{"id":131919,"date":"2021-01-04T07:00:00","date_gmt":"2021-01-04T12:00:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=131919"},"modified":"2023-11-14T07:52:15","modified_gmt":"2023-11-14T12:52:15","slug":"product-description","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/product-description\/","title":{"rendered":"How to Write a Product Description That Sells (with Examples)"},"content":{"rendered":"\n

It’s no secret that strong product descriptions are an essential part of marketing. The product description is one of the last things your customers will see before deciding whether to make a purchase.<\/p>\n\n\n\n

There’s a big difference between writing a generic description of your product and writing a product description that sells. Your product descriptions can be much more than a dry list of product features. Instead, they can be the final nudge that convinces your customers to click “buy.”<\/p>\n\n\n\n

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Why are product descriptions important?<\/strong><\/h2>\n\n\n\n

At heart, a product description isn’t just a list of features; it’s an argument. You’re arguing for your product, giving reasons why it’s worth the money. If your customer is at all on the fence when they make it to a product page, the product description is your final chance to convince them to make a purchase.<\/p>\n\n\n\n

A great product description tells your customers three things:<\/p>\n\n\n\n