{"id":128203,"date":"2020-09-29T07:00:00","date_gmt":"2020-09-29T11:00:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=128203"},"modified":"2024-06-03T09:03:06","modified_gmt":"2024-06-03T13:03:06","slug":"how-to-increase-sales-in-retail-online-11-effective-conversion-strategies","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/how-to-increase-sales-in-retail-online-11-effective-conversion-strategies\/","title":{"rendered":"How to Increase Sales in Retail Online: 11 Effective Conversion Strategies"},"content":{"rendered":"\n

Convincing customers to buy what you’re selling is trickier online than it is with a brick and mortar store. You don’t have a friendly face behind the counter to greet them, or a helpful associate to guide them to what they’re looking for. But that doesn’t mean you have to leave your online retail success to chance.<\/p>\n\n\n\n

By using a few basic strategies to improve your online store<\/a> and streamline customer experiences, you can increase your sales<\/a> and offer your customers the kind of hands-on support they expect<\/a> from both online and in-person stores.<\/p>\n\n\n\n

These 11 retail marketing strategies can help you learn how to increase sales in retail and stand out from the crowd online.<\/p>\n\n\n\n

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Get all the tools you need to quickly find new customers and grow your retail store’s sales.<\/strong><\/p>\n\n\n\n

Start a Free Trial of Constant Contact for Retail<\/strong><\/a><\/div>\n<\/div><\/div>\n\n\n\n
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1. Send abandoned cart emails<\/strong><\/h2>\n\n\n\n

According to SalesCycle, more than 75 percent<\/a> of retail website visitors<\/a> add items to their cart but never complete the checkout process. Abandoned cart emails<\/a> targeted toward these visitors can help you recover lost sales.<\/p>\n\n\n\n

You can use several tactics to reach out to shoppers who left items in their carts. One way is to extend a special one-time offer, like free shipping on orders totaling a specific dollar amount. Another attention-grabbing tactic is to personalize email subject lines<\/a> by referencing an item the customer left behind.<\/p>\n\n\n\n

2. Add videos to product listings<\/strong><\/h2>\n\n\n\n

Videos are a great way to build engagement online. This is as true for your social media marketing as it is for your retail strategy. Not convinced? Check out these recent survey results<\/a> about videos and marketing:
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