{"id":14472,"date":"2013-02-28T09:31:14","date_gmt":"2013-02-28T14:31:14","guid":{"rendered":"http:\/\/www.constantcontact.com\/blog\/?p=14472"},"modified":"2024-06-03T08:12:18","modified_gmt":"2024-06-03T12:12:18","slug":"why-people-unsubscribe","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/why-people-unsubscribe\/","title":{"rendered":"Do You Know Why People Are Unsubscribing From Your Emails?"},"content":{"rendered":"\n

Let’s be honest, no one enjoys having people unsubscribe from their email contact list<\/a>.<\/p>\n\n\n\n

With all the work you put into growing your list and the time you spend designing, creating, and sending emails—it’s never fun when someone decides to say thanks but no thanks.<\/i><\/p>\n\n\n\n

But while losing contacts is something we all dread, it’s also a reality we all must accept.<\/p>\n\n\n\n

Whether you’re an email marketing<\/a> expert, with years of experience and thousands of contacts on your list or a business owner who’s just getting started—you’re going to have people who decide to unsubscribe from your list.<\/p>\n\n\n\n

And while you certainly cannot (and should not) expect people to stay on your list forever, you can certainly learn a lot when they decide to walk away.<\/p>\n\n\n\n

It’s not goodbye, it’s just see you later<\/h2>\n\n\n\n

Having someone unsubscribe from your emails is not the end of the world. And in most cases, it’s not the end of your relationship with that customer or client either.<\/p>\n\n\n\n

Customer relationships don’t begin and end with an email signup or unsubscribe. For your customers, signing up for your email list<\/a> is an added bonus of being a loyal customer. Their reasons for signing up will be different based on their particular needs and interests<\/a> but overall, joining your list is about making life easier for them.<\/p>\n\n\n\n

Just because they opt-out doesn’t necessarily mean they’re done being a customer.<\/p>\n\n\n\n

So why are <\/i>people choosing to opt-out from your list?<\/h2>\n\n\n\n

We asked 1,400 consumers that very question. Here’s what they had to say:<\/p>\n\n\n\n