{"id":161005,"date":"2026-04-16T12:31:59","date_gmt":"2026-04-16T16:31:59","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=161005"},"modified":"2026-04-16T12:47:10","modified_gmt":"2026-04-16T16:47:10","slug":"abandoned-cart-recovery","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/abandoned-cart-recovery\/","title":{"rendered":"Abandoned Cart Recovery: How to Reclaim Lost Sales"},"content":{"rendered":"\n

All too often, ecommerce businesses feel the pain of abandoned carts. A customer visits their website, takes a look around, and adds a few items to their shopping cart. Things are going swimmingly when, all of a sudden, they leave without placing an order.<\/p>\n\n\n\n

Abandoned shopping carts are the bane of ecommerce stores everywhere, but they’re also incredibly common: According to data compiled by the Baymard Institute, 70% of all carts are abandoned<\/a>. However, there are steps you can take to entice your shopper to close the deal. <\/p>\n\n\n\n

In this guide, we’ll take a deep dive into abandoned cart recovery strategies that deliver results. You’ll learn what drives customers to abandon their shopping carts and what you can do to close the sale.<\/p>\n\n\n\n

What is abandoned cart recovery?<\/h2>\n\n\n\n

Abandoned cart recovery is a strategy to win back shoppers who added items to their cart but left before completing checkout. Instead of letting those sales vanish, you’re reaching out to bring them back.<\/p>\n\n\n\n

If you use omnichannel marketing (marketing across multiple channels like email, social, and web), this fits right into your workflow. It’s all about connecting the dots across the customer journey.<\/p>\n\n\n\n

For example, if someone leaves a pair of boots in their cart, you could send a friendly follow-up email (and maybe include a coupon code for a small discount). Or, you might show them those same boots in a targeted Instagram ad. It’s a gentle nudge to remind them why they liked your products in the first place.<\/p>\n\n\n\n

The trick is to understand why they left, then make it easy for them to return.<\/p>\n\n\n\n

Why do carts get abandoned?<\/h2>\n\n\n\n

Before you can fix the leak, you have to find it. Most shoppers don’t leave because they changed their mind about your product. Usually it’s some sort of speed bump in the checkout process that trips them up.<\/p>\n\n\n\n

Here are the most common reasons shoppers abandon carts:<\/p>\n\n\n\n