{"id":160577,"date":"2024-04-10T14:34:26","date_gmt":"2024-04-10T18:34:26","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=160577"},"modified":"2024-06-22T19:51:47","modified_gmt":"2024-06-22T23:51:47","slug":"automated-email-follow-up","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/automated-email-follow-up\/","title":{"rendered":"Mastering Automated Email Follow-Ups: Streamline Your Outreach"},"content":{"rendered":"\n

Picture this: you put all your creative energy into writing a great marketing email<\/a>. You choose every word carefully and create a beautiful design to appeal to your target audience. Finally, you hit the send button, sit back, and sip your coffee, ready for the responses to pour in. But your inbox stays empty. <\/p>\n\n\n\n

Sooner or later, this scenario happens to every business. You might wonder if you made a mistake with your email campaign. (Maybe that pun-filled subject line wasn’t as funny as you thought?) But even the best emails can get overlooked or lost in crowded inboxes. In fact, 80% of customers<\/a> ignore marketing emails at least half the time. <\/p>\n\n\n\n

An automated email follow-up helps you re-engage people who missed your first message. You can also use these messages to gently remind customers about your brand. Read on to learn about the benefits of automated follow-up emails and how to set them up. <\/p>\n\n\n\n

What are automated follow-up emails? <\/strong><\/h2>\n\n\n\n

An automated follow-up email is a pre-scheduled message sent to a prior contact. Businesses often use these messages to reconnect with people who haven’t responded to their emails. <\/p>\n\n\n\n

A typical workflow for follow-up emails might look like: <\/p>\n\n\n\n