If you’re a small business owner, chances are 2025 has kept you juggling more than ever — from rising costs and tariff concerns to shifting customer habits and constant tech evolution. You’ve probably been spending more on marketing, sending more emails, exploring new tools, and trying different ways to reach your customers. <\/p>\n\n\n\n
But despite doing more, you might still be wondering, “Is any of this actually working?”<\/em><\/p>\n\n\n\n If so, you are not alone — and you definitely aren’t the only one asking. That’s exactly what we explored in our latest Small Business Now<\/strong> report, where we surveyed 2,500 small business decision-makers across the United States, Australia and New Zealand (ANZ), Canada, and the United Kingdom. What we found confirmed what many of you might be feeling: marketing effort and investment are up, but confidence in what’s actually working is slipping<\/strong>. Just 18% of SMBs say they feel “very confident” in their marketing — down from 27% in 2024.<\/p>\n\n\n\n The good news? This confidence gap can be closed. <\/p>\n\n\n\n With clearer insights, stronger support, and tools built for how small businesses really work, you can turn effort into effectiveness — so you can stop guessing and start growing.<\/p>\n\n\n\n As economic pressure continues to shape decision-making, many are rethinking how they operate. You’re navigating real challenges, and so are your peers around the world:<\/p>\n\n\n\n In response, many are adapting quickly:<\/p>\n\n\n\nEconomic Pressure Is Forcing Harder, Smarter Pivots<\/h2>\n\n\n\n
\n