{"id":117266,"date":"2021-06-01T09:00:00","date_gmt":"2021-06-01T13:00:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=117266"},"modified":"2024-06-12T12:31:54","modified_gmt":"2024-06-12T16:31:54","slug":"call-to-actions-to-inspire-action","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/call-to-actions-to-inspire-action\/","title":{"rendered":"Nonprofit Call to Action Examples for Fundraising, Volunteers, and More"},"content":{"rendered":"\n

When using email marketing<\/a> to reach out to your list of subscribers and supporters, you don’t always want to ask for support in the email body. Some emails can provide updates, share photos and results of successful fundraising events, and tell impactful stories. So how do you request donations and resources without asking for them in the body of the email?<\/p>\n\n\n\n

Leverage the power of the CTA! Take some inspiration from the examples below for different calls to action nonprofit organizations have used. Whether it’s looking for donations, volunteers, or changing the world, there’s a CTA for that.<\/p>\n\n\n\n

What is a call to action for nonprofits and why does your email need one?<\/strong><\/h2>\n\n\n\n

A CTA is a marketing term that stands for call-to-action. CTAs are used in almost all digital channels, including retargeting ads, website pages, and email marketing. The main purpose of CTAs is to drive the reader towards an action, whether that is to click a link, read a blog, buy something, get more information, or, most importantly supporting your mission. <\/p>\n\n\n\n

Calls to action nonprofits need to use<\/strong><\/h2>\n\n\n\n

When it comes to nonprofit email marketing, the CTA is one of the 7 elements of nonprofit email design<\/a>, but we could argue that the nonprofit sector relies most on successful CTAs. Every nonprofit email should have a compelling CTA prompting immediate action from readers. Why?<\/p>\n\n\n\n

Remember how we talked about sending out different types of emails such as notable updates and stories? One of these types of emails can be a CTA in and of itself to ask for funding outright. Every email can’t do that because as much as your supporters love your cause, they’d stop opening your emails. You’ve taken the time to build your nonprofit email list<\/a>. Use it to the best of your ability! Regardless of the email topic, leaving out relevant CTAs in everything you send out is a recipe for consistently missed opportunities.  <\/p>\n\n\n\n

Tips for nonprofit calls to action<\/strong><\/h3>\n\n\n\n