{"id":115956,"date":"2021-11-15T07:55:00","date_gmt":"2021-11-15T12:55:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=115956"},"modified":"2025-10-15T12:56:25","modified_gmt":"2025-10-15T16:56:25","slug":"6-email-marketing-holiday-tips","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/6-email-marketing-holiday-tips\/","title":{"rendered":"6 Holiday Email Marketing Tips to Increase Sales This Season"},"content":{"rendered":"\n

If the holidays are an important time for your small business, there’s a good chance holiday planning is already in the back of your mind. While you may not have all your plans finalized, you know that the next couple of months are going to go fast and the season will be gone before you know it. And you’d be right if you’re thinking that it can’t hurt to get some holiday email marketing tips to help you increase your sales this season. After all, when it comes to your holiday marketing, no tool will offer more opportunities to increase sales than email marketing. <\/strong><\/p>\n\n\n\n

Here are 6 holiday email marketing tips to keep in mind as you prepare for the season.<\/p>\n\n\n\n

1. Get targeted<\/h2>\n\n\n\n

Consumers receive a lot of emails during the busy holiday months.<\/p>\n\n\n\n

One of the best ways to stand out in a crowded inbox is to personalize the messages you send out. Rather than sending the same offer or information to your entire email list, look for opportunities to target your emails to the different groups of people on your email list.<\/p>\n\n\n\n

If you don’t have separate lists to target, use click segmentation<\/a> in your next email campaign to have your contacts do it for you.<\/p>\n\n\n\n

Here are a few targeted message ideas to consider:<\/p>\n\n\n\n