{"id":131420,"date":"2020-12-18T07:00:00","date_gmt":"2020-12-18T12:00:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=131420"},"modified":"2024-06-04T15:14:06","modified_gmt":"2024-06-04T19:14:06","slug":"market-segmentation-for-manufacturers","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/market-segmentation-for-manufacturers\/","title":{"rendered":"The Value of Email Market Segmentation for Manufacturers"},"content":{"rendered":"\n

Learn about email market segmentation for manufacturers. Constant Contact’s manufacturing marketing resources can help you be more confident about marketing.<\/p>\n\n\n\n

Manufacturing is an important force behind the U.S. economy — accounting for 11.39% of its economic output<\/a> in 2019. Furthermore, manufactured goods make up at least half of the exports that come from the United States.<\/p>\n\n\n\n

As a key part of the modern economy, manufacturing businesses can make use of modern marketing tactics. One essential manufacturing marketing tool<\/a> to take advantage of is segmentation — which helps you target specific audience members with specific content.  <\/p>\n\n\n\n

Essentially, market segmentation is dividing your audience into smaller, more approachable groups — for email campaigns<\/a>, ads, social media, and beyond — based on demographics and common interests. <\/p>\n\n\n\n

In this article, we’ll cover:<\/strong><\/p>\n\n\n\n