{"id":145555,"date":"2022-01-13T08:55:00","date_gmt":"2022-01-13T13:55:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=145555"},"modified":"2023-11-14T08:55:11","modified_gmt":"2023-11-14T13:55:11","slug":"restaurant-newsletter","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/restaurant-newsletter\/","title":{"rendered":"8 Parts of a Great Restaurant Newsletter (+ Free Scripts)"},"content":{"rendered":"\n

People in the food industry know the value of a well-crafted email. Announcements and invitations get customers excited, whetting their appetites for the food you serve. With an average return of $36<\/a> for every dollar spent, email marketing is your most profitable channel — nothing else comes close. But to maximize its potential, you need a restaurant newsletter.<\/p>\n\n\n\n

Your subscribers want to know what’s happening. Here’s how to share your restaurant’s latest news most effectively.<\/p>\n\n\n\n

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Get the tools and guidance you need to find new customers and keep your regulars coming back for more.<\/strong><\/p>\n\n\n\n

Start a Free Trial of Constant Contact for Restaurants<\/strong><\/a><\/div>\n\n\n\n

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Essential restaurant newsletter components<\/strong><\/h2>\n\n\n\n

There are eight things your newsletter needs to keep your customers engaged and hungry for more. These essentials help you to create a dynamic newsletter that subscribers will be happy to see in their inbox.<\/p>\n\n\n\n

1. Strong subject line<\/strong><\/h3>\n\n\n\n

Fun and compelling subject lines<\/a> are the key to getting your recipients to open up your emails. A subject line is the first thing people see, so tell them what they can expect. <\/p>\n\n\n\n

You’ll want to avoid overt promotional language such as “Buy now.” Instead, advertise the value of your content. Tease your main article, remind subscribers of a deadline, or open up a dialogue. Try something like one of the following:<\/p>\n\n\n\n