{"id":154606,"date":"2023-06-07T08:07:44","date_gmt":"2023-06-07T12:07:44","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=154606"},"modified":"2025-11-17T16:15:04","modified_gmt":"2025-11-17T21:15:04","slug":"landing-page-metrics","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/landing-page-metrics\/","title":{"rendered":"How to Measure Landing Page Success"},"content":{"rendered":"\n

Landing pages<\/a> are a critical element of marketing automation, but do you know how to measure landing page success? Landing pages give you the chance to control the message your prospects receive when they click through on an email, social media post, or another conversion point. However, if your landing pages aren’t built to maximize ongoing conversions, then you’ll start to see performance dip across all of your marketing efforts.<\/p>\n\n\n\n

Make the most of your content marketing strategy by understanding how to measure landing page performance. The following are the metrics you should be looking at:<\/p>\n\n\n\n

1. Page Views<\/h2>\n\n\n\n

The most obvious thing when you consider how to measure landing page success is your number of page views. If people aren’t looking at your page, it isn’t going to help your marketing. When looking at your traffic, be sure to measure your total page views as well as your new page views, sometimes called unique visitors. Understanding the number of page views will give you a sense of which of your visitors are new traffic, as opposed to those who have returned to the landing page after visiting previously.<\/p>\n\n\n\n

2. Bounce Rate<\/h2>\n\n\n\n

A bounce rate indicates the number of viewers who visit your page and leave without taking another action on the page. A high bounce rate might indicate that you need to consider your landing page user experience.<\/p>\n\n\n\n