{"id":142059,"date":"2025-12-22T11:38:10","date_gmt":"2025-12-22T16:38:10","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=142059"},"modified":"2026-04-02T20:00:22","modified_gmt":"2026-04-03T00:00:22","slug":"text-message-marketing-for-real-estate","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/text-message-marketing-for-real-estate\/","title":{"rendered":"SMS Marketing for Real Estate: What to Know and How to Use It"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p class=\"wp-block-paragraph\">Reaching potential buyers and creating genuine connections is what <a href=\"https:\/\/www.constantcontact.com\/industry-email-marketing\/real-estate\">real estate marketing<\/a> is all about. Ads, search engine optimization (SEO), and other <a href=\"https:\/\/www.constantcontact.com\/blog\/what-is-digital-marketing\/\">digital marketing<\/a> methods are great for building an online presence, but nothing compares to the speed of text message marketing for real estate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realtors can use real estate <a href=\"https:\/\/www.constantcontact.com\/blog\/text-message-marketing-for-small-business\/\">SMS marketing<\/a> to connect with buyers and sellers instantly. This makes it easier for small real estate businesses to respond quickly and stay top of mind.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Text Marketing Works for Real Estate Businesses | Constant Contact\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f2U9RvkBqNc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Check out this video from Constant Contact to learn more about text message marketing for real estate.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-sms-marketing-for-real-estate\">What is SMS marketing for real estate?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SMS marketing for real estate is the practice of using text messages to communicate with current and potential clients. Realtors can discuss listings, showings, and other key parts of the buying or selling process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of relying only on email or phone calls, you send short, timely texts directly to someone&rsquo;s mobile device, with their permission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realtors use SMS to share new listings, open house invitations, price changes, and showing confirmations, as well as quick check-ins and follow-ups after a tour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because texts are easy to see and respond to, realtor text message marketing helps agents stay connected with clients and prospects. They can share essential updates in real time and guide clients step by step &mdash; from the first inquiry to closing day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-sms-marketing-for-real-estate-agents-is-effective\">Why SMS marketing for real estate agents is effective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Text message marketing for real estate isn&rsquo;t just effective &mdash;&nbsp;it&rsquo;s ideal. To understand why, put yourself in the homebuyer&rsquo;s shoes. While you&rsquo;re looking for homes, what are you more likely to do: check your email or look at your texts?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A quick text reaches people right where they&rsquo;re paying attention, which helps agents stay visible when timing matters most. Here&rsquo;s why SMS marketing is so effective for real estate agents:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>They land where clients already are.<\/strong> Texts don&rsquo;t get buried in spam folders or crowded inboxes; they show up right on your client&rsquo;s phone, where they&rsquo;re already paying attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>People check their phones constantly.<\/strong> Americans check their phones an average of <a href=\"https:\/\/www.asurion.com\/press-releases\/americans-check-their-phones-96-times-a-day\/\">96 times a day<\/a>, giving you that many opportunities to show up on their lock screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It delivers instantly. <\/strong>Texts reach buyers and sellers right away, which is especially helpful when you&rsquo;re working with time-sensitive updates like new listings or price changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>People actually read them.<\/strong> Text messages rarely go unnoticed, so your updates, reminders, and follow-ups are far more likely to be seen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Responses come quickly.<\/strong> Most texts are opened and responded to within minutes, helping realtors spark conversations and maintain momentum with active leads.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"506\" src=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/06\/Real-estate-price-drop.png\" alt=\"a real estate marketing text message alerting a client to a price drop\" class=\"wp-image-148606\" srcset=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/06\/Real-estate-price-drop.png 317w, https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2022\/06\/Real-estate-price-drop.png?resize=188,300 188w\" sizes=\"auto, (max-width: 317px) 100vw, 317px\" \/><figcaption class=\"wp-element-caption\">Text message marketing for real estate reaches buyers where they&rsquo;re already paying close attention: their phones.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-sms-text-marketing-for-real-estate\">Benefits of SMS text marketing for real estate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Real estate pros need marketing that gets results without taking hours out of their day. Text marketing gives you a fast, affordable way to stay connected and keep clients engaged.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of the main benefits of SMS marketing for realtors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalized communication.<\/strong> Your leads feel like they should respond to a text, while an email or ad is mainly for reading and leading you to a <a href=\"https:\/\/www.constantcontact.com\/blog\/real-estate-landing-pages\/\">real estate landing page<\/a>.<\/li>\n\n\n\n<li><strong>Speeds up <\/strong><a href=\"https:\/\/www.constantcontact.com\/blog\/real-estate-lead-conversion\/\"><strong>lead generation and conversion<\/strong><\/a><strong>.<\/strong> Text messaging puts you in front of your leads first. This way, the moment a house hits the market, a potential buyer can receive details on it.<\/li>\n\n\n\n<li><strong>Real estate text messaging is affordable. <\/strong>Texting your leads directly means no mysterious fees and no guessing which keyword will get attention.<\/li>\n\n\n\n<li><strong>Provides value faster.<\/strong> Your lead can receive all of the information they want about a listing they drove past simply by texting a code.<\/li>\n\n\n\n<li><strong>Improves follow-up consistency. <\/strong>Automated texts help you stay in touch with every lead, even when you&rsquo;re busy with showings.<\/li>\n\n\n\n<li><strong>It supports your other marketing channels.<\/strong> SMS works alongside your email, customer relationship management (CRM) tasks, and automations to keep clients engaged across the board. Learn more in our <a href=\"https:\/\/www.constantcontact.com\/blog\/digital-marketing-for-real-estate-agents\/\">digital marketing for real estate<\/a> guide.<\/li>\n\n\n\n<li><strong>It boosts overall engagement<\/strong>. High visibility means your updates and follow-ups are more likely to be noticed and acted on, helping leads move forward faster.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These advantages become clearer when you compare SMS to email marketing for realtors. If you&rsquo;ve ever used <a href=\"https:\/\/www.constantcontact.com\/blog\/real-estate-marketing-plan\/\">email marketing for real estate<\/a>, you know it&rsquo;s a reasonably affordable way to get to their inboxes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since people usually check their email several times daily, it&rsquo;s pretty convenient. The only possible challenge is that you&rsquo;re arriving in an already full inbox, leaving you to compete with dozens or even hundreds of other emails about everything under the sun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When was the last time you received a <a href=\"https:\/\/www.constantcontact.com\/blog\/real-estate-email-marketing\/\">real estate marketing email<\/a> and replied? It&rsquo;s typically a one-sided communication method.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-sms-marketing-effectively-in-real-estate\">How to use SMS marketing effectively in real estate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, you can now reach leads faster than ever with real estate text messaging. But, what should you text them? You can&rsquo;t exactly shoot a &ldquo;What&rsquo;s up?&rdquo; message and expect results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&rsquo;s how realtors can use SMS marketing to reach and engage their clients and prospects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-warm-up-those-cold-leads\">Warm up those cold leads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reach out to those leads that seemed excited to buy at first but have since cooled off. Are they still interested in purchasing? Re-engaging them via text could be the game-changing factor that turns a &ldquo;maybe&rdquo; into a &ldquo;yes.&rdquo;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-give-buyers-a-simple-way-to-get-listing-details\">Give buyers a simple way to get listing details<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can&rsquo;t always be standing in front of a listing waiting for someone to see it and come chat. A text code &mdash; a simple keyword buyers can text to your number or shortcode &mdash; lets people viewing your listing reach out to you virtually at any time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once they text in, you can automatically send key details. This can include pricing, number of bedrooms and bathrooms, open house times, and a link to additional photos or a virtual tour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, you can follow up with more tailored recommendations, knowing they&rsquo;ve already raised their hand and shown interest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-share-a-hot-new-listing\">Share a hot new listing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can&rsquo;t call every one of your leads the moment you see a beautiful opportunity they&rsquo;d love, but you can text it to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If they&rsquo;re actively looking, make sure you add them to a list that gets semi-frequent updates about offers on the market that they might consider.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-invite-leads-to-an-open-house\">Invite leads to an open house<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email and <a href=\"https:\/\/www.constantcontact.com\/blog\/social-media-marketing-for-real-estate\/\">social media real estate invitations<\/a> are one thing. But, getting text updates and same-day reminders on upcoming open houses can increase turnout at your next property event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your leads will get a chance to see a new home, and you&rsquo;ll be able to interact with them in person. From there, you can follow up on the text interactions they&rsquo;ve had with your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-send-clients-quick-updates\">Send clients quick updates<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Real estate moves fast, and your clients don&rsquo;t want to feel like they&rsquo;re the last to know. Use quick SMS updates to share significant changes, like a new price, an updated offer status, or fresh details about a property they&rsquo;ve flagged as a favorite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These short, timely check-ins show you&rsquo;re on top of things. You build trust over time and help clients make confident decisions in a competitive market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-confirm-and-remind-clients-about-showings\">Confirm and remind clients about showings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Text message confirmations and reminders make it easier for clients to stay organized and show up prepared. A quick reminder with the address, time, and any parking or access details can reduce missed appointments and last-minute confusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These texts also give clients a simple way to ask questions or let you know if their plans change, supporting smoother, less stressful communication for both sides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are just a few ways to start a conversation via text message. Still, any conversations you&rsquo;ve been having on the phone with potential clients are also possible via text message marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-start-using-sms-marketing-for-real-estate\">How to start using SMS marketing for real estate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Getting excited about the potential of using SMS marketing for real estate? Enough about the benefits already &mdash; let&rsquo;s look at how to start using it for your real estate business. Here are some things you&rsquo;ll want to consider as you&rsquo;re getting started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-it-easy-for-buyers-to-request-listing-info-by-text\">Make it easy for buyers to request listing info by text<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When interested leads find an online listing or a sign in a front yard, they&rsquo;ll see a short code you&rsquo;ve created for that listing. A shortcode is a 5- to 6-digit number that the user texts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&rsquo;ll message this number with a provided keyword, such as the street the listing is on, the house number, or anything else that&rsquo;s memorable and relevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In return, they&rsquo;ll get whatever automatic response you&rsquo;ve created for it. This can range from asking the user what they want to know to immediately offering the information for the listing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-get-informed-on-the-rules-of-sms-nbsp\">Get informed on the &ldquo;rules&rdquo; of SMS&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not all texts are created equal. Understand the line between helpful marketing that increases the value of your service to your potential buyer and, well, harassment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&rsquo;s pretty straightforward: just don&rsquo;t send anything you wouldn&rsquo;t want to receive. But if you want some specific parameters to follow, here are a few:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Like email, text messaging is permission-based.<\/strong> Create shortcodes that lead your target audience to text you to opt in and receive something. You can also text any mobile numbers you&rsquo;ve previously collected (with permission).<\/li>\n\n\n\n<li><strong>Choose your words carefully. <\/strong>Limit your texts to 160 characters or fewer to fit within a text message.<\/li>\n\n\n\n<li><strong>Find a balance.<\/strong> Sending too many text messages is just as bad as &mdash; if not worse than &mdash; sending too few.<\/li>\n\n\n\n<li><strong>Consider your timing.<\/strong> Although you could technically send an email at 2 a.m., texting someone in the middle of the night is inappropriate and can turn leads off.<\/li>\n\n\n\n<li><strong>Make opting out easy.<\/strong> Include a simple option like &ldquo;Reply STOP to unsubscribe,&rdquo; so clients always feel in control of what they receive.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-segment-your-audience\">Segment your audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentation is essential. It helps your text messages feel more relevant and valuable to every contact. Instead of sending the same update to everyone, you group people with similar needs. Hence, each message speaks to where they are in their home-buying journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you might segment by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Buyers versus sellers:<\/strong> Different needs, different updates. Buyers may want new listings and open house reminders, while sellers need staging tips and pricing updates.<\/li>\n\n\n\n<li><strong>Location:<\/strong> City, neighborhood, region, or other geographic filters. This helps you send hyper-relevant listings, events, and local market updates.<\/li>\n\n\n\n<li><strong>Past clients versus prospects:<\/strong> Past clients may appreciate check-ins and referral requests, while prospects need more education and nurturing.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Thoughtful segmentation helps you send the right message at the right time, rather than flooding everyone with texts that apply only to a few.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-balance-bulk-messaging-and-p2p\">Balance bulk messaging and P2P<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To make text message marketing feel personal, balance sending mass broadcasts (e.g., about an upcoming open house) with personal peer-to-peer (P2P) messages that answer questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This way, your leads know there&rsquo;s a real person behind the marketing they can count on and trust with their search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recycle-the-media-you-already-have-on-hand\">Recycle the media you already have on hand<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You don&rsquo;t have to create a ton of new content to start using text message marketing for real estate. Chances are you&rsquo;re already working with copy for listings, photos, and videos to showcase the property.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can recycle all of this via text. Get creative by recycling the <a href=\"https:\/\/www.constantcontact.com\/blog\/real-estate-content-ideas\/\">real estate content<\/a> you use for other marketing methods and applying it to those channels.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just keep SMS character limits in mind so your messages stay short, clear, and don&rsquo;t get split into multiple texts. Our <a href=\"https:\/\/www.constantcontact.com\/blog\/sms-text-message-marketing-best-practices\/\">text message marketing best practices<\/a> guide walks through ideal lengths in more detail. Get creative by adapting the real estate content you already use in other marketing channels into focused, scannable texts that are easy for buyers to read and act on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-review-your-performance\">Review your performance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you start texting, take time to check how your messages are performing. Look at basic engagement signals, such as response rates, which message types get the most replies, and which days or times people tend to interact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use these insights to adjust your approach, so future messages feel more relevant and practical. Minor tweaks to timing, message length, or content type can make a big difference over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By regularly reviewing your performance, you&rsquo;ll learn what your audience responds to. You&rsquo;ll be able to send better messages and build stronger, ongoing conversations with your leads and clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-find-the-right-sms-marketing-service-for-your-real-estate-business\">Find the right SMS marketing service for your real estate business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reaching real estate leads with effective, quick marketing methods is easier than ever when you follow <a href=\"https:\/\/www.constantcontact.com\/blog\/sms-text-message-marketing-best-practices\/\">text message marketing best practices<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With text messaging, you can recycle marketing content from other channels and engage your leads more personally.  And you don&rsquo;t need an elaborate strategy to get started with SMS marketing. Just start with the basics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign up for a <a href=\"https:\/\/www.constantcontact.com\/blog\/best-sms-marketing-platform\/\">text message marketing service<\/a> that meets the criteria you&rsquo;ve learned about here, such as allowing bulk messages, P2P messages, and media messages.<\/li>\n\n\n\n<li>Set up a few automations that include a link to your website, Google Maps, and your contact information.<\/li>\n\n\n\n<li>Over time, build a list of leads who are ready for you to help them through the process of buying a home.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to try <a href=\"https:\/\/www.constantcontact.com\/features\/sms\">SMS marketing software<\/a> for your real estate business? <a href=\"https:\/\/www.constantcontact.com\/smb\/signup3?ic=blog\">Sign up for a free trial<\/a> of Constant Contact to see how it works in real time.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Reaching potential buyers and creating genuine connections is what real estate marketing is all about. Ads, search engine optimization (SEO), and other digital marketing methods are great for building an online presence, but nothing compares to the speed of text message marketing for real estate. Realtors can use real estate SMS marketing to connect with [&hellip;]<\/p>\n","protected":false},"author":616,"featured_media":142065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9009],"tags":[8858,9221,8774,8968],"content_type":[1462],"industry":[8514],"feature":[9825],"article_type":[],"coauthors":[8737],"class_list":["post-142059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-marketing","tag-real-estate","tag-real-estate-marketing","tag-sms","tag-text-message-marketing","content_type-blog-article","industry-real-estate","feature-sms-marketing"],"acf":{"ctct_related_features":false,"article_thumbnail":{"ID":142067,"id":142067,"title":"Thumbnail Text Message Marketing for Real Estate","filename":"Thumbnail-Text-Message-Marketing-for-Real-Estate.png","filesize":170450,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/11\/Thumbnail-Text-Message-Marketing-for-Real-Estate.png","link":"https:\/\/www.constantcontact.com\/blog\/text-message-marketing-for-real-estate\/thumbnail-text-message-marketing-for-real-estate\/","alt":"","author":"616","description":"","caption":"","name":"thumbnail-text-message-marketing-for-real-estate","status":"inherit","uploaded_to":142059,"date":"2021-10-19 12:26:49","modified":"2021-10-19 12:26:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"show_last_modified_date":true,"show_trial_cta":false,"show_prefooter_cta":false,"homepage_featured":false,"show_table_of_contents":true,"show_featured_image":false,"region":false,"explore_post_button_text":"Explore this article with AI","explore_post_link":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SMS Marketing for Real Estate: Tips &amp; 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