{"id":113819,"date":"2023-04-04T07:28:07","date_gmt":"2023-04-04T11:28:07","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=113819"},"modified":"2024-06-03T07:25:17","modified_gmt":"2024-06-03T11:25:17","slug":"celebrate-small-business-week","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/celebrate-small-business-week\/","title":{"rendered":"5 Ways to Celebrate National Small Business Week"},"content":{"rendered":"\n

Do you celebrate National Small Business Week at your business? <\/span><\/p>\n\n\n\n

If not, this year is a great time to start!<\/span><\/p>\n\n\n\n

As a tradition spanning over 50 years, <\/span>National Small Business Week<\/span><\/a> gives you the opportunity to celebrate small businesses and the contributions that they make to local communities and the national economy. <\/span><\/p>\n\n\n\n

So, when is National Small Business Week?<\/h3>\n\n\n\n

Small Business Week is celebrated during the first week of May.<\/strong><\/p>\n\n\n\n

How can your business get involved? <\/b><\/h2>\n\n\n\n

Whether you own a small business, work for one, or just love supporting them, there are plenty of ways you can show your support and take part in this tradition. <\/span><\/p>\n\n\n\n

Here are five ways you can take part in Small Business Week this year:<\/span><\/p>\n\n\n\n

1. Share your story<\/b><\/h2>\n\n\n\n

You started your business for a reason — probably the same reason that motivates you to get out of bed in the morning, roll up your sleeves, and get the job done.<\/span><\/p>\n\n\n\n

Don’t keep your story a secret! Use your unique point of view as a way to stand out from the competition and get closer to your customers. <\/span><\/p>\n\n\n\n

This Small Business Week, take a moment to remind your customers and supporters why you do what you do. <\/span><\/p>\n\n\n\n

Join other small businesses and share your inspiration using the hashtags #SmallBusinessWeek and #SmallBizSuccess.<\/span><\/p>\n\n\n\n

With just a sentence or two — and maybe a quick photo — you can pull back the curtain and show your customers the heart of your business — why you do it and what keeps you going.<\/span><\/p>\n\n\n\n

2. Say thank you to the people who keep your business going<\/b><\/h2>\n\n\n\n

Speaking of what keeps you going, think about who makes your business possible<\/span>.<\/p>\n\n\n\n

Maybe you’ve got a top-notch staff or a die-hard customer base. Maybe you have a mentor you can always call when you hit a lull. Take a moment to step away from the day-to-day frenzy and show your appreciation. <\/span><\/p>\n\n\n\n

A face-to-face thank you is always great. But you can also write thank you cards, <\/span>send an email<\/span><\/a> to your supporters, or post a thank you on social media.<\/span><\/p>\n\n\n\n

\"Constant<\/figure>\n\n\n\n

If you’re comfortable in front of a camera, think about how you can get your message across in a short <\/span>thank you video<\/span><\/a>.<\/span><\/p>\n\n\n\n

3. Invest in education<\/b><\/h2>\n\n\n\n

At Constant Contact, we plan a variety of free marketing webinars<\/a> <\/span>throughout the year, and Small Business Week is a great time to sign up and sharpen your small business marketing skills<\/a>! <\/span><\/p>\n\n\n\n

Whether you want to learn about email marketing best practices<\/a>, using social media marketing<\/a>, search engine optimization<\/a>, or marketing automation<\/a>, you can find a quality webinar, led by a marketing expert.<\/p>\n\n\n\n

If you prefer to learn on your own time, you’ll find a ton of great advice and on-demand webinars here on our online marketing blog<\/a>.<\/p>\n\n\n\n

4. Partner with another small business<\/b><\/h2>\n\n\n\n

Are you close to other small businesses in your area? Strengthen your impact and reach a larger audience by joining forces this Small Business Week. <\/span><\/p>\n\n\n\n

For example, a jewelry store could increase its exposure by setting up a display at a local spa and providing 10 percent off coupons to all spa customers. <\/span><\/p>\n\n\n\n

Look to collaborate with businesses that reach a similar audience, so your products and services complement nicely.  <\/span><\/p>\n\n\n\n

5. Get the word out<\/b><\/h2>\n\n\n\n

When you own a small business, the weeks fly by.  Don’t miss out on Small Business Week just because you’re having a busy week. <\/span><\/p>\n\n\n\n

Get the word out to your supporters by sending an email announcing Small Business Week and encouraging your customers to support you. You can <\/span>add a coupon to your email<\/span><\/a> as a special thank you to your customers. <\/span><\/p>\n\n\n\n

Many professional email services allow you to schedule your email in advance<\/a> so you can set everything up ahead of time. <\/span><\/p>\n\n\n\n

Once your email has been sent, post it to your active social media channels to increase your reach. Soon, your customers will be celebrating along with you. <\/span><\/p>\n\n\n\n

Happy National Small Business Week!<\/b><\/h2>\n\n\n\n

Hopefully, these five ideas will guide you in the right direction this Small Business Week. <\/span><\/p>\n\n\n\n

No matter how you choose to celebrate, the most important thing is to recognize the incredible impact and contributions small businesses make all year long.  <\/span><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

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