{"id":146209,"date":"2022-02-01T07:05:00","date_gmt":"2022-02-01T12:05:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=146209"},"modified":"2025-12-11T11:33:44","modified_gmt":"2025-12-11T16:33:44","slug":"influencer-marketing-for-nonprofits","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/influencer-marketing-for-nonprofits\/","title":{"rendered":"Influencer Marketing for Nonprofits: The Beginner\u2019s Guide"},"content":{"rendered":"\n

Influencer marketing for nonprofits — it’s an old strategy given a new name. Major nonprofits and major celebrities have paired up to do good for as long as the two have existed. But social media has transformed the landscape of influencer marketing<\/a>. It’s created a huge web of niches and spheres of influence.<\/p>\n\n\n\n

When you find the right voices and the right platform, you can extend the reach of any nonprofit and access a new audience that’s already primed to care about your mission.<\/p>\n\n\n\n

In fact, that audience pays more attention to the recommendations of their favorite influencers than to those of megastars, and this trend is only growing.<\/p>\n\n\n\n

There are powerful people eager to advocate for your brand and cause. You just need to find them, connect, and partner up to realize your most ambitious goals. <\/p>\n\n\n\n

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Related Article: The Complete Guide to Nonprofit Email Marketing<\/a><\/div>\n<\/div>\n\n\n\n

Don’t miss out on one of the most exciting digital marketing trends for 2022<\/a>. The internet is full of talented, influential people who share your values and want to work with you to make a difference.<\/p>\n\n\n\n

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What are the benefits of influencer marketing for nonprofits?<\/h2>\n\n\n\n

When thinking about influencer marketing, it’s easy to go straight to the obvious industries — the fashion and beauty empires created through platforms such as Instagram and TikTok. But the pandemic changed the world and drove it online, leading to a boom in influencers<\/a> and a more socially conscious audience.<\/p>\n\n\n\n

Here are some of the things that tapping into that talent pool can do for you:<\/p>\n\n\n\n

Increase brand and cause awareness <\/h3>\n\n\n\n

Getting influencers to vocally support your organization gives you instant access to a new pool of potential followers, donors, and volunteers. It’s a great way to increase awareness about your nonprofit. <\/p>\n\n\n\n

Moreover, it isn’t just your brand that tastemakers and advocates serve — it’s your cause. Whether it’s global climate change or a local initiative, the exposure of the problem or opportunity helps your overarching mission.<\/p>\n\n\n\n

Reach the right audience<\/h3>\n\n\n\n

Social media may have given you a megaphone, but it also distributed them to everyone you know. It’s a challenge to reach the right ears amid all that noise.<\/p>\n\n\n\n

Even paid media faces new obstacles. Growing privacy concerns have made it harder to target ads, and widespread ad-blindness means that people often ignore the appeals that do come in. And while email marketing<\/a> and content strategies continue to pay off, both of these depend on an initially inbound audience.<\/p>\n\n\n\n

Influencers allow you to access people who are already listening. They share many of your values and goals, making them the perfect candidates to contribute to your nonprofit.<\/p>\n\n\n\n

Enhance credibility<\/h3>\n\n\n\n

When they speak on your behalf, these new spokespeople can appeal to previously established trust and ongoing relationships with their followers. It takes time to develop social proof<\/a> in favor of your brand, which is the number of endorsements that persuade new people to give your nonprofit a look.<\/p>\n\n\n\n

Influencers shortcut this process. Instead of relying on the number of positive mentions, you can substitute quality. Get the endorsement of someone people already trust, and you can persuade them that you’re trustworthy, too.<\/p>\n\n\n\n

Create more and better content<\/h3>\n\n\n\n

Take it from someone who does it for a living — creating content takes time and mental energy. Even a short tweet takes effort and planning. <\/p>\n\n\n\n

Why not share that labor with people who love to do it and are good at it? Influencer marketing for nonprofits can increase your content library and free up more time to focus on the aspects of your job for which you’re best suited and that you find most rewarding.<\/p>\n\n\n\n

Different types and levels of influencers<\/h2>\n\n\n\n

With so many different niches and platforms, there are many kinds of influencers out there. Different people will lend themselves to different causes and strategies, so it’s important to find a fit for your brand.<\/p>\n\n\n\n

Influencer niches<\/h3>\n\n\n\n

In addition to charity influencers — people who build their followings around nonprofit work or a specific cause — you should look for individuals with values and communities that resonate with your organization.<\/p>\n\n\n\n

\"example
Mega-influencer and vlogger Fleur De Force<\/a> organized a charity auction on behalf of Duty to Care in 2020, advertising the fundraiser to her more than 750,000 Instagram followers and more than 1.35 million YouTube subscribers. <\/figcaption><\/figure>\n\n\n\n

Unless they’re celebrities, most develop their base within a specific niche. Popular types of influencers<\/a> include:<\/p>\n\n\n\n