{"id":130474,"date":"2020-11-24T08:27:00","date_gmt":"2020-11-24T13:27:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=130474"},"modified":"2025-02-15T20:39:28","modified_gmt":"2025-02-16T01:39:28","slug":"why-you-need-a-real-estate-instagram-account-for-your-business","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/why-you-need-a-real-estate-instagram-account-for-your-business\/","title":{"rendered":"Why You Need a Real Estate Instagram Account for Your Business"},"content":{"rendered":"\n

You already know that marketing<\/a> is essential for any business, but did you know that Instagram is one of the best social media platforms<\/a> for real estate professionals? This growing social media giant is highly visual and thrives on engagement, so it’s the perfect place to meet your audience. <\/p>\n\n\n\n

In this article, you’ll learn the importance of having a real estate Instagram account, what it can do for your business, and how to best use real estate Instagram posts. <\/p>\n\n\n\n

Why you need a real estate Instagram account<\/strong><\/h2>\n\n\n\n

According to the National Association of Realtors<\/a>, social media is the best source for generating high-quality leads<\/a>. If you haven’t jumped on the Instagram bandwagon yet, you should — Instagram’s stats<\/a> show that the platform has over one billion active users and over 25 million business profiles. Over 200 million users visit at least one business profile per day, and one-third of the most viewed stories are from businesses. <\/p>\n\n\n\n

The content that users and their followers engage with tends to determine what they see. Because Instagram doesn’t prioritize personal accounts over business accounts (like Facebook does), your business has a better chance of connecting with users. Instagram is also the most popular social media platform for young adults<\/a>, making it a prime place to appeal to first-time home buyers.<\/p>\n\n\n\n

Instagram posts typically center around photos and videos, and text is optional. This is especially helpful for businesses because people tend to remember more of what they see than what they read or hear. <\/p>\n\n\n\n

With an official business account, you’ll be able to include a call to action button<\/a>, promote your posts with ads, and access more account insights. But having a real estate Instagram account does little good if you don’t know how to use it. <\/p>\n\n\n\n

How real estate marketing on Instagram works<\/strong><\/h2>\n\n\n\n

Every real estate Instagram account is different, but successful accounts function both as portfolios and as lead generators.<\/p>\n\n\n\n

To get started on Instagram<\/a>, you’ll need to set up a business account. Select a professional, appealing profile photo, a short username, and a bio with your contact info, the area you serve, your niche and target audience, and any links. You should also make sure that your page’s aesthetic matches your branding<\/a>. <\/p>\n\n\n\n

Have your goals in mind and be ready to create a content calendar based on the best practices in this article. Make sure you have a way to take high-resolution photos, and keep a learning mindset as you familiarize yourself with the platform. <\/p>\n\n\n\n

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Real estate Instagram posts should focus on three primary goals as illustrated in the above graphic from our real estate marketing guide<\/a> — Awareness, engagement, and driving actions.<\/figcaption><\/figure>\n\n\n\n

Real estate Instagram posts should focus on three primary goals as illustrated in the above graphic from our real estate marketing guide<\/a> — Awareness, engagement, and driving actions.<\/p>\n\n\n\n

Instagram best practices<\/strong><\/h3>\n\n\n\n

Being successful on Instagram is about more than posting pretty pictures. Engagement is key to building an audience and trust in your services and knowledge. Here are some basic things to remember when marketing your real estate business:<\/p>\n\n\n\n