Our tips will help you choose the best email fonts for your email marketing<\/a> campaigns. We break down the different font families, factors to consider when choosing a font, and more. <\/p>\n\n\n\n Most people recognize popular fonts like Arial and Times New Roman. But there are many more options available. Whatfontis.com<\/a> estimates that designers have created over 990,000 fonts. Understanding the main types of fonts and their significance can help you narrow your options. <\/p>\n\n\n\n There are three main categories of fonts: system (or web-safe), web, and custom.<\/p>\n\n\n\n A system font is a typeface that comes pre-installed on all major operating systems. Linux, macOS, and Windows users can view these fonts on their devices. These fonts also load instantly. However, they offer less creative freedom than other options. Examples of systems fonts include Arial, Courier New, and Verdana. <\/p>\n\n\n\n A web font is a typeface designed specifically for the Internet. These fonts are hosted on external servers, not the user’s device. They take longer to load than system fonts and may not display correctly for every reader. Examples of web fonts include Lato, Open Sans, and Roboto. <\/p>\n\n\n\n You can also design custom fonts or buy them from a third-party creator. This option lets you pick a unique font that fits your brand identity. However, custom fonts may not be compatible with all devices and may have licensing requirements. <\/p>\n\n\n\n Choosing a font involves more than picking a style that looks nice. Choose a font that fits your brand voice and the tone of your email. A bold, heavy font may seem aggressive or confident. A slim, clean font appears formal and sophisticated. And a shaky font may look like a child’s messy handwriting. <\/p>\n\n\n\n The font also affects how readers engage with your emails. A simple, easy-to-read font makes your messages more accessible for people with disabilities. By contrast, tiny and cramped text can make your emails unreadable. Some fonts also load faster than others, improving the user experience. <\/p>\n\n\n\n Font style is often a matter of personal taste. But some fonts work better for email communication than others. Generally, the best email fonts have these characteristics: <\/p>\n\n\n\n There are three main “families” – or styles – of font: serif, sans-serif, and decorative. <\/p>\n\n\n\n Serif fonts have small, decorative lines or “feet” at the ends of the letters. These flourishes are called serifs, and they make writing look classy and formal. Serif fonts are often used for professional communication and printed materials. For example, many books and newspapers use serif fonts. <\/p>\n\n\n\n Popular serif fonts include: <\/p>\n\n\n\n As the name suggests, sans-serif fonts are sans – or without – serifs. The letters don’t have decorative tails or flourishes. Instead, each letter has simple, straight lines. Sans-serif fonts are easy to read on a computer or phone screen. Web designers often use these styles for digital materials, such as emails and web pages. <\/p>\n\n\n\n Common sans-serif fonts include: <\/p>\n\n\n\n Decorative fonts have more artistic and unique designs than standard fonts. These traits make these fonts eye-catching but can be difficult to read in large chunks. They’re also not web-safe and may be inaccessible for some readers. <\/p>\n\n\n\n As a result, designers tend to use decorative fonts in small doses. They often appear in logos, headlines, or special sections of text. <\/p>\n\n\n\n Popular decorative fonts include: <\/p>\n\n\n\n The font affects how readers view your brand and message. A legible and professional font will make a positive impression on your readers. On the other hand, a sloppy or unappealing font makes it less likely that people will read your email. <\/p>\n\n\n\n Here are four considerations to help you pick the best font for business email and other types of messages. <\/p>\n\n\n\n According to the Centers for Disease Control and Prevention<\/a>, over seven million Americans have vision impairments. Many of these people rely on screen readers and other assistive devices to read emails. Others may use reading glasses or zoom in on the text to read it. <\/p>\n\n\n\n Choosing accessible fonts makes your emails more inclusive. Look for simple sans-serif typefaces with clean, easy-to-read letters. Thick fonts are also easier to read than thin styles. <\/p>\n\n\n\n Avoid decorative and serif fonts with unnecessary flourishes. You also shouldn’t use cursive fonts or blinking text. These styles may look fancy, but they’re more challenging for readers to interpret. <\/p>\n\n\n\n Your brand has a unique voice, and your fonts should reflect it. Each font style evokes different emotions and tones, so finding the right fit for your brand personality is important. <\/p>\n\n\n\n Designers often use serif fonts for professional and formal communication. These fonts look elegant, sophisticated, and traditional. They also have a more authoritative and timeline tone. <\/p>\n\n\n\n Sans-serif fonts look clean and modern. They’re associated with efficiency and clarity. They typically help to deliver a no-nonsense tone, so they’re helpful for straightforward messages.<\/p>\n\n\n\n Decorative fonts can convey a broad range of emotions and tones. Some decorative fonts look friendly, light-hearted, and playful. Others may seem stern or unwelcoming. <\/p>\n\n\n\n Readers use various devices and platforms to check their email. Some people may read your messages on their iPhones, while others will open them on their Windows PCs. Choosing a font with cross-platform compatibility ensures that your emails look the same for all users. <\/p>\n\n\n\n All major platforms support web-safe fonts, such as Book Antiqua, Trebuchet MS, and Times New Roman. These fonts are the safest options for emailing clients. <\/p>\n\n\n\n Font size also affects how readers engage with your text. The best font size for email is 12 to 16 points. <\/p>\n\n\n\n Pick a font that looks attractive and readable in this range. These sizes make your text accessible to most readers on different devices. Users may struggle to read smaller text, and larger sizes may have strange formatting on smartphones. <\/p>\n\n\n\n Here are the top 10 recommended fonts for emails in alphabetical order. Any of these styles will suit most email marketing campaigns. <\/p>\n\n\n\n Some circumstances call for the use of specific fonts. <\/p>\n\n\n\n Professionals often include signatures at the bottom of their emails. The best font for an email signature is a decorative but legible style that fits your personality. Popular print fonts include Arial, Lucida, and Palatino. <\/p>\n\n\n\n The best cursive font for email signatures is a script font that resembles handwritten text, such as Autograf or Pacifico. <\/p>\n\n\n\n It’s best to use a web-safe font like Helvetica or Verdana for email newsletters. These fonts are compatible with all email providers and load quickly. <\/p>\n\n\n\n Gmail only allows users to choose from a handful of fonts, including Comic Sans MS, Garamond, and Verdana. These fonts are all accessible and legible, so you can pick whichever option best fits your brand voice. <\/p>\n\n\n\n Many people consider these fonts unattractive or unprofessional: <\/p>\n\n\n\n You should also avoid elaborate or quirky fonts that may be difficult to read. <\/p>\n\n\n\n These best practices can help you use email fonts effectively: <\/p>\n\n\n\n Some marketers choose to use custom HTML email fonts. These fonts can make your emails look distinct and increase engagement. However, email clients like Gmail and Outlook typically can’t render custom fonts. Instead, they may convert the text to a web-safe font. Always test custom fonts across email clients before using them. <\/p>\n\n\n\n Different font colors and alignments can make any font style feel more unique. Pick high-contrast colors to increase accessibility, and use alignments to organize content in a hierarchy. <\/p>\n\n\n\n Additionally, a distinct font can help the reader spot call-to-action buttons. Consider using bolded or heavier text for these buttons. A different font color will also make these buttons stand out. <\/p>\n\n\n\n Follow these bonus tips when using email fonts in business and marketing settings: <\/p>\n\n\n\n Choosing an email font can feel overwhelming, but there are many resources to help you find the right fit. <\/p>\n\n\n\n These handy frameworks streamline the design process. You can use the suggested fonts or customize the templates with your favorite styles. The templates adjust automatically to different devices and platforms for the best user experience. Their email tracking also makes it a strong marketing tool to use for communicating with your audience.<\/p>\n\n\n\n Whatfontis.com<\/a> can identify almost a million fonts from an image. This tool lets you research fonts you like and discover similar styles. <\/p>\n\n\n\n Additionally, spell check and grammar software makes it easier to write error-free emails. Popular platforms like Grammarly<\/a> and ProWritingAid<\/a> have free and paid plans. <\/p>\n\n\n\n Businesses often put a lot of effort into crafting the perfect text. But how <\/em>you display your message is often just as important as what <\/em>you say. Choosing a stylish font that reflects your brand identity will help you connect with your audience. The right font can also establish your credibility and set the tone of your message. <\/p>\n\n\n\n Decorative fonts will likely become more popular in the future as designers invent new styles. But accessibility remains key. It’s best to pick simple and recognizable fonts that all contacts can read. That way, you can extend your reach and make your content as inclusive as possible. <\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":" The early days of the Internet were a time of questionable design choices. It was normal to stumble across random web pages with ten different fonts and clashing colors. Many emails had flashing text, animated GIFs, and even background music. And who can forget Microsoft’s over-the-top WordArt? It was, in short, pure sensory chaos. Luckily, […]<\/p>\n","protected":false},"author":672,"featured_media":159484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[579],"tags":[8766,8792,8786,8932,8931,8788,8776],"content_type":[1462],"industry":[8498],"feature":[],"article_type":[],"coauthors":[8883],"class_list":["post-159480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-content","tag-design","tag-email","tag-font","tag-fonts","tag-ideas","tag-strategy","content_type-blog-article","industry-industry-general"],"acf":{"article_thumbnail":{"ID":159483,"id":159483,"title":"Best email font blog thumbnail","filename":"Best-email-font-blog-thumbnail.png","filesize":175564,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2024\/01\/Best-email-font-blog-thumbnail.png","link":"https:\/\/www.constantcontact.com\/blog\/best-email-font\/best-email-font-blog-thumbnail\/","alt":"Business woman working on designing an email campaign","author":"672","description":"","caption":"","name":"best-email-font-blog-thumbnail","status":"inherit","uploaded_to":159480,"date":"2024-01-05 15:40:04","modified":"2024-01-05 15:40:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"show_last_modified_date":true,"show_trial_cta":false,"show_prefooter_cta":false,"ctct_related_features":false,"homepage_featured":false,"show_featured_image":false,"show_table_of_contents":true,"region":false,"explore_post_button_text":"Explore this article with AI","explore_post_link":""},"yoast_head":"\nUnderstanding email fonts <\/h2>\n\n\n\n
System fonts vs. web fonts vs. custom fonts <\/h3>\n\n\n\n
The importance of font for email marketing <\/h3>\n\n\n\n
Traits of a good email font <\/h3>\n\n\n\n
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Email font families <\/h2>\n\n\n\n
Serif fonts <\/h3>\n\n\n\n
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Sans-serif fonts<\/h3>\n\n\n\n
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Decorative fonts<\/h3>\n\n\n\n
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Choosing your email font<\/h2>\n\n\n\n
Accessibility <\/h3>\n\n\n\n
Tone <\/h3>\n\n\n\n
Cross-platform compatibility <\/h3>\n\n\n\n
Font size <\/h3>\n\n\n\n
Popular fonts for email <\/h2>\n\n\n\n
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Email-friendly fonts for specific use cases<\/h2>\n\n\n\n
Email signatures <\/h3>\n\n\n\n
Email newsletters<\/h3>\n\n\n\n
Gmail fonts<\/strong><\/h3>\n\n\n\n
![\"Gmail](\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2024\/01\/QcYy89B-7w6CKUMfb-XcsBWA_qCFgW1zTY1Tg53PQa2MtL6lo12oookbsWEFGB1mRi87YiQdo4yd_beTnBuVKF43UnFLPh0wsIfTKv9xJdV3oltuBbmaLqIw7C49Dsmryes7CD_UDEvC1GrKpsIrVfl2tCsdvLPc.png\")
Fonts to avoid in emails <\/h2>\n\n\n\n
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Optimizing your email fonts<\/h2>\n\n\n\n
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Email font customization <\/h2>\n\n\n\n
![\"At](\"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2024\/01\/At-home-marketing-campaign.png\")
Additional considerations for email fonts<\/h2>\n\n\n\n
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Software tools and resources<\/h2>\n\n\n\n
Dazzle your readers with your visual design skills <\/h2>\n\n\n\n