{"id":130451,"date":"2020-11-19T07:23:00","date_gmt":"2020-11-19T12:23:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=130451"},"modified":"2023-11-08T03:50:22","modified_gmt":"2023-11-08T08:50:22","slug":"11-artist-website-examples-you-can-learn-from","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/11-artist-website-examples-you-can-learn-from\/","title":{"rendered":"11 Artist Website Examples You Can Learn From"},"content":{"rendered":"\n

An artist’s website is a valuable piece of virtual real estate<\/a>. When it’s done well, it mirrors the art that you create. <\/p>\n\n\n\n

Today, there’s access to a wide range of free or affordable resources<\/a> that craft a space for your talent to attract new clients, agency attention, and a broader fan following. However, just because a website is beautiful doesn’t make it discoverable. Using an artist website as a tool to promote your talents involves understanding what gets you the best reach.  <\/p>\n\n\n\n

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We make it easy to get your work out to your network and beyond with all the marketing tools you need.<\/strong><\/p>\n\n\n\n

Start a Free Trial of Constant Contact for Artists, Writers, and Performers<\/strong><\/a><\/div>\n\n\n\n

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Lead with great visual design<\/strong><\/h3>\n\n\n\n

The way your website looks should be intentional. Consider creating an aesthetically pure space where the art is the main attraction.<\/p>\n\n\n\n

1. Make use of white space<\/strong><\/h2>\n\n\n\n

Many successful galleries and museums all share a common trait — white walls. Viewers can engage with and experience art without distraction, a power you can bring to your site design. <\/p>\n\n\n\n

\"Artist
Benjamin Hardman<\/em><\/a> uses a crisp, clean backdrop to pull your focus to his stunning photography.<\/em><\/figcaption><\/figure>\n\n\n\n

2. Stick to your aesthetic<\/strong><\/h2>\n\n\n\n

Whatever you do, stay true to your personal style<\/a>. If white doesn’t suit your brand, the key aim for your site’s design is curating an environment that makes your work pop. <\/p>\n\n\n\n

\"Artist
James Lewis<\/em><\/a> not only nixes the traditional gallery white but incorporates animation onto his landing page for an extraordinary attention-grab that’s still simplified.<\/em><\/figcaption><\/figure>\n\n\n\n

Build the user experience<\/strong><\/h3>\n\n\n\n

The best artist website examples are accessible and easy to navigate. People can view your art and engage with you from anywhere — but only if you make it easy. <\/p>\n\n\n\n

It’s all about creating a positive user experience<\/a>. Collectors, talent agents, and fans alike want to see what you do, who you are, and how to engage with you. <\/p>\n\n\n\n

3. Engage your audience<\/strong><\/h2>\n\n\n\n

When it comes to capturing and holding their attention, a virtual audience is less forgiving than their in-person counterparts. Keep them engaged but don’t overstimulate them with a cluttered website.<\/p>\n\n\n\n

\"Artist
Shantell Martin<\/em><\/a>’s website catches your interest instantly — and keeps it with a bit of interactivity, clean design, and clear calls to action.<\/em><\/figcaption><\/figure>\n\n\n\n

4. Keep it simple<\/strong><\/h2>\n\n\n\n

Easy-to-navigate websites are more appealing and strike a first impression that holds a user’s attention. People form this impression — and decide to keep browsing or to click away — in about 50 milliseconds<\/a>. <\/p>\n\n\n\n

\"Artist
Illustrator <\/em>Wenting Li<\/em><\/a> uses a minimalistic design to highlight his work and make navigation simple for his visitors to explore more.<\/em><\/figcaption><\/figure>\n\n\n\n

Maximize your virtual real estate while drawing in your audience with simple navigation through your portfolio, about page, and call to action. <\/p>\n\n\n\n

5. Showcase your portfolio<\/strong><\/h2>\n\n\n\n

Use your portfolio to highlight a cross-section of your technical skills and artistic voice. If you work with different mediums, subjects, or themes, make sure there’s a balance reflected in what you display.<\/p>\n\n\n\n

A clean portfolio landing page brings your art to center stage, as Katie O’Sullivan does with her works.<\/p>\n\n\n\n

\"Artist
Katie O’Sullivan<\/em><\/a> maintains a website that displays a crisp and clean celebration of her best work.<\/em><\/figcaption><\/figure>\n\n\n\n

6. Create categories for easy browsing  <\/strong><\/h2>\n\n\n\n

Other pieces — and new or developing creations — have a place, as well. Divide your portfolio into smaller, topic-oriented categories to help your audience explore your collection. <\/p>\n\n\n\n

\"Artist
Mark Stephenson<\/em><\/a> segments his portfolio into specific categories to direct audience interest.<\/em><\/figcaption><\/figure>\n\n\n\n

7. Update your website regularly<\/strong><\/h2>\n\n\n\n

Search engines favor regularly updated websites, making yours more discoverable. New content better engages an active fan base, as well.<\/p>\n\n\n\n

To improve the user experience and engagement even more:<\/p>\n\n\n\n