{"id":126800,"date":"2021-04-13T09:01:00","date_gmt":"2021-04-13T13:01:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=126800"},"modified":"2025-09-08T16:03:35","modified_gmt":"2025-09-08T20:03:35","slug":"10-smart-tips-for-real-estate-drip-campaigns","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/10-smart-tips-for-real-estate-drip-campaigns\/","title":{"rendered":"10 Smart Tips for Real Estate Drip Campaigns"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\">Do you have an automated email drip campaign for your real estate work? Or maybe have drip campaigns set up, but they&rsquo;re not getting much engagement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In either case, you&rsquo;re in the right place.&nbsp;In our recent <a href=\"https:\/\/www.constantcontact.com\/blog\/resources\/the-state-of-real-estate-marketing\/\">State of Real Estate Marketing Report<\/a>, 30% of real estate agents said they automate follow-ups or drip campaigns, showing there&rsquo;s potential for more to leverage this strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Often, some small adjustments can have a big impact on the performance of your automated email drip campaigns.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&rsquo;re working on your drip campaign for first-time buyers, sellers, or other interests, you can use these tips to see an immediate improvement in your <a href=\"https:\/\/www.constantcontact.com\/blog\/real-estate-marketing-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">real estate email marketing<\/a> results as you qualify and nurture new leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read on to learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What a real estate drip campaign actually is<\/li>\n\n\n\n<li>How you can use drip campaigns<\/li>\n\n\n\n<li>My top ten tips for real estate email drip campaigns<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-a-drip-campaign-in-real-estate\">What is a real estate drip campaign?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.constantcontact.com\/blog\/what-is-an-email-drip-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drip campaigns<\/a> allow you to gain instant credibility with leads, identify your hot ones, and stay top-of-mind with those who are not ready to take action. Email drip campaigns are a set of automated marketing emails that get sent out when a contact sets off a trigger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trigger could be any number of actions, including <a href=\"https:\/\/www.constantcontact.com\/blog\/real-estate-grow-your-email-list-and-generate-more-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\">joining your real estate email list<\/a>. For example, let&rsquo;s say you&rsquo;ve created a Buyer&rsquo;s Packet that you&rsquo;ve offered for free on <a href=\"https:\/\/www.constantcontact.com\/blog\/real-estate-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">your real estate website<\/a> in exchange for an email address. Once someone enters their email address and hits &ldquo;subscribe,&rdquo; they get added to the list that sets off the associated drip campaign you&rsquo;ve set up.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&rsquo;s another example. Someone signs up to learn more about a specific property. In your <a href=\"https:\/\/go.constantcontact.com\/features\/welcome-email\" target=\"_blank\" rel=\"noreferrer noopener\">automated welcome email<\/a>, you give the contact some options about specific neighborhoods to click on to show their interest. <a href=\"https:\/\/www.constantcontact.com\/blog\/what-is-click-segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click segmentation<\/a> allows you to automatically add these people to lists triggering the related drip campaigns to provide details on those neighborhoods.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With a drip campaign, you automate part of the relationship-building process so you can focus on your hottest leads.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\" id=\"htoc-find-out-more-about-sending-personalized-targeted-and-timely-emails-with-drip-campaigns\"><em>Find out more about sending personalized, targeted, and timely emails with <\/em><a href=\"https:\/\/go.constantcontact.com\/features\/drip-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\"><em>drip campaigns<\/em><\/a><em>.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-do-you-do-a-real-estate-drip-marketing-campaign\">How do you do a real estate drip marketing campaign?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First, you&rsquo;ll need a <a href=\"https:\/\/go.constantcontact.com\/marketing-by-industry\/real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">real estate marketing tool<\/a>, like Constant Contact, that allows you to create and execute your drip marketing campaigns.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\" id=\"htoc-find-out-how-to-use-constant-contact-to-create-an-automated-email-series\"><em>Find out how to use Constant Contact to <\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/knowledgebase.constantcontact.com\/articles\/KnowledgeBase\/27935-Choosing-a-Trigger-for-Your-Automated-Email-Series\" target=\"_blank\"><em>create an automated email series<\/em><\/a><em>.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"248\" width=\"600\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/04\/email-automation-single-step-multi-step.png?w=600\" alt=\"Create an email automation screen in Constant Contact. \" class=\"wp-image-162666\" style=\"width:721px;height:auto\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/04\/email-automation-single-step-multi-step.png 1740w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/04\/email-automation-single-step-multi-step.png?resize=300,124 300w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/04\/email-automation-single-step-multi-step.png?resize=768,317 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/04\/email-automation-single-step-multi-step.png?resize=600,248 600w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/04\/email-automation-single-step-multi-step.png?resize=1536,634 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">In Constant Contact, you can set up drip campaigns by creating a new campaign, selecting &ldquo;Email Automation,&rdquo; then select a single-step or multi-step automation. Image Source: <a href=\"https:\/\/www.constantcontact.com\/features\/email-marketing-automation\" target=\"_blank\" rel=\"noreferrer noopener\">Constant Contact<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Then, choose the most valuable segment of your overall audience to create your first campaign. These are the people you feel most comfortable working with, and you have a positive track record of closing as clients.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By focusing on this specific group when creating your drip campaign, you&rsquo;ll know the burning questions to answer for them, which makes your content highly relevant and increases the overall engagement you&rsquo;ll receive from the series of emails.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working like this allows you to figure out your answer to the inevitable question&hellip;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-long-should-a-drip-campaign-be\">How long should a drip campaign be?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I know, I know. You want a definitive answer. The truth is it&rsquo;s never that simple when it comes to marketing. There are many factors to consider, such as your experience, who you&rsquo;re talking with, and how much information <em>they<\/em> need to feel comfortable enough to do business with you. The answers to these questions help you determine the length of your drip campaign.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&rsquo;s a good rule of thumb, though: The bigger the investment from the client, the longer your campaign should be. Since you&rsquo;re helping someone make perhaps the most significant purchase decision of their life, three emails are likely not enough. You&rsquo;re going to need more for a new client to get to know, like, and trust you versus a returning client who&rsquo;s buying a second home.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-much-time-in-between-your-emails\">How much time in between your emails?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Timing is likely the next question you may have regarding your drip campaign. And yes, the answer is, &ldquo;It depends.&rdquo; Once again, the audience&rsquo;s needs are going to drive your decisions here. The expectations you set for the contact during the sign-up process should influence the answer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you indicated you&rsquo;d be sending a daily email over the next 10 days about the homebuying process, your contact signed up for and is expecting an email every day for the next 10 days. But if you&rsquo;ve set the expectation that you&rsquo;ll be sending new information every few days, well, then that&rsquo;s what they&rsquo;re going to be looking to receive.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-use-the-tips-below-to-create-and-improve-your-real-estate-email-drip-campaigns\">Use the tips below to create and improve your real estate email drip campaigns<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-keep-the-whole-experience-in-mind\">1. Keep the whole experience in mind.&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sure, the actual emails you send in your drip campaign need to provide value. But you should also consider how someone gets into the series in the first place. If they&rsquo;ve come from a sign-up form on your website, continue the conversation from that experience in emails.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In most cases, the first email in your series should welcome the contact, reiterate the expectations, and deliver on whatever you offered in exchange for their email address.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-segment-your-contacts-by-needs\">2. Segment your contacts by needs.&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not everyone on your list has the same interests or needs. Don&rsquo;t try to talk to everyone at once. Break your contacts into groups and then address the needs of those contacts. What is the conversation that each group is most in need of having with you?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some examples of segments you might identify for separate drip campaigns::&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buyers<\/li>\n\n\n\n<li>Sellers<\/li>\n\n\n\n<li>Active clients<\/li>\n\n\n\n<li>Past clients<\/li>\n\n\n\n<li>Agents<\/li>\n\n\n\n<li>Professional services<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can see how the conversations would differ between each of these groups. So speak to them separately rather than trying to cater to everyone in the same campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-write-to-one-person\">3. Write to one person.&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever segment you&rsquo;re creating your drip campaign for, think of a real person you know in this group. Write as if you&rsquo;re talking to that person specifically. Doing so allows your emails to feel more personal and kicks off that know-like-trust cycle that is so important to create those personal relationships that matter so much in the real estate world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-simplify-your-design-to-feel-more-like-a-personal-email\">4. Simplify your design to feel more like a personal email.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Highly-designed templates are great for when you want that newsletter feel or want to highlight a specific property. But when it comes to relationship-building, keep your design simple. Make your template feel like it&rsquo;s written on professional letterhead, with your logo on top and your signature at the bottom, and be sure to include your picture.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-deliver-on-your-subject-line\">5. Deliver on your subject line.&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aside from who the email is from, the next factor a contact uses when deciding to open a <a href=\"https:\/\/www.constantcontact.com\/blog\/best-email-subject-lines-for-real-estate\/\" target=\"_blank\" rel=\"noreferrer noopener\">real estate email is the subject line.<\/a> Tell the reader what&rsquo;s of interest to them when they open the email.&nbsp; Don&rsquo;t be misleading. That may work once to improve your open rates, but it also ruins the trust you&rsquo;re working hard to build. A quick bump in opens isn&rsquo;t worth it in the long run.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That doesn&rsquo;t mean you shouldn&rsquo;t try new approaches for the best possible results. <a href=\"https:\/\/go.constantcontact.com\/features\/a-b-testing\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing<\/a> is a great way to test a couple of options to a subset of contacts and then send the winner to the rest of the list automatically.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-6-give-more-than-you-ask\">6. Give more than you ask.&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Patience is a virtue. Of course, you&rsquo;ll want to let people know you&rsquo;re available if they need you. But focus mainly on giving your contacts things <em>they<\/em> need before you ask them specifically for something YOU need. Provide more value than you ask of people. Give, give, give. Then ask.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-7-get-specific\">7. Get specific.&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you&rsquo;re segmenting your contacts and have one person in mind as you create your emails, you can go beyond the general and get more specific in your information and guidance. In turn, there&rsquo;ll be more interest and engagement overall from the reader. What can you address in your content that the reader needs right now?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-8-get-express-permission\">8. Get express permission.&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Permission may be the number one factor in your results. Make sure you&rsquo;re putting your contacts in control of being in your drip campaign. It&rsquo;s simple. What would you find more interesting and engaging? Information you asked to receive or random stuff that someone just started sending to you?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use <a href=\"https:\/\/go.constantcontact.com\/features\/email-list\" target=\"_blank\" rel=\"noreferrer noopener\">sign-up forms and landing pages<\/a> to let people take that step to sign up. If you already have contacts that haven&rsquo;t explicitly permitted you to send marketing messages to them, send a note from your personal business email to let them know how they can sign up. By taking this step, you&rsquo;ll get better overall engagement in your <a href=\"https:\/\/www.constantcontact.com\/blog\/real-estate-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">email real estate marketing<\/a> campaign because you&rsquo;ll know your contacts are interested in receiving your emails.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.constantcontact.com\/features\/sms\/?ic=blogttjb\" style=\"background-color:#008cf0\" target=\"_blank\" rel=\"noreferrer noopener\">Make joining your lists easy with SMS Text-to-Join<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-9-use-your-series-to-help-your-contact-achieve-a-specific-goal\">9. Use your series to help your contact achieve a specific goal.&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What goal is your contact looking to achieve? A first-time homebuyer wants to find a home but also needs some peace of mind and guidance through the process. How can you use your drip campaign to help them? Create your series based on the goals of each segment.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-10-have-a-plan-to-keep-in-touch-after-the-series-is-over\">10. Have a plan to keep in touch after the series is over.&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once your series is complete, how will you keep top of mind? Depending on the segment, this could be sending regular updates on properties as they become available, sharing seasonal home ownership tips, or perhaps checking in with new insights into the market.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-ready-to-improve-your-real-estate-drip-campaigns\">Ready to start or improve your real estate drip campaigns?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By reviewing what you&rsquo;re already doing with these tips in mind or using them to <a href=\"https:\/\/www.constantcontact.com\/blog\/10-best-email-drip-campaign-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">create your first drip campaign<\/a>, you&rsquo;ll set yourself up to get better engagement, which means better relationships, clients, and <a href=\"https:\/\/www.constantcontact.com\/blog\/real-estate-referrals\/\" target=\"_blank\" rel=\"noreferrer noopener\">more real estate referrals<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-next-steps\">Next steps<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Think about these things as you set up or optimize your automated <a href=\"https:\/\/www.constantcontact.com\/blog\/real-estate-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">real estate email<\/a> series:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Did you create them with a specific group of contacts in mind?<\/strong> Review the content of those emails. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do they answer the specific questions that the people in that group are going to have?<\/strong> Make adjustments based on what you&rsquo;ve learned in this post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you&rsquo;re ready, log into Constant Contact to start benefitting from an automated email series today. Or if you don&rsquo;t already have Constant Contact, fill out the form below to use our marketing platform free for 60 days.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Do you have an automated email drip campaign for your real estate work? Or maybe have drip campaigns set up, but they&rsquo;re not getting much engagement.&nbsp; In either case, you&rsquo;re in the right place.&nbsp;In our recent State of Real Estate Marketing Report, 30% of real estate agents said they automate follow-ups or drip campaigns, showing [&hellip;]<\/p>\n","protected":false},"author":196,"featured_media":126803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1494],"tags":[9302,9301,9300,8858,9298,9229,9299],"content_type":[1462],"industry":[8514],"feature":[8637,8615],"article_type":[],"coauthors":[20],"class_list":["post-126800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-biz-marketing","tag-automated-email-marketing","tag-automated-workflows","tag-click-segmentation","tag-real-estate","tag-real-estate-drip-campaign","tag-real-estate-email-marketing","tag-real-state-email-list","content_type-blog-article","industry-real-estate","feature-drip-campaigns","feature-email-marketing-automation"],"acf":{"article_thumbnail":{"ID":162669,"id":162669,"title":"real estate drip campaign thumbnail","filename":"real-estate-drip-campaign-thumbnail.png","filesize":83783,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/04\/real-estate-drip-campaign-thumbnail.png","link":"https:\/\/www.constantcontact.com\/blog\/10-smart-tips-for-real-estate-drip-campaigns\/real-estate-drip-campaign-thumbnail\/","alt":"business professional on laptop","author":"672","description":"","caption":"","name":"real-estate-drip-campaign-thumbnail","status":"inherit","uploaded_to":126800,"date":"2024-07-24 21:18:15","modified":"2024-07-24 21:19:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":235,"height":234,"sizes":[]},"show_last_modified_date":true,"ctct_related_features":false,"show_trial_cta":false,"show_prefooter_cta":false,"homepage_featured":false,"show_table_of_contents":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Smart Tips for Real Estate Drip Campaigns | Constant Contact<\/title>\n<meta name=\"description\" content=\"Follow these 10 smart tips for real estate drip campaigns to nurture leads and encourage sales. Read on to learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constantcontact.com\/blog\/10-smart-tips-for-real-estate-drip-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Smart Tips for Real Estate Drip Campaigns\" \/>\n<meta property=\"og:description\" content=\"Follow these 10 smart tips for real estate drip campaigns to nurture leads and encourage sales. 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