[579],"tags":[],"content_type":[1462],"industry":[8498],"feature":[8523,8524,8635],"article_type":[],"coauthors":[20],"class_list":["post-112798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","content_type-blog-article","industry-industry-general","feature-email-marketing","feature-email-templates","feature-sales-email-templates"],"acf":{"article_thumbnail":{"ID":130934,"id":130934,"title":"Thumbnail","filename":"Thumbnail-43.png","filesize":204013,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/11\/Thumbnail-43.png","link":"https:\/\/www.constantcontact.com\/blog\/manufacturing-clients\/thumbnail-339\/","alt":"manufacturing clients","author":"604","description":"","caption":"","name":"thumbnail-339","status":"inherit","uploaded_to":130926,"date":"2020-11-24 15:20:40","modified":"2020-11-24 15:20:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"show_last_modified_date":true,"ctct_related_features":false,"show_trial_cta":false,"show_prefooter_cta":false},"yoast_head":"\nHow to Write a Marketing Email That's Effective | Constant Contact<\/title>\n<meta name=\"description\" content=\"When you send a marketing email, it's a bit different from a regular email. We'll show you how to write a marketing email that actually gets results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Marketing Email That's Effective and Persuasive\" \/>\n<meta property=\"og:description\" content=\"When you send a marketing email, it's a bit different from a regular email. We'll show you how to write a marketing email that actually gets results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Contact\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/constantcontact\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/DaveCharestdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-21T18:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-24T14:51:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/11\/Blog-header-3-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"796\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Charest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DaveCharest\" \/>\n<meta name=\"twitter:site\" content=\"@constantcontact\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/\"},\"author\":{\"name\":\"Dave Charest\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/5863f37b7377e410671631d82018ffaf\"},\"headline\":\"How to Write a Marketing Email That’s Effective and Persuasive\",\"datePublished\":\"2019-02-21T18:00:05+00:00\",\"dateModified\":\"2024-06-24T14:51:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/\"},\"wordCount\":475,\"publisher\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/11\/Blog-header-3-1.jpg\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/\",\"name\":\"How to Write a Marketing Email That's Effective | Constant Contact\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/11\/Blog-header-3-1.jpg\",\"datePublished\":\"2019-02-21T18:00:05+00:00\",\"dateModified\":\"2024-06-24T14:51:41+00:00\",\"description\":\"When you send a marketing email, it's a bit different from a regular email. We'll show you how to write a marketing email that actually gets results.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#primaryimage\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/11\/Blog-header-3-1.jpg\",\"contentUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/11\/Blog-header-3-1.jpg\",\"width\":796,\"height\":316,\"caption\":\"manufacturing clients\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.constantcontact.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Write a Marketing Email That’s Effective and Persuasive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#website\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/\",\"name\":\"Constant Contact\",\"description\":\"Small Business Online Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.constantcontact.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\",\"name\":\"ConstantContact\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg\",\"contentUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg\",\"width\":300,\"height\":275,\"caption\":\"ConstantContact\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/constantcontact\/\",\"https:\/\/x.com\/constantcontact\",\"https:\/\/www.instagram.com\/constantcontact\",\"https:\/\/www.linkedin.com\/company\/constant-contact\/\",\"https:\/\/www.pinterest.com\/constantcontact\/\",\"https:\/\/www.youtube.com\/user\/constantcontact\",\"https:\/\/en.wikipedia.org\/wiki\/Constant_Contact\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/5863f37b7377e410671631d82018ffaf\",\"name\":\"Dave Charest\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/image\/22bd5e1f078e0c9385a73bdc22542cab\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/12\/cropped-Dave-Charest-Headshot-2022-small-cropped-96x96.jpg\",\"contentUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/12\/cropped-Dave-Charest-Headshot-2022-small-cropped-96x96.jpg\",\"caption\":\"Dave Charest\"},\"description\":\"Director of Small Business Success @ConstantContact. On a mission to provide small businesses and nonprofits practical, step-by-step marketing advice so they can do more business and more for their cause. Grateful to travel the country showing audiences how to make sense of online marketing.\",\"sameAs\":[\"https:\/\/www.facebook.com\/DaveCharestdotcom\",\"https:\/\/x.com\/DaveCharest\"],\"url\":\"https:\/\/www.constantcontact.com\/blog\/author\/davecharest\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Write a Marketing Email That's Effective | Constant Contact","description":"When you send a marketing email, it's a bit different from a regular email. We'll show you how to write a marketing email that actually gets results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/","og_locale":"en_US","og_type":"article","og_title":"How to Write a Marketing Email That's Effective and Persuasive","og_description":"When you send a marketing email, it's a bit different from a regular email. We'll show you how to write a marketing email that actually gets results.","og_url":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/","og_site_name":"Constant Contact","article_publisher":"https:\/\/www.facebook.com\/constantcontact\/","article_author":"https:\/\/www.facebook.com\/DaveCharestdotcom","article_published_time":"2019-02-21T18:00:05+00:00","article_modified_time":"2024-06-24T14:51:41+00:00","og_image":[{"width":796,"height":316,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/11\/Blog-header-3-1.jpg","type":"image\/jpeg"}],"author":"Dave Charest","twitter_card":"summary_large_image","twitter_creator":"@DaveCharest","twitter_site":"@constantcontact","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#article","isPartOf":{"@id":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/"},"author":{"name":"Dave Charest","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/5863f37b7377e410671631d82018ffaf"},"headline":"How to Write a Marketing Email That’s Effective and Persuasive","datePublished":"2019-02-21T18:00:05+00:00","dateModified":"2024-06-24T14:51:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/"},"wordCount":475,"publisher":{"@id":"https:\/\/www.constantcontact.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#primaryimage"},"thumbnailUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/11\/Blog-header-3-1.jpg","articleSection":["Email Marketing"],"inLanguage":"en-US","copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.constantcontact.com\/blog\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/","url":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/","name":"How to Write a Marketing Email That's Effective | Constant Contact","isPartOf":{"@id":"https:\/\/www.constantcontact.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#primaryimage"},"image":{"@id":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#primaryimage"},"thumbnailUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/11\/Blog-header-3-1.jpg","datePublished":"2019-02-21T18:00:05+00:00","dateModified":"2024-06-24T14:51:41+00:00","description":"When you send a marketing email, it's a bit different from a regular email. We'll show you how to write a marketing email that actually gets results.","breadcrumb":{"@id":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.constantcontact.com\/blog\/marketing-email\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#primaryimage","url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/11\/Blog-header-3-1.jpg","contentUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/11\/Blog-header-3-1.jpg","width":796,"height":316,"caption":"manufacturing clients"},{"@type":"BreadcrumbList","@id":"https:\/\/www.constantcontact.com\/blog\/marketing-email\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.constantcontact.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Write a Marketing Email That’s Effective and Persuasive"}]},{"@type":"WebSite","@id":"https:\/\/www.constantcontact.com\/blog\/#website","url":"https:\/\/www.constantcontact.com\/blog\/","name":"Constant Contact","description":"Small Business Online Marketing Solutions","publisher":{"@id":"https:\/\/www.constantcontact.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.constantcontact.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.constantcontact.com\/blog\/#organization","name":"ConstantContact","url":"https:\/\/www.constantcontact.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg","contentUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg","width":300,"height":275,"caption":"ConstantContact"},"image":{"@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/constantcontact\/","https:\/\/x.com\/constantcontact","https:\/\/www.instagram.com\/constantcontact","https:\/\/www.linkedin.com\/company\/constant-contact\/","https:\/\/www.pinterest.com\/constantcontact\/","https:\/\/www.youtube.com\/user\/constantcontact","https:\/\/en.wikipedia.org\/wiki\/Constant_Contact"]},{"@type":"Person","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/5863f37b7377e410671631d82018ffaf","name":"Dave Charest","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/image\/22bd5e1f078e0c9385a73bdc22542cab","url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/12\/cropped-Dave-Charest-Headshot-2022-small-cropped-96x96.jpg","contentUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/12\/cropped-Dave-Charest-Headshot-2022-small-cropped-96x96.jpg","caption":"Dave Charest"},"description":"Director of Small Business Success @ConstantContact. On a mission to provide small businesses and nonprofits practical, step-by-step marketing advice so they can do more business and more for their cause. Grateful to travel the country showing audiences how to make sense of online marketing.","sameAs":["https:\/\/www.facebook.com\/DaveCharestdotcom","https:\/\/x.com\/DaveCharest"],"url":"https:\/\/www.constantcontact.com\/blog\/author\/davecharest\/"}]}},"jetpack_featured_media_url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/11\/Blog-header-3-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/posts\/112798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/users\/196"}],"replies":[{"embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/comments?post=112798"}],"version-history":[{"count":9,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/posts\/112798\/revisions"}],"predecessor-version":[{"id":162180,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/posts\/112798\/revisions\/162180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/media\/130932"}],"wp:attachment":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/media?parent=112798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/categories?post=112798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/tags?post=112798"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/content_type?post=112798"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/industry?post=112798"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/feature?post=112798"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/article_type?post=112798"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/coauthors?post=112798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}