Email Marketing Strategy for Contractors, Home Services, and Construction Companies | Constant Contact<\/title>\n<meta name=\"description\" content=\"When it comes to online marketing for home services, construction, and contractors, there\u2019s no easy button or magic wand to wave. 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Ready to find more leads and get expert home services and construction marketing advice, all in one place? <\/strong><\/p>\n\n\n\n

Start a Free Trial of Constant Contact for Home Services and Construction<\/strong><\/a><\/div>\n<\/div><\/div>\n\n\n\n<\/div>\n\n\n\n
2. Send an automated welcome email<\/h2>\n\n\n\n
Some businesses are hesitant to send emails to their customers because they’re concerned about “bothering” them or being too “salesy.” I get it. No one wants to be that guy.<\/p>\n\n\n\n
But here’s the thing: When someone gives you their email address, they know <\/em>what’s going to happen next. They know <\/em>you’re going to contact them about your services. By pressing “submit” on that opt-in form, they’re actually asking <\/em>you to reach out to them.<\/p>\n\n\n\n
So don’t miss this opportunity. As soon as a prospective customer gives you their email address, respond right away with an automated<\/a> welcome email that delivers the content or discount you promised.<\/p>\n\n\n\n
$\"Automated$
Your automated welcome email should deliver on the promise of your sign-up form.<\/figcaption><\/figure>\n\n\n\n
3. Send an email to your list at least once a month<\/h2>\n\n\n\n
Shortly after your initial welcome email, send a second message letting customers know where else they can find you online — so you can engage with them in multiple places.<\/p>\n\n\n\n
Then, at least once a month after that, reach back out to your list with a good mix of helpful resources and promotional material.<\/p>\n\n\n\n
Please hear this: Your emails are not the place to go into high-pressure sales mode. The point of email marketing is to “nurture” <\/em>people into a business relationship with you. If every email focuses only on selling something, you’ll turn people off. That’d be like asking your boyfriend or girlfriend to marry you every single time you see them. <\/p>\n\n\n\n
Instead, simply add value. <\/em>Remind your prospective customers that you’re there for them, and make sure they know all the problems you solve. Give DIY tips, offer product reviews, do interviews with your team, provide money-saving advice, and so on. Occasionally,<\/em> run a discount offer or limited-time deal.<\/p>\n\n\n\n
5 quick tips for creating effective emails<\/h2>\n\n\n\n\n
Make sure your emails look great<\/strong> – You don’t have to be a professional graphic designer to create attention-catching emails. Constant Contact has done the hard work of developing construction email marketing templates<\/a> so you don’t have to.<\/li>\n\n\n\n
Proofread carefully<\/strong> – Every email you send communicates something about your business, and poorly written messages full of lousy grammar and typos do not <\/em>make a good impression. If writing isn’t your thing, get help. At the very least, use a tool like Grammarly<\/a> to avoid big mistakes.<\/li>\n\n\n\n
Watch your metrics<\/strong> – By keeping an eye on key data like open rates and click-through rates,<\/a> you’ll learn what resonates most with your customers. You may need to experiment a bit before you see your metrics improve: subject lines, lengths, layout, and even color schemes can impact how much engagement you get.<\/li>\n\n\n\n
Segment your list<\/strong> – If you have different audiences, create different emails for them. Segment your list<\/a> into homeowners and commercial customers, for example, so you deliver content that’s 100% relevant and 0% noise.<\/li>\n\n\n\n
Consider other ways to use automation<\/strong> – Your welcome email series is only the beginning! Automation tools<\/a> make it easy to follow up with prospects who respond to your calls to action— clicking a link in an email campaign<\/a> or downloading a specific piece of content from your website, for example.<\/li>\n<\/ol>\n\n\n\n
Get our free guide to online marketing for home & building services<\/h2>\n\n\n\n
Email marketing is just one piece of your marketing puzzle. If you’re looking for more guidance for marketing your home & building services business online, check out The Download: Making Sense of Online Marketing for Home & Building Services<\/em><\/strong><\/a>, and get your phone ringing off the hook.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
When it comes to online marketing for home services, construction, and contractors, there’s no easy button or magic wand to wave. But if there were, it’d look a lot like an email opt-in form. I know what you’re thinking: “Email? Really? Isn’t email dead?” Not even close. As reported by OptinMonster: Surely, an online marketing […]<\/p>\n","protected":false},"author":619,"featured_media":125037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[579],"tags":[],"content_type":[1462],"industry":[8509],"feature":[],"article_type":[],"coauthors":[8375],"class_list":["post-125031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","content_type-blog-article","industry-home-services"],"acf":{"article_thumbnail":false,"show_last_modified_date":true,"show_trial_cta":false,"show_prefooter_cta":true,"ctct_related_features":false},"yoast_head":"\nEmail Marketing Strategy for Contractors, Home Services, and Construction Companies | Constant Contact<\/title>\n<meta name=\"description\" content=\"When it comes to online marketing for home services, construction, and contractors, there\u2019s no easy button or magic wand to wave. 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