{"id":117616,"date":"2018-08-29T10:59:15","date_gmt":"2018-08-29T14:59:15","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=117616"},"modified":"2026-03-02T13:56:38","modified_gmt":"2026-03-02T18:56:38","slug":"5-ways-to-show-donors-the-impact-of-their-gifts","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/5-ways-to-show-donors-the-impact-of-their-gifts\/","title":{"rendered":"5 Ways to Show Donors the Impact of Their Gifts"},"content":{"rendered":"\n

After a fundraising campaign there are steps to take that can help you better communicate with donors to show your support and get them to donate again.<\/p>\n\n\n\n

Communicating how donations have helped and what their money will be supporting, both when asking for donations and after receiving gifts, will help your donors feel appreciated.<\/p>\n\n\n\n

After your initial thank you, you can follow up with a donor and show them the impact their gifts have recently had towards your nonprofit organization’s cause. Showing donors where their money went and the impact it made also provides an additional opportunity to inspire them to give again. Here are five ways to show your donors how the fundraising campaign and their donations have helped changed the world for the better.<\/p>\n\n\n\n

1. Tell them with a quick note<\/h2>\n\n\n\n

Sometimes even a simple email is the best way to follow up with donors after a fundraising campaign. You can include specific details of the campaign, like total funds raised, to keep them feeling involved in your cause.<\/p>\n\n\n\n

2. Share pictures of recent success<\/h2>\n\n\n\n

Everybody loves pictures, and they can showcase the great things your organization is accomplishing, while telling a story at the same time. After your fundraising campaign is over, take pictures of the major accomplishments and email them<\/a> to donors. They may even share the email with friends or on social media and spread the word about your cause.<\/p>\n\n\n\n

If your nonprofit hosts at-risk youth in an after school program, and decide to teach the kids about gardening, your donors could provide tools, gloves, or even buy bulbs.<\/p>\n\n\n\n

Then, next Spring, you can email supports photos of the daffodils and tulips in full bloom. Since it will have been months since the initial gift, donors will be reminded how good it felt to give, and may head to your website to donate again.<\/p>\n\n\n\n

3. Share a thank you video<\/h2>\n\n\n\n

Including video in your email<\/a> is one of the best ways to get a message to your supporters and you don’t need to be a professional to create one. All it takes is a smartphone.<\/p>\n\n\n\n

Here are some examples of what you can record to show donors the impact of their contributions:<\/p>\n\n\n\n