How to Create a Google Business Profile | Constant Contact<\/title>\n<meta name=\"description\" content=\"We'll show you how to create a Google Business Profile with easy step-by-step instructions. Plus \u2014 how to opimize your profile for maximum visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constantcontact.com\/blog\/how-to-create-a-google-business-profile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Google Business Profile\" \/>\n<meta property=\"og:description\" content=\"We'll show you how to create a Google Business Profile with easy step-by-step instructions. Plus \u2014 how to opimize your profile for maximum visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constantcontact.com\/blog\/how-to-create-a-google-business-profile\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Contact\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/constantcontact\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-19T17:13:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T17:21:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/06\/Social-How-to-Create-a-Google-Business-Profile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bryan Caplan, Whitney Filloon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/06\/Social-How-to-Create-a-Google-Business-Profile.png\" \/>\n<meta name=\"twitter:creator\" content=\"@constantcontact\" \/>\n<meta name=\"twitter:site\" content=\"@constantcontact\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-a-google-business-profile\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-a-google-business-profile\/\"},\"author\":{\"name\":\"Bryan Caplan\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/ac3d19d4be9bd6e758e95d1e00d14d7a\"},\"headline\":\"How to Create a Google Business Profile\",\"datePublished\":\"2026-02-19T17:13:50+00:00\",\"dateModified\":\"2026-02-26T17:21:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-a-google-business-profile\/\"},\"wordCount\":2179,\"publisher\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-a-google-business-profile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/06\/Blog-header-How-to-Create-a-Google-Business-Profile.png\",\"keywords\":[\"listings and reviews\"],\"articleSection\":[\"Small Business Marketing\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-a-google-business-profile\/\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-a-google-business-profile\/\",\"name\":\"How to Create a Google Business Profile | Constant Contact\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-a-google-business-profile\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-a-google-business-profile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2019\/06\/Blog-header-How-to-Create-a-Google-Business-Profile.png\",\"datePublished\":\"2026-02-19T17:13:50+00:00\",\"dateModified\":\"2026-02-26T17:21:24+00:00\",\"description\":\"We'll show you how to create a Google Business Profile with easy step-by-step instructions. 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{"id":120773,"date":"2026-02-19T12:13:50","date_gmt":"2026-02-19T17:13:50","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=120773"},"modified":"2026-02-26T12:21:24","modified_gmt":"2026-02-26T17:21:24","slug":"how-to-create-a-google-business-profile","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/how-to-create-a-google-business-profile\/","title":{"rendered":"How to Create a Google Business Profile"},"content":{"rendered":"\n

Creating and verifying your Google Business Profile is the most important step for your business to appear in local search results and on Google Maps.<\/li>\n\n\n\n
A complete and accurate profile with photos, up-to-date hours, and detailed services<\/strong> helps you stand out from competitors and gives customers the confidence to choose you.<\/li>\n\n\n\n
The verification process is mandatory<\/strong> to prove you own the business, which prevents fraud and gives you full control over your listing.<\/li>\n\n\n\n
Regularly updating your profile with posts and responding to customer reviews<\/strong> signals to Google that your business is active, which can improve your local search ranking.<\/li>\n<\/ul>\n\n\n\n
What’s the first thing you do when you need a great cup of coffee, a last-minute haircut, or a nearby hardware store?<\/p>\n\n\n\n
You Google it, of course. <\/p>\n\n\n\n
When people search for local businesses, they’re often ready to take action. The big question is: when they search, are they finding you<\/em>?<\/p>\n\n\n\n
That’s where your Google Business Profile comes in. Think of it as your free digital storefront on Google. It’s how you show up on Google Search and Google Maps, right when potential customers are looking for you. It’s one of the most powerful tools you have to turn all those online searches into real-world customers.<\/p>\n\n\n\n
What is Google Business Profile?<\/h2>\n\n\n\n
Google Business Profile (formerly Google My Business) is a free tool that allows small business owners to promote their business information on Google Search and Maps. With Google Business Profile, you can connect with your customers, post updates to your business profile, and see how customers are interacting with your business on Google.<\/p>\n\n\n\n
It’s important to note that Google Business Profile does not replace your website. Instead, it’s a complementary marketing profile to help drive more traffic to your business.
<\/p>\n\n\n\n
$\"\"$
Example of a Google Business Profile listing<\/figcaption><\/figure>\n\n\n\n
Think of your Google Business Profile like your own piece of property on Google local. When customers find themselves in a moment of need, they turn to Google to fulfill that need as quickly as possible. And if you have a Google Business Profile, that potential customer might just find your business to satisfy their need.<\/p>\n\n\n\n
What are the benefits of creating a Google Business Profile?<\/h2>\n\n\n\n
Think of your Google Business Profile as your digital welcome mat. It’s one of the most powerful free tools you have for attracting new customers.<\/p>\n\n\n\n
Here’s what a great profile can do for you.<\/p>\n\n\n\n
\n
Get found by local customers.<\/strong> When someone nearby searches for what you do, your profile can show up right at the top of Google Search and on the map. It’s free, high-visibility advertising.<\/li>\n\n\n\n
Control your business information.<\/strong> You can instantly update your hours, phone number, and address. This means customers always have the right info and never show up when you’re closed.<\/li>\n\n\n\n
Build trust with customer reviews.<\/strong> Your profile is the perfect place to collect five-star ratings from your happy customers. Those reviews act as powerful social proof that helps new customers choose you.<\/li>\n\n\n\n
Share updates and offers in real time.<\/strong> Got a flash sale, a special event, or a new product? You can create posts directly on your profile to keep your customers in the loop and give them a reason to visit.<\/li>\n\n\n\n
Get more website traffic and foot traffic.<\/strong> Your profile includes big, clear buttons that let customers visit your website, call you, or get directions to your location with a single tap.<\/li>\n\n\n\n
Showcase what makes you special.<\/strong> You can add specific details (called attributes) like whether you have Wi-Fi, are wheelchair accessible, or offer curbside pickup. These little details help customers make a choice.<\/li>\n\n\n\n
Look official and build trust.<\/strong> That little “verified” checkmark on your profile tells customers that you are the legitimate owner of the business. It’s a simple but powerful trust signal.<\/li>\n<\/ul>\n\n\n\n
With a verified Google Business Profile, you can:<\/p>\n\n\n\n
\n
Connect with customers through phone calls, messaging, or responding to reviews<\/strong>. Make it easy for prospects to contact you the moment they find your business, and build credibility by actively responding to reviews and questions in real time.<\/li>\n\n\n\n
See how customers interact and connect with your brand on Google. <\/strong>Access insights that show how people find your profile, what actions they take, and which searches drive engagement, so you can refine your local marketing strategy.<\/li>\n\n\n\n
Feature products, photos, or menu items right on Google. <\/strong>Showcase what makes your business stand out by highlighting products, services, or visual content that encourages potential customers to choose you over competitors.<\/li>\n<\/ul>\n\n\n\n
How to create a Google Business Profile<\/h2>\n\n\n\n
Ready to get started creating your Google Business Profile? Simply follow the steps below to get up and running:<\/p>\n\n\n\n
Step 1: Go to the Google Business Profile website<\/h3>\n\n\n\n
Visit google.com\/business<\/a> to begin. Make sure to bookmark this address, as you’ll need it to access your Google Business Profile listing in the future.<\/p>\n\n\n\n
Step 2: Log in with your Google account<\/h3>\n\n\n\n
In order to create a Google Business Profile, you’ll first need to have a Google account. If you don’t have a Google account, visit google.com\/accounts<\/a>. You’ll be able to create a free account with any email address.<\/p>\n\n\n\n
Step 3: Enter your business name<\/h3>\n\n\n\n
Use the exact legal or publicly recognized business name as it appears on your storefront, website, and any other business listings to maintain consistency across platforms. Be sure you spell your name correctly and use title case (Where You Capitalize the First Letter of Each Word, like this!). This is often a potential customer’s first encounter with your business, so you want to make sure it looks professional. <\/p>\n\n\n\n
Step 4: Choose your business type<\/h3>\n\n\n\n
Next, Google will ask you to define how customers interact with your business. You’ll see three main options and you can select all that apply. This step is super important because it tells Google whether to show customers your address, your service area, or a link to your website.<\/p>\n\n\n\n
\n
Service business:<\/strong> Pick this if you travel to<\/em> your customers to provide a service. Think plumbers, electricians, landscapers, or mobile dog groomers.<\/li>\n\n\n\n
Local store:<\/strong> Choose this if you have a physical shop with a front door that customers can walk into, like a boutique, a restaurant, or a salon.<\/li>\n\n\n\n
Online retail:<\/strong> This is for you if customers buy products directly from your website. If you select this, Google will then ask for your website address so it can send shoppers directly to your online store.<\/li>\n<\/ul>\n\n\n\n
Step 5: Choose your business category<\/h3>\n\n\n\n
Choosing your primary category is crucial because it dictates where and when you will show up on Google searches. Google is all about relevance, so if a potential customer searches for “Italian restaurant” but you’re labeled a pizza place, then you may not show up. If the customer searches “restaurant near me” or for “Best pizza near me,” then you’d have a much better chance of your business profile showing up in the search results.<\/p>\n\n\n\n
Step 6: Enter your business address<\/h3>\n\n\n\n
Now it’s time to put your business on the map, literally. Go ahead and type in the street address for your business. Based on what you enter, Google will show you a list of existing business profiles at that location to make sure you’re not creating a duplicate.<\/p>\n\n\n\n
Take a quick look at the list. If none of the options match your business, just choose This doesn’t match<\/strong> and click Next. If you see your business name, great! Just select it.<\/p>\n\n\n\n
Step 7: Add your phone number<\/h3>\n\n\n\n
Now, let’s make it super easy for customers to call you. Go ahead and add your main business phone number. This simple step means that anyone finding your business on Google Search or Maps can tap a button and call you directly, so it’s a quick win for getting more customer inquiries.<\/p>\n\n\n\n
Step 8: Finish creating your profile<\/h3>\n\n\n\n
At this point, you’ve given Google all the basic information it needs. You’ll now see a prompt encouraging you to complete the setup and start managing your new profile.<\/p>\n\n\n\n
Just click Continue<\/strong> to make it official and move on to verifying your business.<\/p>\n\n\n\n
Step 9: Verify your profile<\/h3>\n\n\n\n
This next step is the most important one: Google needs to confirm that your business is legitimate and that you’re the one who should be managing its online profile. You’ll be given an option to do this now or finish it later, but we highly recommend doing it right away.<\/p>\n\n\n\n
Google will offer one or more ways to verify your business. The options can include:<\/p>\n\n\n\n
\n
A quick phone call or text message with a code<\/li>\n\n\n\n
An email sent to your business address<\/li>\n\n\n\n
A short video recording of your storefront or workspace<\/li>\n\n\n\n
A live video call with a Google representative<\/li>\n\n\n\n
A postcard sent by mail to your business address (this can take a week or two to arrive)<\/li>\n<\/ul>\n\n\n\n
Do not skip this step.<\/strong> If you don’t complete the verification process, your business will not show up for customers on Google Search or Maps.<\/p>\n\n\n\n
Once you’re verified, you unlock all the powerful features of your profile. You’ll be able to:<\/p>\n\n\n\n
\n
See how customers are finding you on Google<\/li>\n\n\n\n
Manage your Business Profile directly from Google Search and Maps<\/li>\n\n\n\n
Add photos to set your business apart<\/li>\n\n\n\n
Create posts to share news and special offers<\/li>\n\n\n\n
Reply to customer reviews<\/li>\n<\/ul>\n\n\n\n
How to customize your Google Business Profile<\/h2>\n\n\n\n
Getting verified is just the beginning. Now it’s time to make your profile shine. A complete, detailed profile gets more views, builds more trust, and wins more customers.<\/p>\n\n\n\n
Here’s what to focus on next:<\/p>\n\n\n\n
Add your services<\/h3>\n\n\n\n
Your primary category gives Google a general idea of what you do, but the services section is where you can get specific. Add all the different services you offer, from “Kitchen Remodeling” to “Leaky Faucet Repair.” You can choose from Google’s suggestions or add your own custom services. The more detail you provide, the better your chances of showing up when a customer searches for exactly what you do.<\/p>\n\n\n\n
Add your business hours<\/h3>\n\n\n\n
This is one of the most important fields on your profile, so make sure it’s accurate. Enter your regular business hours for each day of the week. This simple step prevents customers from showing up when you’re closed and gives them the confidence to visit.<\/p>\n\n\n\n
Add a business description<\/h3>\n\n\n\n
Think of this as your “elevator pitch” for Google. You have 750 characters to tell people what your business is all about. Write a clear and compelling description that explains what you offer, what makes you unique, and who you serve. This description appears right on your profile and is a great chance to make a strong first impression.<\/p>\n\n\n\n
Add photos of your business<\/h3>\n\n\n\n
Your profile is a visual storefront, so give people something to look at! A profile with photos gets more clicks, more calls, and more direction requests. Add high-quality photos of your storefront so people can find you, your products so people can see what you sell, and your team or interior space to show off your brand’s personality.<\/p>\n\n\n\n
Once you’ve finished creating your profile, you can take the next step in your ecommerce marketing<\/a> and claim your $500 advertising credit.<\/p>\n\n\n\n
Claim your $500 Google Business Profile advertising credit<\/h2>\n\n\n\n
Once your profile is set up and verified, Google wants to help you get in front of even more customers. As a new Google Business Profile user, you may be eligible for a promotional credit to use on Google Ads.<\/p>\n\n\n\n
It’s important to know that this isn’t just free cash. You’ll typically need to spend a certain amount on ads first, and then <\/em>Google will apply the credit to your account to match your spend.<\/p>\n\n\n\n
Running ads can give your business a major boost, placing you at the very top of search results and driving more traffic to your profile or website. It’s a great way to accelerate your growth.<\/p>\n\n\n\n
To learn more about how to make the most of this offer, check out our guide to Google ads for small businesses<\/a>.<\/p>\n\n\n\n
Turn Google visibility into lasting customer relationships<\/h2>\n\n\n\n
Getting found on Google is a huge win, but it’s just the first step. What happens after a new customer finds your profile, visits your shop, or buys from you once? The real goal is to turn that one-time discovery into a long-term relationship.<\/p>\n\n\n\n
That’s where email marketing<\/a> comes in. It’s the single best way to keep the conversation going. By encouraging those new customers to join your email list, you can share updates, provide value, and stay top-of-mind, turning first-time visitors into loyal fans who keep coming back.<\/p>\n\n\n\n
Ready to turn that new visibility into lasting results? Start a free trial<\/a> of Constant Contact today and see how easy it is to grow your business.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
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How to create a Google Business Profile<\/h2>\n\n\n\nReady to get started creating your Google Business Profile? Simply follow the steps below to get up and running:<\/p>\n\n\n\n

Step 1: Go to the Google Business Profile website<\/h3>\n\n\n\nVisit google.com\/business<\/a> to begin. Make sure to bookmark this address, as you’ll need it to access your Google Business Profile listing in the future.<\/p>\n\n\n\n

Step 2: Log in with your Google account<\/h3>\n\n\n\nIn order to create a Google Business Profile, you’ll first need to have a Google account. If you don’t have a Google account, visit google.com\/accounts<\/a>. You’ll be able to create a free account with any email address.<\/p>\n\n\n\n

How to customize your Google Business Profile<\/h2>\n\n\n\nGetting verified is just the beginning. Now it’s time to make your profile shine. A complete, detailed profile gets more views, builds more trust, and wins more customers.<\/p>\n\n\n\nHere’s what to focus on next:<\/p>\n\n\n\n

How to create a Google Business Profile<\/h2>\n\n\n\n
Ready to get started creating your Google Business Profile? Simply follow the steps below to get up and running:<\/p>\n\n\n\n

Step 1: Go to the Google Business Profile website<\/h3>\n\n\n\n
Visit google.com\/business<\/a> to begin. Make sure to bookmark this address, as you’ll need it to access your Google Business Profile listing in the future.<\/p>\n\n\n\n

Step 2: Log in with your Google account<\/h3>\n\n\n\n
In order to create a Google Business Profile, you’ll first need to have a Google account. If you don’t have a Google account, visit google.com\/accounts<\/a>. You’ll be able to create a free account with any email address.<\/p>\n\n\n\n

How to customize your Google Business Profile<\/h2>\n\n\n\n
Getting verified is just the beginning. Now it’s time to make your profile shine. A complete, detailed profile gets more views, builds more trust, and wins more customers.<\/p>\n\n\n\n
Here’s what to focus on next:<\/p>\n\n\n\n