{"id":128349,"date":"2022-10-28T08:40:00","date_gmt":"2022-10-28T12:40:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=128349"},"modified":"2024-02-02T15:32:29","modified_gmt":"2024-02-02T20:32:29","slug":"holiday-marketing-checklist-for-retail","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/holiday-marketing-checklist-for-retail\/","title":{"rendered":"2022 Holiday Retail Marketing Checklist and Template"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\">The holiday season is busy for all of us, but especially for those managing a retail business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We get it &mdash;&nbsp;you want to make sure you <a href=\"https:\/\/www.constantcontact.com\/blog\/holiday-marketing-guide\/\">take full advantage of holiday spending<\/a>, which grows every year. In 2020 holiday spending reached <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-says-2020-holiday-sales-grew-83-percent-despite-pandemic#:~:text=NRF%20had%20forecast%20that%20sales,%24755.3%20billion%20and%20%24766.7%20billion.\" target=\"_blank\" rel=\"noreferrer noopener\">$789 billion<\/a>. In 2021 that number reached <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-says-2021-holiday-sales-grew-141-percent-record-8867-billion\" target=\"_blank\" rel=\"noreferrer noopener\">$886.7 billion<\/a>. This year the National Retail Foundation (NRF) is forecasting retail sales to reach another record high at <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-forecasts-annual-retail-sales-grow-between-6-percent-and-8-percent\" target=\"_blank\" rel=\"noreferrer noopener\">$4.86 trillion<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&rsquo;re a seasoned online retailer, or this is your first holiday season selling online, we&rsquo;ve got the holiday retail marketing advice you need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We created our <strong>Holiday Retail Marketing Checklist<\/strong> to show you the online marketing steps that actually make a difference when it comes to taking advantage of holiday spending.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">So click the button below to get our checklist to make the 2022 holiday season your most successful yet!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-cbcdc57d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/10\/RetailMarketingHolidayChecklist.pdf\" style=\"background:linear-gradient(90deg,rgb(0,109,114) 0%,rgb(211,0,95) 58%)\" target=\"_blank\" rel=\"noreferrer noopener\">Download the checklist<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-you-ll-learn-from-our-holiday-marketing-checklist-for-retail\">What you&rsquo;ll learn from our Retail Holiday Marketing Checklist<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our holiday marketing checklist for retail guides you through your most important to-do&rsquo;s in order to sell more this holiday season, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key dates to plan for<\/strong>, including Black Friday, Thanksgiving, Small Business Saturday, Cyber Monday, and more.<\/li>\n\n\n\n<li><strong>Creating holiday offers<\/strong> and getting the word out to shoppers<\/li>\n\n\n\n<li><strong>Preparing to sell online<\/strong> and optimizing your online store and other channels for maximum sales<\/li>\n\n\n\n<li><strong>Quick, effective actions <\/strong>you can take on your website, social media, email, and with paid advertising to ensure a successful holiday season<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-download-the-free-holiday-marketing-checklist-for-retail\">Download our free Holiday Retail Marketing Checklist<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Click the image below to get your free copy of our holiday marketing checklist.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/10\/RetailMarketingHolidayChecklist.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" height=\"600\" width=\"464\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/10\/RetailMarketingHolidayChecklist_cover-TINY.jpg?w=464\" alt=\"\" class=\"wp-image-150938\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/10\/RetailMarketingHolidayChecklist_cover-TINY.jpg 816w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/10\/RetailMarketingHolidayChecklist_cover-TINY.jpg?resize=232,300 232w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/10\/RetailMarketingHolidayChecklist_cover-TINY.jpg?resize=768,994 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/10\/RetailMarketingHolidayChecklist_cover-TINY.jpg?resize=464,600 464w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/a><figcaption class=\"wp-element-caption\">Click the image to download the Retail Holiday Marketing Checklist.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-planning-for-key-retail-holiday-opportunities\">Planning for key retail holiday opportunities<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-mark-key-dates-on-your-calendar\">Mark key dates on your calendar<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thanksgiving<\/strong> &ndash; November 24, 2022<\/li>\n\n\n\n<li><strong>Black Friday<\/strong> &ndash; November 25, 2022<\/li>\n\n\n\n<li><strong>Small Business Saturday<\/strong> &ndash; November 26, 2022<\/li>\n\n\n\n<li><strong>Artists Sunday <\/strong>&ndash; November 27, 2022<\/li>\n\n\n\n<li><strong>Cyber Monday<\/strong> &ndash; November 28, 2022<\/li>\n\n\n\n<li><strong>Hanukkah Begins<\/strong> &ndash; December 18, 2022<\/li>\n\n\n\n<li><strong>Christmas<\/strong> &ndash; December 25, 2022<\/li>\n\n\n\n<li><strong>Kwanzaa<\/strong> &ndash; December 26, 2022<\/li>\n\n\n\n<li><strong>New Year&rsquo;s Eve<\/strong> &ndash; December 31, 2022<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-segment-your-email-lists\">Segment your email lists<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/knowledgebase.constantcontact.com\/articles\/KnowledgeBase\/5670\">Segment your list<\/a> to send more targeted, relevant offers. Think about creating the following segments:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Early-bird shoppers<\/strong> &ndash; send content and offers early in the season<\/li>\n\n\n\n<li><strong>Deal seekers<\/strong> &ndash; focus on discounts and key shopping days (Black Friday &amp; Cyber Monday)<\/li>\n\n\n\n<li><strong>Last-minute shoppers<\/strong> &ndash; send last-chance offers and reminders<\/li>\n\n\n\n<li><strong>Evergreen shoppers<\/strong> &ndash; engage throughout the season<\/li>\n\n\n\n<li><strong>VIPs<\/strong> &ndash; create unique offers such as exclusive bundles<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-create-your-holiday-offers\">Create your holiday offers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Determine your goal<\/li>\n\n\n\n<li>Who are you trying to reach?<\/li>\n\n\n\n<li>What do your best customers find valuable?&nbsp;<\/li>\n\n\n\n<li>Create your offers<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-get-ready-for-online-sales\">Get ready for online sales<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add an online store<\/li>\n\n\n\n<li>Optimize your <a href=\"https:\/\/www.constantcontact.com\/blog\/product-description\/\">product descriptions<\/a><\/li>\n\n\n\n<li>Identify shipping and pick-up options &mdash; think about in-store or curbside pick up<\/li>\n\n\n\n<li>Connect your existing shopping cart or store to Constant Contact:\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/knowledgebase.constantcontact.com\/articles\/KnowledgeBase\/18669-Shopify-with-Constant-Contact?q=integrations&amp;pnx=2&amp;lang=en_US\">Shopify<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/knowledgebase.constantcontact.com\/articles\/KnowledgeBase\/33143-Sync-Contacts-Between-Your-WooCommerce-Store-and-Constant-Contact?q=woocommerce&amp;pnx=1&amp;lang=en_US\">WooCommerce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/knowledgebase.constantcontact.com\/articles\/KnowledgeBase\/24807-Sync-Contacts-Between-BigCommerce-and-Constant-Contact?q=bigcommerce&amp;pnx=1&amp;lang=en_US\">BigCommerce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/knowledgebase.constantcontact.com\/articles\/KnowledgeBase\/39501-Connect-Your-Constant-Contact-Account-with-Etsy?lang=en_US\">Etsy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/knowledgebase.constantcontact.com\/articles\/KnowledgeBase\/39558-Connect-Your-Constant-Contact-Account-with-eBay?q=ebay&amp;pnx=1&amp;lang=en_US\">Ebay<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-taking-action-on-your-holiday-marketing-plan\">Taking action on your holiday marketing plan<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-update-your-website\">Update your website<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.constantcontact.com\/blog\/decorate-your-website-for-the-holidays\/\">Decorate Your Website for the holidays<\/a><\/li>\n\n\n\n<li>Update your website with holiday hours<\/li>\n\n\n\n<li>Highlight holiday offers in your <a href=\"https:\/\/knowledgebase.constantcontact.com\/articles\/KnowledgeBase\/21407\">sign-up form<\/a> to grow your list<\/li>\n\n\n\n<li>Create <a href=\"https:\/\/www.constantcontact.com\/blog\/landing-pages\/\">landing pages<\/a> and\/or a <a href=\"https:\/\/www.constantcontact.com\/blog\/website-marketing-strategy-guide\/\">Shoppable Landing Page<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-update-listing-amp-review-sites\">Update listing &amp; review sites<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Update your information on listing and review sites (holiday hours &amp; your offers)<\/li>\n\n\n\n<li>Add holiday images<\/li>\n\n\n\n<li>Post a holiday greeting<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-update-amp-engage-on-social-media\">Update &amp; engage on social media<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Update profile information with your holiday hours<\/li>\n\n\n\n<li>Share helpful, valuable information to stay top of mind<\/li>\n\n\n\n<li>Encourage people to join your email list<\/li>\n\n\n\n<li><a href=\"https:\/\/www.constantcontact.com\/blog\/manage-all-social-media-in-one-place\/\">Schedule posts on social media<\/a> to promote offers, use announcements, reminders, and last-chance reminders<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-create-amp-send-your-holiday-offer-via-email\">Create &amp; send your holiday offer via email<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Preschedule your holiday emails to save you time later<\/li>\n\n\n\n<li><a href=\"https:\/\/www.constantcontact.com\/blog\/email-list-segmentation\/\">Segment your email list<\/a> to customize your offers to targeted audiences<\/li>\n\n\n\n<li>Use <a href=\"https:\/\/www.constantcontact.com\/blog\/what-is-email-marketing-automation\/\">email automation<\/a> to send a series of promotional offers &mdash; announce, remind, and give people a last chance to buy<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-use-paid-advertising\">Use paid advertising<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.constantcontact.com\/blog\/facebook-lead-ads\/\">Use Facebook Lead Ads to grow your email list<\/a> before the holiday season<\/li>\n\n\n\n<li>Use <a href=\"https:\/\/knowledgebase.constantcontact.com\/articles\/KnowledgeBase\/32010-Create-a-Social-Ad-Campaign-on-Facebook-and-Instagram-to-Drive-Traffic-to-a-Website?lang=en_US\">Facebook, Instagram<\/a>, and\/or Google Ads to drive traffic and sales<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-preparing-for-ongoing-success-after-the-holiday-season\">Preparing for ongoing success after the holiday season<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review the results to understand what worked and what didn&rsquo;t<\/li>\n\n\n\n<li>Further segment your email list based on purchase behavior<\/li>\n\n\n\n<li>Create an after-holiday offer to capitalize on gift cards\/cash people receive<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center has-background wp-block-paragraph\" style=\"background-color:#ccf9f8;font-size:18px\">Don&rsquo;t stop now. Get keep the momentum going into 2023 with these <a href=\"https:\/\/www.constantcontact.com\/blog\/new-year-promotions\/\">New Year Promotions to Start 2023 Off With a Bang<\/a>!<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>The holiday season is busy for all of us, but especially for those managing a retail business. We get it &mdash;&nbsp;you want to make sure you take full advantage of holiday spending, which grows every year. In 2020 holiday spending reached $789 billion. In 2021 that number reached $886.7 billion. This year the National Retail [&hellip;]<\/p>\n","protected":false},"author":617,"featured_media":150906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1477,1494],"tags":[8780,8776],"content_type":[1462],"industry":[8518],"feature":[8628,8630,8641],"article_type":[],"coauthors":[8344],"class_list":["post-128349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-marketing","category-small-biz-marketing","tag-seasonal","tag-strategy","content_type-blog-article","industry-retail","feature-ecommerce-marketing","feature-facebook-instagram-ads","feature-marketing-calendar"],"acf":{"article_thumbnail":{"ID":150908,"id":150908,"title":"Holiday Retail Marketing Thumbnail","filename":"Holiday-Retail-Marketing-Thumbnail.png","filesize":212670,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/10\/Holiday-Retail-Marketing-Thumbnail.png","link":"https:\/\/www.constantcontact.com\/blog\/holiday-marketing-checklist-for-retail\/holiday-retail-marketing-thumbnail\/","alt":"","author":"616","description":"","caption":"","name":"holiday-retail-marketing-thumbnail","status":"inherit","uploaded_to":128349,"date":"2022-10-27 19:33:15","modified":"2022-10-27 19:33:15","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"show_last_modified_date":true,"ctct_related_features":false,"show_trial_cta":false,"show_prefooter_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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