{"id":115426,"date":"2021-10-20T09:00:00","date_gmt":"2021-10-20T13:00:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=115426"},"modified":"2023-11-10T03:59:49","modified_gmt":"2023-11-10T08:59:49","slug":"holiday-email-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/","title":{"rendered":"How to Create a Holiday Email Marketing Plan"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Holidays, already? <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you&rsquo;re the type that likes to plan ahead, absolutely. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There&rsquo;s no better time than now to start thinking about how you&rsquo;ll take advantage of the biggest spending season of the year. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Let&rsquo;s make sure you get your piece of the holiday pie.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-the-key-dates-you-should-include-in-your-holiday-email-marketing-plan\">What are the key dates you should include in your holiday email marketing plan?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aside from the typical events like Halloween, Thanksgiving, Hanukkah, Christmas, and Kwanzaa, you&rsquo;ll also want to take advantage of shopping and giving days like: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.constantcontact.com\/blog\/send-black-friday-emails-early\/\">Black Friday<\/a>, November 25, 202<\/span>2<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.constantcontact.com\/blog\/small-business-saturday\/\">Small Business Saturday<\/a>, November 26, 202<\/span>2<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.constantcontact.com\/blog\/cyber-monday-email\/\">Cyber Monday<\/a>, November 28, 202<\/span>2<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.constantcontact.com\/blog\/giving-tuesday\/\">Giving Tuesday<\/a>, November 29, 202<\/span>2<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-choose-the-days-that-make-the-most-sense-for-your-business\">Choose the days that make the most sense for your business.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Black Friday:<\/b><span style=\"font-weight: 400;\"> The day after Thanksgiving represents the start of the holiday shopping season and the perfect time to entice eager shoppers to spend their money with you. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Small Business Saturday:<\/b><span style=\"font-weight: 400;\"> Created by <\/span><a rel=\"noopener noreferrer\" href=\"https:\/\/www.americanexpress.com\/us\/small-business\/shop-small\/promote?linknav=us-open-shopsmall-globalheader-promote\" target=\"_blank\"><span style=\"font-weight: 400;\">American Express<\/span><\/a><span style=\"font-weight: 400;\">, Small Business Saturday is &ldquo;an annual tradition dedicated to supporting small businesses and celebrating communities across the country.&rdquo; Not a bad idea to take advantage of this day that promotes people shopping at small businesses. If we had our way, every day would be a small business shopping day. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Cyber Monday:<\/b><span style=\"font-weight: 400;\"> The Monday following Thanksgiving is promoted as a day to encourage consumers to shop online. If you have an online store, don&rsquo;t miss your chance to participate with a great online offer.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Giving Tuesday:<\/b><span style=\"font-weight: 400;\"> For you nonprofits out there, Giving Tuesday kicks off the charitable season for end-of-year giving. It&rsquo;s another reason to encourage your community to give. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-emails-should-i-plan-to-send\">What emails should I plan to send?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Whether you&rsquo;re taking advantage of one or many of the retail holidays, use our <\/span><a href=\"https:\/\/www.constantcontact.com\/blog\/constant-contact-holiday-email-templates\/\"><span style=\"font-weight: 400;\">holiday email templates<\/span><\/a><span style=\"font-weight: 400;\"> to create your emails quickly and easily. And we recommend you try a three-email series to create benchmarks around your offer.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">An announcement (send two weeks from the <\/span>offer date)<\/li>\n\n\n\n<li>A reminder (send one week from the offer date)<\/li>\n\n\n\n<li>A last chance (send a day or two from the <span style=\"font-weight: 400;\">offer date)<\/span><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Here&rsquo;s what that&rsquo;ll look like on your marketing calendar:<\/b><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/09\/2020-09-15_12-37-16b.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" height=\"349\" width=\"600\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/09\/2020-09-15_12-37-16b-600x349.png\" alt=\"Constant Contact's in-product online marketing calendar showing scheduled three-email series campaign and social media campaign drafts.\" class=\"wp-image-127929\"><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The above example uses the three-email series for a Small Business Saturday offer. Try out <\/span><a href=\"https:\/\/www.constantcontact.com\/features\/marketing-calendar\"><span style=\"font-weight: 400;\">Constant Contact&rsquo;s Marketing Calendar<\/span><\/a><span style=\"font-weight: 400;\"> to plan for your holiday email marketing. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-should-i-use-the-three-email-series-for-holiday-email-marketing\">Why should I use the three-email series for holiday email marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even if your customers want to take advantage of the email offer you send them, they can get pulled into something else before they can take action. And then your offer is forgotten. The <\/span><a href=\"https:\/\/www.constantcontact.com\/blog\/send-more-email\/\"><span style=\"font-weight: 400;\">three-email series<\/span><\/a><span style=\"font-weight: 400;\"> gives you multiple opportunities to spur your audience to action. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-start-your-holiday-email-planning-now\">Start your holiday email planning now.<b> <\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">People are going to be spending money this holiday season. Shouldn&rsquo;t they be spending their money with you? Get a head start to have your best holiday season yet!<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center has-background wp-block-paragraph\" style=\"background-color:#ccf9f8;font-size:18px\">Make sure your holiday marketing is on track with our <a href=\"https:\/\/www.constantcontact.com\/blog\/holiday-marketing-checklist-for-retail\/\">2022 Holiday Retail Marketing Checklist<\/a>.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Holidays, already? If you&rsquo;re the type that likes to plan ahead, absolutely. There&rsquo;s no better time than now to start thinking about how you&rsquo;ll take advantage of the biggest spending season of the year. Let&rsquo;s make sure you get your piece of the holiday pie. What are the key dates you should include in your [&hellip;]<\/p>\n","protected":false},"author":196,"featured_media":127936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1477],"tags":[8780,8776],"content_type":[1462],"industry":[8498,8518],"feature":[8523,8624],"article_type":[],"coauthors":[20],"class_list":["post-115426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-marketing","tag-seasonal","tag-strategy","content_type-blog-article","industry-industry-general","industry-retail","feature-email-marketing","feature-holiday-email-templates"],"acf":{"article_thumbnail":{"ID":127938,"id":127938,"title":"Thumbnail","filename":"Thumbnail-2.png","filesize":207111,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Thumbnail-2.png","link":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/thumbnail-191\/","alt":"","author":"616","description":"","caption":"","name":"thumbnail-191","status":"inherit","uploaded_to":115426,"date":"2020-09-15 17:18:43","modified":"2020-09-15 17:18:43","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"ctct_related_features":false,"show_last_modified_date":true,"show_trial_cta":false,"show_prefooter_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create a Holiday Email Marketing Plan | Constant Contact<\/title>\n<meta name=\"description\" content=\"There is no better time than today for you to create a holiday email marketing plan for the biggest spending season of the year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Holiday Email Marketing Plan\" \/>\n<meta property=\"og:description\" content=\"There is no better time than today for you to create a holiday email marketing plan for the biggest spending season of the year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Contact\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/constantcontact\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/DaveCharestdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-20T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-10T08:59:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Social-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Charest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Social-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@DaveCharest\" \/>\n<meta name=\"twitter:site\" content=\"@constantcontact\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/\"},\"author\":{\"name\":\"Dave Charest\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/5863f37b7377e410671631d82018ffaf\"},\"headline\":\"How to Create a Holiday Email Marketing Plan\",\"datePublished\":\"2021-10-20T13:00:00+00:00\",\"dateModified\":\"2023-11-10T08:59:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/\"},\"wordCount\":487,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Blog-header-1.jpg\",\"keywords\":[\"seasonal\",\"strategy\"],\"articleSection\":[\"Seasonal Marketing\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/\",\"name\":\"How to Create a Holiday Email Marketing Plan | Constant Contact\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Blog-header-1.jpg\",\"datePublished\":\"2021-10-20T13:00:00+00:00\",\"dateModified\":\"2023-11-10T08:59:49+00:00\",\"description\":\"There is no better time than today for you to create a holiday email marketing plan for the biggest spending season of the year.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#primaryimage\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Blog-header-1.jpg\",\"contentUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Blog-header-1.jpg\",\"width\":796,\"height\":316},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.constantcontact.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create a Holiday Email Marketing Plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#website\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/\",\"name\":\"Constant Contact\",\"description\":\"Small Business Online Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.constantcontact.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\",\"name\":\"ConstantContact\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg\",\"contentUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg\",\"width\":300,\"height\":275,\"caption\":\"ConstantContact\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/constantcontact\/\",\"https:\/\/x.com\/constantcontact\",\"https:\/\/www.instagram.com\/constantcontact\",\"https:\/\/www.linkedin.com\/company\/constant-contact\/\",\"https:\/\/www.pinterest.com\/constantcontact\/\",\"https:\/\/www.youtube.com\/user\/constantcontact\",\"https:\/\/en.wikipedia.org\/wiki\/Constant_Contact\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/5863f37b7377e410671631d82018ffaf\",\"name\":\"Dave Charest\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/image\/22bd5e1f078e0c9385a73bdc22542cab\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/12\/cropped-Dave-Charest-Headshot-2022-small-cropped-96x96.jpg\",\"contentUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/12\/cropped-Dave-Charest-Headshot-2022-small-cropped-96x96.jpg\",\"caption\":\"Dave Charest\"},\"description\":\"Director of Small Business Success @ConstantContact. On a mission to provide small businesses and nonprofits practical, step-by-step marketing advice so they can do more business and more for their cause. Grateful to travel the country showing audiences how to make sense of online marketing.\",\"sameAs\":[\"https:\/\/www.facebook.com\/DaveCharestdotcom\",\"https:\/\/x.com\/DaveCharest\"],\"url\":\"https:\/\/www.constantcontact.com\/blog\/author\/davecharest\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Create a Holiday Email Marketing Plan | Constant Contact","description":"There is no better time than today for you to create a holiday email marketing plan for the biggest spending season of the year.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/","og_locale":"en_US","og_type":"article","og_title":"How to Create a Holiday Email Marketing Plan","og_description":"There is no better time than today for you to create a holiday email marketing plan for the biggest spending season of the year.","og_url":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/","og_site_name":"Constant Contact","article_publisher":"https:\/\/www.facebook.com\/constantcontact\/","article_author":"https:\/\/www.facebook.com\/DaveCharestdotcom","article_published_time":"2021-10-20T13:00:00+00:00","article_modified_time":"2023-11-10T08:59:49+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Social-1.jpg","type":"image\/jpeg"}],"author":"Dave Charest","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Social-1.jpg","twitter_creator":"@DaveCharest","twitter_site":"@constantcontact","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#article","isPartOf":{"@id":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/"},"author":{"name":"Dave Charest","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/5863f37b7377e410671631d82018ffaf"},"headline":"How to Create a Holiday Email Marketing Plan","datePublished":"2021-10-20T13:00:00+00:00","dateModified":"2023-11-10T08:59:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/"},"wordCount":487,"commentCount":0,"publisher":{"@id":"https:\/\/www.constantcontact.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Blog-header-1.jpg","keywords":["seasonal","strategy"],"articleSection":["Seasonal Marketing"],"inLanguage":"en-US","copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.constantcontact.com\/blog\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/","url":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/","name":"How to Create a Holiday Email Marketing Plan | Constant Contact","isPartOf":{"@id":"https:\/\/www.constantcontact.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#primaryimage"},"image":{"@id":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Blog-header-1.jpg","datePublished":"2021-10-20T13:00:00+00:00","dateModified":"2023-11-10T08:59:49+00:00","description":"There is no better time than today for you to create a holiday email marketing plan for the biggest spending season of the year.","breadcrumb":{"@id":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#primaryimage","url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Blog-header-1.jpg","contentUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Blog-header-1.jpg","width":796,"height":316},{"@type":"BreadcrumbList","@id":"https:\/\/www.constantcontact.com\/blog\/holiday-email-marketing-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.constantcontact.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Create a Holiday Email Marketing Plan"}]},{"@type":"WebSite","@id":"https:\/\/www.constantcontact.com\/blog\/#website","url":"https:\/\/www.constantcontact.com\/blog\/","name":"Constant Contact","description":"Small Business Online Marketing Solutions","publisher":{"@id":"https:\/\/www.constantcontact.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.constantcontact.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.constantcontact.com\/blog\/#organization","name":"ConstantContact","url":"https:\/\/www.constantcontact.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg","contentUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2026\/02\/constant-contact-share-logo-square.jpg","width":300,"height":275,"caption":"ConstantContact"},"image":{"@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/constantcontact\/","https:\/\/x.com\/constantcontact","https:\/\/www.instagram.com\/constantcontact","https:\/\/www.linkedin.com\/company\/constant-contact\/","https:\/\/www.pinterest.com\/constantcontact\/","https:\/\/www.youtube.com\/user\/constantcontact","https:\/\/en.wikipedia.org\/wiki\/Constant_Contact"]},{"@type":"Person","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/5863f37b7377e410671631d82018ffaf","name":"Dave Charest","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/image\/22bd5e1f078e0c9385a73bdc22542cab","url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/12\/cropped-Dave-Charest-Headshot-2022-small-cropped-96x96.jpg","contentUrl":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/12\/cropped-Dave-Charest-Headshot-2022-small-cropped-96x96.jpg","caption":"Dave Charest"},"description":"Director of Small Business Success @ConstantContact. On a mission to provide small businesses and nonprofits practical, step-by-step marketing advice so they can do more business and more for their cause. Grateful to travel the country showing audiences how to make sense of online marketing.","sameAs":["https:\/\/www.facebook.com\/DaveCharestdotcom","https:\/\/x.com\/DaveCharest"],"url":"https:\/\/www.constantcontact.com\/blog\/author\/davecharest\/"}]}},"jetpack_featured_media_url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/10\/Blog-header-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/posts\/115426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/users\/196"}],"replies":[{"embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/comments?post=115426"}],"version-history":[{"count":6,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/posts\/115426\/revisions"}],"predecessor-version":[{"id":168134,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/posts\/115426\/revisions\/168134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/media\/127936"}],"wp:attachment":[{"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/media?parent=115426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/categories?post=115426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/tags?post=115426"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/content_type?post=115426"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/industry?post=115426"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/feature?post=115426"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/article_type?post=115426"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.constantcontact.com\/blog\/wp-json\/wp\/v2\/coauthors?post=115426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}