direct email marketing<\/a>, or social media.<\/p>\n\n\n\nUse this persona to know where to find your target audience, too. You can use what you’ve created to determine what your future customers are looking for and why they would want to choose your business. And perhaps most importantly, you’ll be able to best understand what you can do to help them.<\/p>\n\n\n\n
Start with one, then expand if needed<\/h2>\n\n\n\n
Some businesses have a number of niche products or services that require totally different marketing campaigns. If this is the case for your business, it’s OK to go through the process more than once to create more than one customer avatar. Don’t let a complex business plan stop you from beginning this important work.<\/p>\n\n\n\n
To start, block out time. For many leaders who are already stretched thin, this can be the hardest part! Plan for anywhere from two hours to the entire afternoon for the meeting. If you feel rushed, you’ll be more likely to stay superficial in the brainstorming process.<\/p>\n\n\n\n
Remember, the magic is in the details, which you can then use to create a finely pointed target for all your marketing efforts.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
The small business owners I work with frequently make an all-too-common mistake when it comes to marketing — something that they can avoid with the simple exercise of brainstorming a customer avatar. I’ll ask them to describe the customers they envision for their business, and they’ll answer enthusiastically, “Everybody!” Sure, we all want every single […]<\/p>\n","protected":false},"author":616,"featured_media":142895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1494],"tags":[],"content_type":[1462],"industry":[8498],"feature":[8523,8646,8618],"article_type":[],"coauthors":[8671],"class_list":["post-142888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-biz-marketing","content_type-blog-article","industry-industry-general","feature-email-marketing","feature-marketing-advisor-program","feature-social-media-marketing-tools"],"acf":{"ctct_related_features":false,"article_thumbnail":{"ID":142896,"id":142896,"title":"Thumbnail How to Create a Customer Avatar","filename":"Thumbnail-How-to-Create-a-Customer-Avatar.png","filesize":181134,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2021\/12\/Thumbnail-How-to-Create-a-Customer-Avatar.png","link":"https:\/\/www.constantcontact.com\/blog\/customer-avatar\/thumbnail-how-to-create-a-customer-avatar\/","alt":"","author":"616","description":"","caption":"","name":"thumbnail-how-to-create-a-customer-avatar","status":"inherit","uploaded_to":142888,"date":"2021-12-09 16:50:13","modified":"2021-12-09 16:50:13","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"show_last_modified_date":true,"show_trial_cta":false,"show_prefooter_cta":true},"yoast_head":"\n
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