{"id":139024,"date":"2021-07-07T07:35:00","date_gmt":"2021-07-07T11:35:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=139024"},"modified":"2024-05-31T10:50:49","modified_gmt":"2024-05-31T14:50:49","slug":"retail-email-examples","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/retail-email-examples\/","title":{"rendered":"8 Retail Email Examples You Can Use to Increase Ecommerce Sales"},"content":{"rendered":"\n

With so many retail businesses digitizing, email marketing is more important than ever. As of April 2021, ecommerce sales represent 15% of retail sales in North America, with solid digital marketing campaigns influencing roughly 60% of online retail purchases, according to a report by Absolunet<\/a>. If you’re reading this, you probably agree, but might be wondering where to begin with your strategy.<\/p>\n\n\n\n

A good retail email marketing strategy fosters a relationship with customers who use your product or service, helping your retail business carve out a niche of a massive market. This can be the difference between one-time buyers and loyal customers.<\/p>\n\n\n\n

In this article, we’ll go over some ways you can market and grow your business using email, offering some of the best retail email examples available as a guide.<\/p>\n\n\n\n

8 retail email examples you can use in your next campaign<\/strong><\/h2>\n\n\n\n

It almost seems redundant to speak on the importance of retail email marketing — everyone’s already doing it. If you haven’t fully explored the benefits yet, it may just seem like a marketing tool that’s “nice to have” instead of a necessity.<\/p>\n\n\n\n

A good retail email marketing strategy is<\/em> necessary, though, especially since email has the highest return on investment<\/a> (ROI) of any form of marketing. Nowadays, retail emails are simple, effective, and easy to create, with many email marketing platforms offering templates for multiple email types. So, dedicating time to developing your email marketing strategy is a wise investment in your business.<\/p>\n\n\n\n

From simple tips to deeper tricks, here are eight retail email examples (plus a bonus) that can help guide your next email marketing campaign<\/a>.<\/p>\n\n\n\n

1. The welcome email‌<\/strong><\/h2>\n\n\n\n

Off the bat, the best ecommerce emails make the customer feel like they’re part of a club. It thanks them for their purchase, lets them know what they can expect from you, and can offer incentives for more business.<\/p>\n\n\n\n

Your welcome email should include: <\/p>\n\n\n\n