{"id":128735,"date":"2022-11-18T11:10:47","date_gmt":"2022-11-18T16:10:47","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=128735"},"modified":"2024-06-03T10:29:35","modified_gmt":"2024-06-03T14:29:35","slug":"how-to-decorate-an-email-template-for-the-holidays","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/how-to-decorate-an-email-template-for-the-holidays\/","title":{"rendered":"Holiday Email Design Tips: How to Decorate an Email"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\">I can hear it now, &ldquo;decorate what?&rdquo;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I know; I was incredulous at first too. I mean, who &ldquo;decorates&rdquo; an email template? The answer to that is; <em>everyone who uses <\/em><a href=\"https:\/\/www.constantcontact.com\/blog\/what-is-email-marketing\/\"><em>email marketing<\/em><\/a><em> &ldquo;decorates&rdquo; their email template<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What we&rsquo;re really talking about here is holiday email design. Decorating is just another way of saying designing, or in this case, using the branded design you currently use for your newsletter and sprucing it up for the holidays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why you should decorate an email template for the holidays<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Decorating your <a href=\"https:\/\/www.constantcontact.com\/blog\/newsletter-email-template\/\">newsletter template<\/a> for the holidays helps to get your readers into the holiday spirit. It&rsquo;s a reminder of the joy and festivities that are coming, and it helps them to think about what they may need during the season &mdash; whether it&rsquo;s a gift for a loved one or a much-needed spa day when it&rsquo;s all over.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, having the right holiday email design can help get you in the spirit of the season as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to create the best holiday email design for your brand<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are two ways you can go about decorating your email template for the holidays.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Decorate your current, branded email template<\/li>\n\n\n\n<li>Brand a pre-decorated email template<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Decorate your current, branded email template<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For me, this is the fastest and easiest way to decorate an email template for the holidays, but it might not be that way for everyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decorating your already branded email template is as simple as:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Adding holiday colors that compliment your brand colors<\/li>\n\n\n\n<li>Using holiday imagery<\/li>\n\n\n\n<li>Providing holiday-related content<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Examples of a branded template that has been decorated for the holidays<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">First, let&rsquo;s take a look at the branded template that I created for this article:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/10\/Branded-template-desktop-blue-shadow.png\" alt=\"Example of a branded email newsletter template\" class=\"wp-image-128738\" width=\"600\" height=\"300\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This email template is branded for a modern bakery whose primary brand color is deep blue. The email template is clean, crisp, and follows best practices.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background wp-block-paragraph\" style=\"background-color:#ccf8f9;font-size:18px\">To find out more about branding your email template, read <a href=\"https:\/\/www.constantcontact.com\/blog\/how-to-brand-your-email\/\"><em>How to Brand Your Emails So That You Look Like a Pro in the Inbox<\/em><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&rsquo;s how you keep that look and feel while also having an email template that is decorated for the holidays:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fall email decorations<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"1404\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/10\/Fall-decorated-branded-template-blue-shadow.png\" alt=\"Example of a branded holiday email design for autumn with browns and yellows\" class=\"wp-image-128739\" style=\"width:628px\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/10\/Fall-decorated-branded-template-blue-shadow.png 626w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/10\/Fall-decorated-branded-template-blue-shadow.png?resize=134,300 134w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/10\/Fall-decorated-branded-template-blue-shadow.png?resize=268,600 268w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Christmas email decorations<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"2266\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/08\/2021-08-25_14-46-12.jpg\" alt=\"Example of simple, branded Christmas email decorations using a brand complimentary red and holiday imagery\" class=\"wp-image-140868\" style=\"width:628px;height:1772px\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/08\/2021-08-25_14-46-12.jpg 802w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/08\/2021-08-25_14-46-12-106x300.jpg 106w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/08\/2021-08-25_14-46-12-212x600.jpg 212w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/08\/2021-08-25_14-46-12-768x2170.jpg 768w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/08\/2021-08-25_14-46-12-544x1536.jpg 544w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/08\/2021-08-25_14-46-12-725x2048.jpg 725w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see in both of these examples, the colors complement the deep blue of the brand (which is key). They also keep the same basic layout and except for the color change they look identical above the fold. Meaning, the header is basically identical in each version with the company logo, the title of the newsletter, and the first image (which is the same as the main page on the website) not changing from version to version. Another thing to notice is that the bottom of the template doesn&rsquo;t change either.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For me, this is the easiest way to decorate your email template for the holidays because you simply create a copy of your existing branded template and start swapping out colors, images, backgrounds, and content &mdash; not much different than creating your regular newsletter or <a href=\"https:\/\/www.constantcontact.com\/blog\/email-marketing-campaign-2\/\">email campaign<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brand a pre-decorated email template<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to send out a special occasion email campaign (in addition to your regularly scheduled email) and you want something a bit more fun or lively, you can always choose to <a href=\"https:\/\/www.constantcontact.com\/blog\/email-gif\/\">insert a GIF into an email or use a GIF email template<\/a> and add your brand elements to it (where you can).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, I&rsquo;ve taken this pre-formatted .gif template:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/10\/Plain-Halloween-email-1.gif\" alt=\"Constant Contact Halloween sale .gif email template\" class=\"wp-image-128750\" width=\"600\" height=\"300\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And made it my own:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2020\/10\/gif-halloween-sale.gif\" alt=\"Example of a Halloween sale .gif email template that has been branded\" class=\"wp-image-128742\" width=\"600\" height=\"300\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By taking a few branded components from the newsletter email template &mdash; particularly the logo, and layout style, I was able to turn the .gif email campaign into this branded version.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Simple, easy, and full of holiday spirit!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a holiday email design really is that simple &mdash; and easy! So, decorate your email templates for the holidays and share the <a href=\"https:\/\/theswanatlavenham.co.uk\/spa\/spa-blog\/exploring-the-true-meaning-of-christmas-spirit\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">spirit of the season<\/a> with your readers!<\/p>\n\n\n\n<p class=\"has-text-align-center has-background wp-block-paragraph\" style=\"background-color:#ccf8f9;font-size:18px\">Don&rsquo;t forget to <a href=\"https:\/\/www.constantcontact.com\/blog\/decorate-your-website-for-the-holidays\/\" target=\"_blank\" rel=\"noreferrer noopener\">decorate your website for the holidays<\/a> as well!<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>I can hear it now, &ldquo;decorate what?&rdquo; I know; I was incredulous at first too. I mean, who &ldquo;decorates&rdquo; an email template? The answer to that is; everyone who uses email marketing &ldquo;decorates&rdquo; their email template. What we&rsquo;re really talking about here is holiday email design. Decorating is just another way of saying designing, or [&hellip;]<\/p>\n","protected":false},"author":616,"featured_media":151475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[579,1477],"tags":[8792,8786,8780],"content_type":[1462],"industry":[8498],"feature":[8523,8524,8624],"article_type":[],"coauthors":[8337],"class_list":["post-128735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-seasonal-marketing","tag-design","tag-email","tag-seasonal","content_type-blog-article","industry-industry-general","feature-email-marketing","feature-email-templates","feature-holiday-email-templates"],"acf":{"ctct_related_features":false,"article_thumbnail":{"ID":151477,"id":151477,"title":"holiday email design Thumbnail","filename":"holiday-email-design-Thumbnail.jpg","filesize":47462,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/10\/holiday-email-design-Thumbnail.jpg","link":"https:\/\/www.constantcontact.com\/blog\/how-to-decorate-an-email-template-for-the-holidays\/holiday-email-design-thumbnail\/","alt":"","author":"616","description":"","caption":"","name":"holiday-email-design-thumbnail","status":"inherit","uploaded_to":128735,"date":"2022-11-14 21:09:12","modified":"2022-11-14 21:09:12","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"show_last_modified_date":true,"show_trial_cta":false,"show_prefooter_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Holiday Email Design | Constant Contact<\/title>\n<meta name=\"description\" content=\"Get in the mood for the holidays. Bring in the spirit this season with a great holiday email design that matches your brand!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constantcontact.com\/blog\/how-to-decorate-an-email-template-for-the-holidays\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Email Design Tips: How to Decorate an Email\" \/>\n<meta property=\"og:description\" content=\"Get in the mood for the holidays. Bring in the spirit this season with a great holiday email design that matches your brand!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constantcontact.com\/blog\/how-to-decorate-an-email-template-for-the-holidays\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Contact\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/constantcontact\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-18T16:10:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-03T14:29:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/10\/holiday-email-design-Social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"River Cartie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/10\/holiday-email-design-Social.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@RiverCartie\" \/>\n<meta name=\"twitter:site\" content=\"@constantcontact\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-decorate-an-email-template-for-the-holidays\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-decorate-an-email-template-for-the-holidays\/\"},\"author\":{\"name\":\"River Cartie\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/400d92db3da8bb6d7bc115a6c35c5d17\"},\"headline\":\"Holiday Email Design Tips: How to Decorate an Email\",\"datePublished\":\"2022-11-18T16:10:47+00:00\",\"dateModified\":\"2024-06-03T14:29:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-decorate-an-email-template-for-the-holidays\/\"},\"wordCount\":666,\"publisher\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-decorate-an-email-template-for-the-holidays\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/10\/holiday-email-design-Blog-header.jpg\",\"keywords\":[\"design\",\"email\",\"seasonal\"],\"articleSection\":[\"Email Marketing\",\"Seasonal Marketing\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-decorate-an-email-template-for-the-holidays\/\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/how-to-decorate-an-email-template-for-the-holidays\/\",\"name\":\"Holiday Email Design | Constant Contact\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-decorate-an-email-template-for-the-holidays\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-decorate-an-email-template-for-the-holidays\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/10\/holiday-email-design-Blog-header.jpg\",\"datePublished\":\"2022-11-18T16:10:47+00:00\",\"dateModified\":\"2024-06-03T14:29:35+00:00\",\"description\":\"Get in the mood for the holidays. 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Specializing in online marketing, she loves the challenges and rewards of educating small businesses and nonprofits on how to maximize their marketing efforts. In her spare time, you can find her scouring the countryside for the perfect deal, taking long walks in the woods (camera in hand), or curled up by a warm fire, writing.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/river-cartie\/\",\"https:\/\/x.com\/RiverCartie\",\"river.cartie@constantcontact.com\"],\"url\":\"https:\/\/www.constantcontact.com\/blog\/author\/rcartie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Holiday Email Design | Constant Contact","description":"Get in the mood for the holidays. 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