{"id":133531,"date":"2021-01-25T07:27:00","date_gmt":"2021-01-25T12:27:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=133531"},"modified":"2024-06-03T08:48:28","modified_gmt":"2024-06-03T12:48:28","slug":"email-signature-branding","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/email-signature-branding\/","title":{"rendered":"10 Do’s & Don’ts for Email Signature Branding"},"content":{"rendered":"\n

Email signatures are an often-overlooked aspect of effective email marketing<\/a>. When done well, email signatures provide a subtle contribution to a polished marketing campaign. When done poorly, a disorganized signature can be memorable in all the wrong ways.<\/p>\n\n\n\n

When you send an email, your email signature is the final impression you leave with potential customers, business partners, or followers. As such, it requires the same amount of care and thought as the larger aspects of your branding. This article will cover the fundamentals of email signature branding do’s and don’ts, specifically:<\/p>\n\n\n\n

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  1. Don’t let employees choose their own signature<\/li>\n\n\n\n
  2. Don’t use custom elements<\/li>\n\n\n\n
  3. Don’t create your signature as an image<\/li>\n\n\n\n
  4. Don’t add extra flair  <\/li>\n\n\n\n
  5. Do use brand guidelines<\/li>\n\n\n\n
  6. Do use functional code<\/li>\n\n\n\n
  7. Do embed images<\/li>\n\n\n\n
  8. Do keep it simple<\/li>\n\n\n\n
  9. Do make it mobile-responsive<\/li>\n\n\n\n
  10. Do express your values<\/li>\n<\/ol>\n\n\n\n

    It can seem intimidating to get your email signature right, but following this guide will help you to brand your sign-off with ease.<\/p>\n\n\n\n\n\n

    1. Don’t let employees choose their own signature<\/strong><\/h2>\n\n\n\n

    While it may be tempting to let executives and employees choose their own email signature, this policy can easily lead to an unpolished and unprofessional look for your brand. For example, if some employees use photos and unique fonts, while others do not, your brand can come off as incongruous and even sloppy. <\/p>\n\n\n\n

    Instead, develop a clear signature policy or template and make sure all employees stick to the script. Set clear expectations for signatures, such as what elements to include. A solid signature contains:<\/p>\n\n\n\n