{"id":132683,"date":"2021-01-13T07:38:00","date_gmt":"2021-01-13T12:38:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=132683"},"modified":"2024-06-03T07:31:28","modified_gmt":"2024-06-03T11:31:28","slug":"spa-marketing","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/spa-marketing\/","title":{"rendered":"10 Spa Marketing Ideas to Attract Regular Customers"},"content":{"rendered":"\n

With all the stress and tension this year, most people would love to treat themselves to a day of self-care. With approximately 20,000 spa businesses in the United States<\/a>, you need to have excellent spa marketing ideas to make your spa stand out. And with new COVID-19 restrictions, customers need to feel reassured that you’re looking out for them.<\/p>\n\n\n\n

Fortunately, there are plenty of ways to communicate the benefits of your spa to a huge number of customers — and keep them coming back. <\/p>\n\n\n\n

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We make it easy to get new clients and repeat business with all the marketing tools you need for your nails, hair, skin, or personal care business.<\/strong><\/p>\n\n\n\n

Start a Free Trial of Constant Contact for Personal Care Services<\/strong><\/strong><\/a><\/div>\n\n\n\n

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In this article, we’ll cover ten spa marketing ideas to help you:<\/p>\n\n\n\n

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  1. Make booking appointments easy<\/li>\n\n\n\n
  2. Offer discounts, giveaways, and specials through email marketing <\/li>\n\n\n\n
  3. Promote your business with social media marketing<\/li>\n\n\n\n
  4. Offer regular free self-care content on your blog<\/li>\n\n\n\n
  5. Promote testimonials on multiple online platforms<\/li>\n\n\n\n
  6. Make your website mobile-friendly<\/li>\n\n\n\n
  7. Create strategic partnerships with local businesses<\/li>\n\n\n\n
  8. Create a socially responsible brand<\/li>\n\n\n\n
  9. Offer package deals<\/li>\n\n\n\n
  10. Create a special membership service<\/li>\n<\/ol>\n\n\n\n

    1. Make booking appointments easy<\/strong><\/h2>\n\n\n\n
    \"spa
    More people are booking spa appointments online, so making this process easier gets you more clients.<\/figcaption><\/figure>\n\n\n\n

    Your guests come to spas to relax and release stress — so make sure every part of their experience is a breeze, including booking their appointment! <\/p>\n\n\n\n

    Online appointment scheduling software is a must for your business website. This software helps book customer appointments, sends out reminders, and even lets them know when they should come in for their next appointment. This is a fantastic way to make things convenient for your guests and drive repeat business to your spa. <\/p>\n\n\n\n

    2. Offer discounts, giveaways, and specials through email marketing<\/strong><\/h2>\n\n\n\n

    Email marketing offers the best return on investment (ROI) of all digital marketing techniques. Businesses experience an average return of $42 for every $1 spent<\/a>, making it a must for your spa. <\/p>\n\n\n\n

    But how do you get people to sign up for your email marketing list and open your emails? Why not offer discounts and giveaways for signing up, and then continue to provide them with information on special events you have planned for your guests? By making them feel special, you’ll encourage more loyalty among your customers toward your business.<\/p>\n\n\n\n

    \"spa
    Offering discounts is a great way to get people to sign up for your spa’s email mailing list.
    <\/figcaption><\/figure>\n\n\n\n

    Email newsletters are also an excellent place to reassure your guests that your spa is complying with all COVID-19 regulations for their safety. Explain how your spa is allowing sufficient time between bookings for effective cleaning measures. Show them your employees are all wearing face coverings. The more reassurance you provide, the more comfortable your guests will be in your spa. <\/p>\n\n\n\n

    To make it easier for you to reach your guests, Constant Contact offers an email marketing tool<\/a> that automates your emails as well as free tips to manage your email campaign<\/a>.<\/p>\n\n\n\n

    3. Promote your business with social media marketing<\/strong><\/h2>\n\n\n\n

    Social media is an excellent place for spa marketing. Not only do many people use social media to find spas and salons, but social media posts help you connect with guests by showing what your spa offers.<\/p>\n\n\n\n

    You should have a social media presence on Facebook, Twitter, Pinterest, Instagram, and LinkedIn. Pinterest and Instagram are particularly effective places to promote your spa since many future guests visit these sites specifically for health and beauty tips. Be sure to include plenty of photos and videos to show your future guests what your spa experience is like. <\/p>\n\n\n\n

    \"spa
    Social media helps spas connect and establish relationships with their guests.<\/figcaption><\/figure>\n\n\n\n

    One social media marketing tactic that seems tailor-made for promoting spas is to offer a “Selfie Station” in your spa’s waiting room or hallway where guests snap photos of themselves and post those photos onto their social media sites. Have a custom hashtag that guests can include in their tags and offer a discount or product if used in their posts.  <\/p>\n\n\n\n

    Make sure your “Selfie Station” reflects your spa’s brand. This can mean placing your logo behind your guests or offering excellent lighting so your guests show up with beautiful-looking skin in their photos. This will also encourage more guests to post their pictures on social media and essentially do your marketing for you!<\/p>\n\n\n\n

    4.Offer regular free self-care content on your blog<\/strong><\/h2>\n\n\n\n

    Attaching a regularly updated blog to your business website is a great marketing tool. Search engines love websites that keep offering new content and in turn will rank your website higher on search engine results pages (SERPS). This makes it easier for new customers to learn about your spa and book an appointment.<\/p>\n\n\n\n

    More importantly, you can offer regular self-care and beauty tips on your blog that your guests will want to read regularly. As they see how knowledgeable you are about self-care and providing an excellent spa experience, they’ll find more reasons to visit your business and enjoy your services.<\/p>\n\n\n\n

    By the way, blogs don’t just have to include written content. Offering a professionally made video of recommended spa services and their benefits often speaks more eloquently to future guests than words.<\/p>\n\n\n\n

    5. Promote testimonials on multiple online platforms<\/strong><\/h2>\n\n\n\n

    People feel more comfortable going to places when they know others have had a positive experience there. 82% of consumers report reading online reviews<\/a> for local businesses like yours. Because of this, you need to promote reviews and testimonials of your spa.<\/p>\n\n\n\n

    And don’t just post a few guest reviews on your website! People turn to many different platforms<\/a> to learn about local businesses, including:<\/p>\n\n\n\n