{"id":122330,"date":"2025-09-25T12:25:07","date_gmt":"2025-09-25T16:25:07","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=122330"},"modified":"2025-09-25T12:52:28","modified_gmt":"2025-09-25T16:52:28","slug":"landing-pages","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/landing-pages\/","title":{"rendered":"What Is a Landing Page?"},"content":{"rendered":"\n

Ever feel like you’re putting a ton of work into your digital marketing, but your efforts just don’t seem to be landing? That might be because you’re sending people to the wrong place.<\/p>\n\n\n\n

Landing pages help your small business connect the dots — turning clicks into action and interest into results. Unlike your homepage, which tries to be all things to all visitors, a landing page has a single goal. It’s focused, it’s persuasive, and it’s built to convert.<\/p>\n\n\n\n

In this guide, you’ll learn what landing pages are, why they matter, and how to build one that actually delivers results, with plenty of real-life examples and pro tips to help you do it.<\/p>\n\n\n\n

What is a landing page and why does it matter?<\/h2>\n\n\n\n

A landing page is a single web page created for one specific purpose as part of an online marketing campaign. It’s where users “land” after they click on an ad, an email button, or a link in a social post. It’s designed with one job in mind: getting your visitor to take a specific action.<\/p>\n\n\n\n

An effective landing page should be focused on a single call to action (CTA), such as:<\/p>\n\n\n\n