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<\/div>\n\n\n\n

It doesn’<\/span>t have to be <\/span>long. A gym might offer a free class in exchange for a signup<\/span>. That form submission triggers a welcome email with details on how to book<\/span>.<\/span><\/p>\n\n\n\n

You can add polls or offers to extend the series<\/span>. A little click segmentation<\/a> in later emails can route subscribers into workflows based on what they tap<\/span>.<\/p>\n\n\n\n

Once your welcome flow runs smoothly, an onboarding series can build on that first impression.<\/span><\/p>\n\n\n\n

2. Onboarding series<\/h3>\n\n\n\n
An onboarding series is<\/span> your automated tour guide<\/span>. It<\/span> kicks off the moment someone joins and shows them<\/span> what to do next.<\/p>\n\n\n\n
You can use it in two<\/span> ways:<\/p>\n\n\n\n
\n
For a new subscriber<\/strong>:<\/span> Introduce your brand, share your best<\/span> content, and set expectations for future emails<\/span>.<\/li>\n\n\n\n
For a new customer<\/strong>:<\/span> Share setup tips, then<\/span> ask for feedback or a review about <\/span>a week later.<\/li>\n<\/ul>\n\n\n\n
Either way, the goal is the same: to prove they made a good<\/span> choice by connecting with you<\/span>.<\/p>\n\n\n\n
If a contact needs more time before buying, lead nurturing is the natural next step.<\/span><\/p>\n\n\n\n
3. Lead nurturing<\/h3>\n\n\n\n
What about<\/span> people who are interested but not ready to buy<\/span>? A lead nurturing series keeps them warm<\/span>.<\/p>\n\n\n\n
This automated campaign builds trust over several emails<\/span>. You<\/span> share success stories, answer common questions, and highlight what makes your product worth it<\/span>.<\/p>\n\n\n\n
A nonprofit might send new subscribers a short series about its impact before ever<\/span> asking for a donation. By the time the ask comes, it feels natural.<\/span><\/p>\n\n\n\n
You can also turn content you already have into an automated series, which is the next idea.<\/span><\/p>\n\n\n\n
4. Topical content series<\/span><\/h3>\n\n\n\n
You don’t always need<\/span> new content for your automated emails<\/a>. If you’ve written blogs <\/span>or social posts, you already have plenty to work with<\/span>.<\/p>\n\n\n\n
A topical series turns your best posts or videos into an automated crash course. A fitness coach could build a “5-day foundation” series<\/span> for new subscribers.<\/span><\/p>\n\n\n\n
With your acquisition automations in place, the next opportunity is converting interested subscribers into customers.<\/span><\/p>\n\n\n\n
Convert customers<\/h2>\n\n\n\n
Once someone is on your list, these automations turn interest into a first sale.<\/span><\/p>\n\n\n\n
5. Cross-selling or upselling<\/h3>\n\n\n\n
Don’t assume the first sale is the last<\/span>. A little automation can raise<\/span> the value of every customer:<\/span><\/p>\n\n\n\n
\n
Upselling<\/strong> nudges a customer toward a<\/span> premium version of what they already bought<\/span>.<\/span><\/li>\n\n\n\n
Cross-selling<\/strong> offers<\/span> a complementary product. A camera shop could follow a sale with an email for matching<\/span> bags and lenses.<\/li>\n<\/ul>\n\n\n\n
The key is to be helpful, not pushy. Use<\/span> what you know about past purchases to suggest something genuinely useful<\/span>.<\/p>\n\n\n\n
Another high-impact conversion automation is the abandoned cart reminder.<\/span><\/p>\n\n\n\n
6. Abandoned carts<\/h3>\n\n\n\n
An abandoned cart email<\/span> is one of the most reliable ways to win back a sale<\/span>, especially for an online store.<\/p>\n\n\n\n
Someone<\/span> liked your products enough to add them to the cart, but didn’t check out<\/span>. An abandoned cart email gives them a gentle, timely nudge to come back<\/span>.<\/p>\n\n\n\n
Follow a few <\/span>abandoned cart best practices<\/a>to get the timing and offer right<\/span>.<\/p>\n\n\n\n
For shoppers who never even got to the point of adding to cart, browse abandonment can help.<\/span><\/p>\n\n\n\n
7. Browse abandonment<\/h3>\n\n\n\n
What about<\/span> people who look around but never<\/span> add anything to their cart? A browse abandonment automation<\/span> can still bring them back<\/span>.<\/p>\n\n\n\n
These visitors are interested<\/span>, but something is holding them back. Automation gives you a gentle way to answer it:<\/span><\/p>\n\n\n\n
\n
Educate them.<\/strong> If someone lingered on your “beginner guitar” guide, send a helpful follow-up like “5 signs you’re ready to upgrade<\/span>.“<\/span><\/li>\n\n\n\n
Handle<\/strong><\/span> objections.<\/strong> If price is the sticking point on a premium item, share a customer review that speaks to its value<\/span>.<\/li>\n<\/ul>\n\n\n\n
After conversion, the next priority is keeping customers engaged and coming back.<\/span><\/p>\n\n\n\n
Retain and grow customers<\/h2>\n\n\n\n
After the sale, these automations keep customers engaged and coming back.<\/span><\/p>\n\n\n\n
8. Win-back or re-engagement campaigns<\/h3>\n\n\n\n
What about<\/span> subscribers who have gone quiet? A win-back campaign is your automated nudge<\/span> to wake them up.<\/p>\n\n\n\n
It<\/span> triggers when someone hasn’t opened your emails in a while. You might send a<\/span> “we miss you” discount, or simply ask whether they still want to hear from you<\/span>.<\/p>\n\n\n\n
That last option quietly cleans your list, so you’re only emailing people who still care<\/span>. Next, reward the customers who stick around.<\/span><\/p>\n\n\n\n
<\/div>\n\n\n\n
9. VIP\/customer rewards\/loyalty program<\/h3>\n\n\n\n
Everyone likes<\/span> to feel like a VIP. An automated loyalty program makes<\/span> your best customers feel special and keeps<\/span> them coming back.<\/p>\n\n\n\n
You can send<\/span> automated emails that celebrate milestones, share a points balance, or drop a surprise perk. Each one runs on autopilot once you set it up<\/span>.<\/p>\n\n\n\n
<\/div>\n\n\n\n
Some businesses run on renewals rather than points, which is the next idea<\/span>.<\/span><\/p>\n\n\n\n
10. Renewals, annual sales events, etc.<\/h3>\n\n\n\n
If your business runs on subscriptions or <\/span>a big annual sale, don’t let those dates slip by<\/span>.<\/p>\n\n\n\n
Automation handles the reminders for you<\/span>. You can schedule a series that goes out before a subscription expires, so customers renew instead of lapsing<\/span>.<\/p>\n\n\n\n
That kind of timely reminder<\/span> keeps customers from churning and locks in recurring revenue<\/span>.<\/p>\n\n\n\n
<\/div>\n\n\n\n
Advocate<\/span><\/h2>\n\n\n\n
Your happiest customers can bring you more customers<\/span>. These automations make asking easy.<\/span><\/p>\n\n\n\n
11. Surveys and reviews<\/h3>\n\n\n\n
Want to know what customers really<\/span>think? Ask them. An automated feedback request is one of the easiest ways to find out<\/span>.<\/p>\n\n\n\n
Set it to send about a week after purchase, inviting a quick review or survey. It shows customers you care<\/span>, and it gives you honest feedback to act on<\/span>.<\/p>\n\n\n\n
12. Birthday or anniversary emails<\/h3>\n\n\n\n
Everyone likes<\/span> to be celebrated. An automated birthday email is a simple way to make<\/span> customers feel special.<\/p>\n\n\n\n
Set<\/span> up a campaign that emails<\/span> each subscriber on their birthday, often with a small<\/span> gift like a discount. You just need to collect birthdays on your sign-up form<\/span>.<\/p>\n\n\n\n
It’s a small touch<\/span> that shows you see customers as people<\/em>, not numbers.<\/span><\/p>\n\n\n\n
<\/div>\n\n\n\n
13. Referral asks<\/h3>\n\n\n\n
Your happiest customers are your best marketers. But you <\/span>have to ask them, and timing is everything<\/span>.<\/p>\n\n\n\n
Watch for signals that show a customer loves<\/span> you. A glowing five-star review or a third purchase is the perfect moment to ask<\/span>.<\/p>\n\n\n\n
Automation makes it easy with a simple rule<\/span>:<\/p>\n\n\n\n
\n
After<\/span> a positive review:<\/strong>Wait a day, then email the customer<\/span> asking them to refer a friend.<\/li>\n\n\n\n
After a<\/span> third purchase:<\/strong>Wait a week, then invite the customer to<\/span> your referral program.<\/li>\n<\/ul>\n\n\n\n
It’s a simple<\/span> way to turn your biggest fans into your best<\/span> engine for growth.<\/p>\n\n\n\n
How automation can fit into your marketing strategy<\/h2>\n\n\n\n
Ready to put automation to work? Start<\/span> with a clear plan instead of trying to do everything at once.<\/span><\/p>\n\n\n\n
A good plan starts with a few questions. Answer these before you build anything<\/span>:<\/p>\n\n\n\n
\n
Define<\/span> your marketing goals.<\/li>\n\n\n\n
Know<\/span> who your target audience is.<\/li>\n\n\n\n
Decide<\/span> what your audience needs at this stage of the<\/span> relationship.<\/li>\n\n\n\n
Set<\/span> your message frequency.<\/li>\n\n\n\n
Be clear on the action you want people<\/span> to take.<\/li>\n<\/ol>\n\n\n\n
Not sure where to begin? Don’t build a<\/span> complex machine on day one. Start with<\/span> a simple welcome series<\/span> or a follow-up email for new customers.<\/span><\/p>\n\n\n\n
Once the basics are running, you can get smarter<\/span> with your automations.<\/p>\n\n\n\n
You can<\/span> send people different messages based on <\/span>behavior. The easiest way is click-based segmentation<\/a>, which watches<\/span> what links people click and follows up with<\/span> more of what they want<\/span>.<\/p>\n\n\n\n
Say a subscriber clicks a link about a specific product. You can send<\/span> a follow-up series with<\/span> reviews and a special offer for that item.<\/span><\/p>\n\n\n\n
This is how you build<\/span> trust at scale. You’re creating a personalized experience for every<\/em> subscriber, and it shows.<\/span><\/p>\n\n\n\n
The future is bright with marketing automation<\/h2>\n\n\n\n
You’re already doing a hundred<\/span> things to keep your business running. Automation helps you keep up without adding another full-time job.<\/span><\/p>\n\n\n\n
You don’t have to do it all<\/span> at once. Pick one workflow, like a welcome series<\/a>, and get it live this week.<\/span><\/p>\n\n\n\n
Once you see it working, add another. Over time you’ll have a system that runs quietly in the background while you focus on the work only you can do<\/span>.<\/span><\/p>\n\n\n\n
Ready to save time and build relationships while you sleep? Start your <\/span>free 30-day trial of Constant Contact<\/a> (no credit card required) and launch your first automation today.<\/p>\n\n\n\n
FAQs<\/span><\/h2>\n\n\n\n
What is a marketing automation workflow?<\/span><\/h3>\n\n\n\n
A workflow is the path a contact follows once an automation is triggered. It starts with a trigger, like a signup or a purchase. Then it runs a set of actions, such as a welcome email and a follow-up a few days later.<\/span><\/p>\n\n\n\n
What’s the difference between marketing automation and email automation?<\/span><\/h3>\n\n\n\n
Marketing automation is the big umbrella that can manage email, social posts, and customer data together. Email automation is one piece of it, focused on triggered email sequences. For most small businesses, email is the easiest place to start.<\/span><\/p>\n\n\n\n
Which marketing automation example should I start with?<\/span><\/h3>\n\n\n\n
Start with a welcome series for new subscribers. It’s quick to set up and makes a strong first impression. Once that runs, an abandoned cart reminder is a natural next step for online stores.<\/span><\/p>\n\n\n\n
Can small businesses use marketing automation?<\/span><\/h3>\n\n\n\n
Absolutely. You don’t need a big team or budget to start. Many examples here, like welcome emails and review requests, take one setup and then run on their own.<\/span><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
13 Marketing Automation Examples to Try in 2026Save time with automation: These marketing automation examples run repetitive tasks in the background<\/p>\n","protected":false},"author":664,"featured_media":154815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"post_signup_destination":"default"},"categories":[579],"tags":[9056,9302,9410,9385,9301,8787,9374,9419],"content_type":[1462],"industry":[8498],"feature":[8615],"article_type":[],"coauthors":[8783,9838],"class_list":["post-154768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-abandoned-cart-emails","tag-automated-email-marketing","tag-automated-marketing","tag-automated-welcome-email-series","tag-automated-workflows","tag-automation","tag-automations","tag-benefits-of-marketing-automation","content_type-blog-article","industry-industry-general","feature-email-marketing-automation"],"acf":{"ctct_related_features":false,"article_thumbnail":{"ID":154816,"id":154816,"title":"marketing automation examples Thumbnail","filename":"marketing-automation-examples-Thumbnail.png","filesize":169747,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2023\/06\/marketing-automation-examples-Thumbnail.png","link":"https:\/\/www.constantcontact.com\/blog\/marketing-automation-examples\/marketing-automation-examples-thumbnail\/","alt":"","author":"616","description":"","caption":"","name":"marketing-automation-examples-thumbnail","status":"inherit","uploaded_to":154768,"date":"2023-06-12 20:30:50","modified":"2023-06-12 20:30:50","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"show_last_modified_date":true,"show_trial_cta":false,"show_prefooter_cta":false,"homepage_featured":false,"show_featured_image":false,"show_table_of_contents":true,"region":false,"explore_post_button_text":"Explore this article with AI","explore_post_link":"","post_signup_destination":"default","post_hreflangs":false},"yoast_head":"\n13 Marketing Automation Examples to Inspire in 2026 | Constant Contact<\/title>\n<meta name=\"description\" content=\"Explore 13 proven marketing automation examples including welcome series, abandoned cart, lead nurture, win-back, loyalty, reviews, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constantcontact.com\/blog\/marketing-automation-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Marketing Automation Examples to Inspire in 2026 | Constant Contact\" \/>\n<meta property=\"og:description\" content=\"Explore 13 proven marketing automation examples including welcome series, abandoned cart, lead nurture, win-back, loyalty, reviews, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constantcontact.com\/blog\/marketing-automation-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Contact\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/constantcontact\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T19:43:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T19:47:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2023\/06\/marketing-automation-examples-Blog-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"796\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabriella Hunt, Whitney Filloon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@constantcontact\" 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Retain and grow customers<\/h2>\n\n\n\nAfter the sale, these automations keep customers engaged and coming back.<\/span><\/p>\n\n\n\n

Retain and grow customers<\/h2>\n\n\n\n
After the sale, these automations keep customers engaged and coming back.<\/span><\/p>\n\n\n\n