{"id":141405,"date":"2021-10-05T07:35:00","date_gmt":"2021-10-05T11:35:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=141405"},"modified":"2025-06-20T19:29:58","modified_gmt":"2025-06-20T23:29:58","slug":"how-to-create-online-ordering-for-restaurant","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/how-to-create-online-ordering-for-restaurant\/","title":{"rendered":"How To Create Online Ordering for Restaurant Sites"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\">If you don&rsquo;t think your restaurant should offer online ordering, think again. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.businessofapps.com\/data\/food-delivery-app-market\/\" target=\"_blank\">Food delivery revenue<\/a> grew from $8.7 billion in 2015 to $26.5 billion in 2020, and it&rsquo;s projected to grow <a rel=\"noreferrer noopener\" href=\"https:\/\/www.restaurantbusinessonline.com\/consumer-trends\/stats-are-consumers-are-upping-restaurant-delivery\" target=\"_blank\">another 12% over the next five years<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, many restaurant owners don&rsquo;t offer this service because they don&rsquo;t understand how to create online ordering for restaurant websites. So how do you integrate online ordering to keep up with your competitors and offer your customers more convenient dining options?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can set up online ordering for <a rel=\"noreferrer noopener\" href=\"https:\/\/www.constantcontact.com\/blog\/restaurant-website-design\/\" target=\"_blank\">restaurant websites<\/a> in one of two ways: by creating an order form directly on your site or by using a third-party app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to create online ordering for restaurant websites<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your website is on WordPress, one of the easiest ways to create online order forms is to use the <a rel=\"noreferrer noopener\" href=\"https:\/\/wpforms.com\/\" target=\"_blank\">WPForms plugin<\/a>. A free version is available, but upgrading to a paid version will give you access to a wide selection of form templates. You&rsquo;ll also need to upgrade to a paid version to collect customers&rsquo; credit card information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Install the WPForms plugin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To install the WPForms plugin and create your online order form:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Go to <strong>Plugins<\/strong> on the left navigation panel on your WordPress admin dashboard. Click the <strong>Add New<\/strong> button.<\/li><li>Search for <strong>WPForms<\/strong> and click the <strong>Install Now<\/strong> button on the <strong>Contact Form by WPForms<\/strong> plugin. Click <strong>Activate<\/strong>.<\/li><li>Go to WPForms on the left navigation panel and click <strong>Get WPForms Pro<\/strong> to upgrade to the paid version. Make sure you also have the <a href=\"https:\/\/wpforms.com\/addons\/form-templates-pack-addon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Form Templates Pack Addon<\/a> installed.<\/li><li>Search for the <strong>Takeout Order Form<\/strong> template. Click <strong>Use Template<\/strong> and create your form. Make sure to include all menu options and prices using the <strong>Multiple Items<\/strong> field. You should also include <a href=\"https:\/\/www.constantcontact.com\/blog\/restaurant-photography\/\" target=\"_blank\" rel=\"noreferrer noopener\">photos of each menu item<\/a> to help boost sales.<\/li><li>Add the <strong>Total<\/strong> field to the form so your customers can see the total price of their order.<\/li><li>Save your form.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/09\/img_614cd3fd747b2-600x406.png\" alt=\"\" class=\"wp-image-141408\" width=\"600\" height=\"406\"><figcaption> Including photos of your menu items on your online order form, like <a href=\"https:\/\/www.olivegarden.com\" target=\"_blank\" rel=\"noreferrer noopener\">Olive Garden<\/a> does here, can help boost sales.<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Set up email notifications<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once your form is created, you&rsquo;ll need to set up email notifications. While using Constant Contact is great for <a rel=\"noreferrer noopener\" href=\"https:\/\/www.constantcontact.com\/blog\/email-marketing-for-restaurants\/\" target=\"_blank\">sending email campaigns to your customers<\/a>, WPForms&rsquo; email alerts will send notifications to you and the customer when a new order comes through.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To set up your email notifications:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Open your form from the WordPress dashboard and go to <strong>Settings<\/strong>. Click the <strong>Notifications<\/strong> tab.<\/li><li>In the <strong>Send To<\/strong> field, add the email addresses for the staff members who should receive email notifications for new orders. Separate each email address with a comma.<\/li><li>Click <strong>Add New Notification<\/strong> to set up notifications for your customers.<\/li><li>Click <strong>Show Smart Tags<\/strong> and select <strong>Email<\/strong>. Doing this is essential so WPForms knows to send the notification to the customer&rsquo;s email address.<\/li><li>Change the email subject, from name, from email, and reply-to email sections.<\/li><li>In the <strong>Message<\/strong> box, enter the message you want your customers to see. This could be something like, &ldquo;Thank you for your order! We have received your order details and will be in touch shortly.&rdquo;<\/li><li>Click <strong>Save<\/strong>.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Create an on-screen confirmation message or thank-you page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The next step in creating online ordering for restaurants includes setting up an on-screen notification that the customer will see as soon as their order is placed. It tells the user that the order was successful and prevents them from accidentally submitting another order.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A confirmation page is also a good way to drive traffic to other pages on your site, which can potentially convert them into a new email subscriber or <a rel=\"noreferrer noopener\" href=\"https:\/\/www.constantcontact.com\/blog\/restaurants-loyalty-program\/\" target=\"_blank\">loyalty program member<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With WPForms, you have three on-screen confirmation options:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Message: an on-screen confirmation that appears on the same page where the customer submitted their order<\/li><li>Show Page: sends the customer to a separate thank-you page. You&rsquo;ll need to create a new page first if you want to use this option.<\/li><li>Go To URL: redirects the customer to a different website. This option is not recommended since you&rsquo;ll want to keep your customers on your own site.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&zwnj;<\/strong>To set up an on-screen confirmation or thank-you page:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Under <strong>Settings<\/strong>, click <strong>Confirmation<\/strong>.<\/li><li>Choose either <strong>Message<\/strong> or <strong>Show Page<\/strong>.<\/li><li>Add your confirmation message or the URL to your thank-you page.<\/li><li>Click <strong>Save<\/strong>.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Add your payment settings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now that your email notifications and on-screen notifications are set, you&rsquo;ll need to make sure you can accept payments online. With WPForms, you can accept payments via Stripe, PayPal, or Authorize.net.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To add your payment settings:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Under <strong>Settings<\/strong>, click <strong>Payments<\/strong>.<\/li><li>Go to <strong>Addons in WPForms<\/strong> and search for the <strong>Stripe Addon<\/strong>, <strong>PayPal Standard Addon<\/strong>, or <strong>Authorize.net Addon<\/strong>.<\/li><li>Follow the on-screen instructions to adjust your settings or authorize the connection between the service and your website.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Embed the order form on a new webpage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&rsquo;ve added your payment settings, you&rsquo;ll need to embed the form on a webpage. It&rsquo;s best to create a new page that only has the order form on it to prevent it from getting lost among any other content or images.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To embed your order form on a webpage:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create a new page titled <strong>Order Form<\/strong> or something similar.<\/li><li>Click the <strong>Add Form<\/strong> button if you use the classic WordPress editor or the <strong>plus sign<\/strong> to add a new content block if you use Gutenberg.<\/li><li>Choose your order form from the dropdown menu.<\/li><li>Click <strong>Publish<\/strong>.<\/li><li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Add the order form to your navigation menu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There&rsquo;s just one last step you need to take before your online order form is ready: adding it to your site&rsquo;s navigation menu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The order form should have its own spot in your navigation menu so customers can easily see online ordering options.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/09\/img_614cd402358eb-600x178.png\" alt=\"\" class=\"wp-image-141409\" width=\"600\" height=\"178\"><figcaption> Your online order form should have a prominent spot on your navigation menu. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.chipotle.com\/\" target=\"_blank\">Chipotle <\/a>places a link to its online order form in the first spot.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To add the order form to the navigation menu:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In the WordPress dashboard, go to <strong>Appearance &gt; Menus<\/strong>.<\/li><li>Select your order form page from the box on the left and click <strong>Add to Menu<\/strong>.<\/li><li>Drag the order form to the place where you want it on your navigation menu.<\/li><li>Click <strong>Save Menu<\/strong>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to create online ordering for restaurant websites using third-party apps<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&rsquo;re still confused about how to create online ordering for your restaurant website or don&rsquo;t have the bandwidth to do it yourself, you can use a third-party app. There are several apps available, but <a rel=\"noreferrer noopener\" href=\"https:\/\/www.doordash.com\/\" target=\"_blank\">DoorDash<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.grubhub.com\/lets-eat\" target=\"_blank\">Grubhub<\/a>, and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ubereats.com\/\" target=\"_blank\">Uber Eats<\/a> are some of the most popular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These third-party delivery services take away the headache of having to build online ordering forms yourself, but they&rsquo;ll take a commission from each order you receive. The commission varies by service, but it can range between 5% and 30%. Some apps also charge a startup fee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up online ordering for your restaurant through these third-party apps is simple. For most apps, do the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fill out an interest form on the app&rsquo;s website.<\/li><li>Provide your restaurant&rsquo;s contact information. Some apps will also ask you to provide your estimated weekly to-go orders.<\/li><li>Upload a PDF or image of your menu.<\/li><li>Select how you&rsquo;d like to receive order information &mdash; for example, via email or phone. Most apps will also provide you with a tablet that allows you to retrieve order information.<\/li><li>Add the bank account that you want to use to receive payments and include your tax information, if necessary.<\/li><li>Wait for the app to approve your restaurant, and then start accepting takeout or delivery orders.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you want an app that can handle online ordering without requiring you to pay a commission, you may want to consider a point of sale (POS) system such as <a href=\"https:\/\/revelsystems.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revel Systems<\/a> or <a href=\"https:\/\/pos.toasttab.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Toast<\/a>. You may have to pay upfront for the POS software, but the services don&rsquo;t keep any commissions from your online orders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Set up online ordering for your restaurant to boost sales and gain new customers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&rsquo;re a restaurant owner, learning how to create online ordering for your website is essential. Whether you want to add an order form to your WordPress website or have a third-party app handle the process for you, following the steps in this article can help you boost sales. Plus, it&rsquo;ll keep your customers happy by offering them more convenient dining options.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>If you don&rsquo;t think your restaurant should offer online ordering, think again. Food delivery revenue grew from $8.7 billion in 2015 to $26.5 billion in 2020, and it&rsquo;s projected to grow another 12% over the next five years. Still, many restaurant owners don&rsquo;t offer this service because they don&rsquo;t understand how to create online ordering [&hellip;]<\/p>\n","protected":false},"author":616,"featured_media":141411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1494],"tags":[],"content_type":[1462],"industry":[8517],"feature":[8636,8605],"article_type":[],"coauthors":[8721],"class_list":["post-141405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-biz-marketing","content_type-blog-article","industry-restaurants","feature-anniversary-birthday-emails","feature-email-list-management"],"acf":{"ctct_related_features":false,"article_thumbnail":{"ID":141413,"id":141413,"title":"Thumbnail How to Create Online Ordering for Restaurant","filename":"Thumbnail-How-to-Create-Online-Ordering-for-Restaurant.png","filesize":193349,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/10\/Thumbnail-How-to-Create-Online-Ordering-for-Restaurant.png","link":"https:\/\/www.constantcontact.com\/blog\/how-to-create-online-ordering-for-restaurant\/thumbnail-how-to-create-online-ordering-for-restaurant\/","alt":"","author":"616","description":"","caption":"","name":"thumbnail-how-to-create-online-ordering-for-restaurant","status":"inherit","uploaded_to":141405,"date":"2021-09-23 19:38:42","modified":"2021-09-23 19:38:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"show_last_modified_date":true,"show_trial_cta":false,"show_prefooter_cta":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Create Online Ordering for Restaurant Sites | Constant Contact<\/title>\n<meta name=\"description\" content=\"If your restaurant doesn\u2019t offer online ordering, you may be missing out on revenue. Learn how to create online ordering for your restaurant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constantcontact.com\/blog\/how-to-create-online-ordering-for-restaurant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create Online Ordering for Restaurant Sites\" \/>\n<meta property=\"og:description\" content=\"If your restaurant doesn\u2019t offer online ordering, you may be missing out on revenue. Learn how to create online ordering for your restaurant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constantcontact.com\/blog\/how-to-create-online-ordering-for-restaurant\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Contact\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/constantcontact\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-05T11:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T23:29:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/10\/Social-How-to-Create-Online-Ordering-for-Restaurant.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Dvorak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/10\/Social-How-to-Create-Online-Ordering-for-Restaurant.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@RiverCartie\" \/>\n<meta name=\"twitter:site\" content=\"@constantcontact\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-online-ordering-for-restaurant\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-online-ordering-for-restaurant\/\"},\"author\":{\"name\":\"River Cartie\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#\/schema\/person\/400d92db3da8bb6d7bc115a6c35c5d17\"},\"headline\":\"How To Create Online Ordering for Restaurant Sites\",\"datePublished\":\"2021-10-05T11:35:00+00:00\",\"dateModified\":\"2025-06-20T23:29:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-online-ordering-for-restaurant\/\"},\"wordCount\":1397,\"publisher\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-online-ordering-for-restaurant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/10\/Blog-header-How-to-Create-Online-Ordering-for-Restaurant.jpg\",\"articleSection\":[\"Small Business Marketing\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-online-ordering-for-restaurant\/\",\"url\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-online-ordering-for-restaurant\/\",\"name\":\"How To Create Online Ordering for Restaurant Sites | Constant Contact\",\"isPartOf\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-online-ordering-for-restaurant\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.constantcontact.com\/blog\/how-to-create-online-ordering-for-restaurant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/10\/Blog-header-How-to-Create-Online-Ordering-for-Restaurant.jpg\",\"datePublished\":\"2021-10-05T11:35:00+00:00\",\"dateModified\":\"2025-06-20T23:29:58+00:00\",\"description\":\"If your restaurant doesn\u2019t offer online ordering, you may be missing out on revenue. 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