{"id":163813,"date":"2026-09-21T08:11:00","date_gmt":"2026-09-21T12:11:00","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=163813"},"modified":"2026-09-21T08:11:06","modified_gmt":"2026-09-21T12:11:06","slug":"cyber-monday","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/cyber-monday\/","title":{"rendered":"Cyber Monday Marketing for Online Stores: How to Drive More Sales"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><ul class=\"wp-block-list has-color-11-background-color has-background has-medium-font-size\">\n<li><strong>Start well before Cyber Monday.<\/strong> Grow and segment your list now so your Cyber Monday offers reach buyers who are ready to purchase.<\/li>\n\n\n\n<li><strong>Recover the sales you almost lost.<\/strong> Abandoned cart and post-purchase automations bring back revenue without extra manual work.<\/li>\n\n\n\n<li><strong>Use every channel you own.<\/strong> Email, text, and social work together to reach shoppers where they already spend time.<\/li>\n\n\n\n<li><strong>Plan the follow-up, not just the sale.<\/strong> Turning one-day buyers into repeat customers is where the real payoff lives.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you run a small online store, Cyber Monday can feel like shouting into a crowd. Big retailers drown you out with ad budgets you can&rsquo;t match. Here&rsquo;s the good news: You don&rsquo;t need their budget to win, because you (hopefully!) already have a list of people who chose to hear from you. That list is your secret weapon this holiday season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/www.digitalcommerce360.com\/article\/cyber-5-highlights\/\">Adobe Analytics<\/a>, online sales hit a record $14.25 billion on Cyber Monday 2025, the most ever for U.S. ecommerce in a single day. That&rsquo;s a lot of buying in 24 hours, and a focused plan helps you claim your share.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide walks through the tactics, automations, and a step-by-step plan to sharpen your Cyber Monday marketing and sell more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Cyber Monday marketing means for your online store<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So what does Cyber Monday marketing look like for a store like yours? It comes down to digital-first offers you promote across email, text, and social. The goal is to sell more to the people who already know your store, not only to slash prices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it as inviting your regulars to a one-day sale instead of handing flyers to strangers on a busy street. The regulars already trust you, so they&rsquo;re far more likely to buy. That trust is your edge, and Cyber Monday is a natural moment to use it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Cyber Monday is worth the effort for small online stores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cyber Monday is now the biggest online shopping day of the year. According to the <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers\">National Retail Federation<\/a>, a record 202.9 million consumers shopped from Thanksgiving through Cyber Monday in 2025. Even a tiny slice of that crowd can have a huge impact on your bottom line for the whole year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reasons this day matters for a small store add up quickly. Here&rsquo;s why it&rsquo;s worth building a real plan around it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demand peaks in a single day.<\/strong> Shoppers arrive already primed to buy, so one well-timed offer can outperform weeks of normal sales.<\/li>\n\n\n\n<li><strong>Your owned channels cost almost nothing.<\/strong> Email, text, and social let you reach existing customers without paying for every click.<\/li>\n\n\n\n<li><strong>Repeat buyers are within reach.<\/strong> A holiday first purchase is your chance to start a relationship that pays off all year.<\/li>\n\n\n\n<li><strong>You can compete on focus, not budget.<\/strong> A clear offer sent to the right people beats a generic blast to everyone.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Email does most of the heavy lifting here, which is why strong <a href=\"https:\/\/www.constantcontact.com\/blog\/ecommerce-email-marketing\/\">ecommerce email marketing<\/a> is the foundation of a good plan. In our latest <a href=\"https:\/\/www.constantcontact.com\/blog\/small-business-now-q1-2026-inflation-report\/\">Q1 2026 Small Business Now survey<\/a>, 41% of small business owners said they expect email to be their most valuable channel this year. Put plainly, your list is the asset most likely to pay off on the big day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cyber Monday marketing tactics that drive sales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every tactic below ties back to one of three revenue mechanics: recovering a sale, converting a new shopper, or earning a repeat purchase. Pick the ones that fit your store instead of trying to run all of them at once.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not sure where to focus your energy? Use this quick comparison to decide which channel(s) make sense and when to use them.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-ctct-blue\"><table class=\"has-fixed-layout\"><thead><tr><th>Channel \/ Tactic<\/th><th>Best for<\/th><th>When to send<\/th><th>Effort<\/th><\/tr><\/thead><tbody><tr><td>Email<\/td><td>Promoting offers and recovering carts<\/td><td>Launch morning and last-chance evening<\/td><td>Low<\/td><\/tr><tr><td>SMS<\/td><td>Urgent, time-sensitive nudges<\/td><td>Sale start and final hours<\/td><td>Low<\/td><\/tr><tr><td>Social media<\/td><td>Reaching shoppers who aren&rsquo;t subscribers<\/td><td>Before and during the sale<\/td><td>Medium<\/td><\/tr><tr><td>Abandoned cart automation<\/td><td>Recovering near-misses<\/td><td>Triggered automatically<\/td><td>Set up once<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Abandoned cart recovery emails<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some of your best sales are the ones that almost happened. An <a href=\"https:\/\/www.constantcontact.com\/blog\/abandoned-cart-recovery\/\">abandoned cart recovery<\/a> email reminds shoppers of what they left behind, and it&rsquo;s one of the highest-ROI sends an online store can run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use abandoned cart emails to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remind shoppers of the exact items still sitting in their cart<\/li>\n\n\n\n<li>Add a small nudge like free shipping to close the sale<\/li>\n\n\n\n<li>Recover revenue automatically while you focus on orders<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Segmented offers based on purchase history<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not every shopper needs the same message. When you <a href=\"https:\/\/www.constantcontact.com\/blog\/best-practices-for-email-list-segmentation\/\">segment your email list<\/a> by purchase behavior, you can match the offer to the shopper. A boutique might send first-time buyers a welcome discount and give loyal customers early access to a holiday drop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use segmented offers to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send first-time shoppers an intro discount<\/li>\n\n\n\n<li>Give repeat buyers early or exclusive access<\/li>\n\n\n\n<li>Win back lapsed customers with a reason to return<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Early-access and VIP emails<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People love feeling like insiders. Giving loyal subscribers first dibs can lift conversions, because it rewards past buyers and gives them a clear reason to shop sooner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use early-access emails to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reward top customers with a head start<\/li>\n\n\n\n<li>Test your offer before the main rush<\/li>\n\n\n\n<li>Make loyal buyers feel recognized<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Countdown and urgency campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A deadline gives shoppers a reason to act now instead of later. Think of the &ldquo;deal ends tonight&rdquo; countdowns that big retailers like Amazon are known for. A small Shopify store can borrow the same trick. A last-chance email sent two hours before close can spark a rush of same-day orders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use urgency campaigns to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Announce a clear start and end time<\/li>\n\n\n\n<li>Send a last-chance reminder before the sale closes<\/li>\n\n\n\n<li>Highlight low stock on popular items<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Text message alerts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It&rsquo;s the fastest channel you own, which makes text perfect for time-sensitive moments. Subscribers see a short <a href=\"https:\/\/www.constantcontact.com\/blog\/sms-marketing\/\">SMS marketing<\/a> message within minutes, so it&rsquo;s ideal for a sale-start alert or a final-hours nudge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use text alerts to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Announce the moment your sale goes live<\/li>\n\n\n\n<li>Send a short last-chance reminder<\/li>\n\n\n\n<li>Share a single link straight to the offer<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Social media promotion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not everyone is on your list yet. Promoting your deals through <a href=\"https:\/\/www.constantcontact.com\/blog\/social-media-for-small-business-guide\/\">social media for small business<\/a> helps you reach new shoppers and point followers to your sign-up form so you can start communicating with them more reliably before the big sale kicks off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use social promotion to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tease your offer in the days before the sale<\/li>\n\n\n\n<li>Post reminders while the sale is live<\/li>\n\n\n\n<li>Point new followers toward your sign-up form<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Bundle and free shipping offers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Raising the size of each order is often easier than finding more shoppers. Bundles and shipping thresholds lift average order value, since a free-shipping minimum nudges shoppers to add one more item.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use bundles and shipping offers to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Group related products into one deal<\/li>\n\n\n\n<li>Set a free-shipping minimum that nudges bigger carts<\/li>\n\n\n\n<li>Feature a &ldquo;buy more, save more&rdquo; tier<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Post-purchase and cross-sell emails<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The sale doesn&rsquo;t have to end at checkout. It&rsquo;s your best shot at a second sale, since a thank-you paired with <a href=\"https:\/\/www.constantcontact.com\/blog\/post-purchase-emails\/\">post-purchase emails<\/a> keeps buyers engaged and sets up the next order.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use post-purchase emails to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confirm the order and thank the buyer<\/li>\n\n\n\n<li>Suggest a related product they might like<\/li>\n\n\n\n<li>Invite them back with a follow-up offer<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Cyber Monday automations connect to sales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Picture this: Your sale is live, orders are coming in, and you&rsquo;re busy packing boxes. Who&rsquo;s sending the cart reminders and follow-ups?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automations are the answer, because they connect the tactics above to actual sales while your attention is elsewhere. Setting up <a href=\"https:\/\/www.constantcontact.com\/blog\/email-automation\/\">email automation<\/a> once means the right message goes out at the right moment. Think of it as hiring a tireless assistant who works your busiest day for free.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few mechanisms do the work behind the scenes. Here&rsquo;s what keeps a Cyber Monday plan running on its own:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Triggers.<\/strong> An action like an abandoned cart or a new purchase starts the right message automatically.<\/li>\n\n\n\n<li><strong>Timing.<\/strong> Reminders and follow-ups go out on a schedule you set in advance.<\/li>\n\n\n\n<li><strong>Segments.<\/strong> The system sends different offers to first-timers, loyal buyers, and lapsed shoppers.<\/li>\n\n\n\n<li><strong>Dynamic product blocks.<\/strong> Emails pull in the exact items a shopper viewed or bought.<\/li>\n\n\n\n<li><strong>Follow-ups.<\/strong> Post-purchase notes and cross-sells continue after the order lands.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This matters most for owners who are short on time. Our <a href=\"https:\/\/www.constantcontact.com\/blog\/small-business-now-2024\/\">Spring 2024 Small Business Now report<\/a> found that 56% of small business owners have an hour or less a day for marketing. Automations help that hour go a lot further.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to plan your Cyber Monday campaign step by step<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Where should you start? A good plan turns scattered ideas into a sequence you can run, so follow these steps in order and start earlier than feels necessary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Grow and clean your list before the rush<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Add sign-up forms and pop-ups to your store now so holiday visitors can join your list before the sale. The right <a href=\"https:\/\/www.constantcontact.com\/blog\/email-list-sign-up-tools\/\">email sign-up tools<\/a> make this quick to set up. A quick pop-up offering a small discount for signing up can grow your list fast before the sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take a few minutes to remove inactive contacts too. That way your big send reaches people who actually open.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Choose offers worth clicking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pick one or two clear offers instead of a confusing wall of deals. A single strong discount or a free-shipping threshold is easier to promote and easier for shoppers to act on. A store-wide discount is simpler to grasp than five overlapping category deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask yourself which offer you&rsquo;d want to receive. If it takes more than a second to understand, simplify it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Write emails that get opened<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your subject line decides whether the rest of your work gets seen. A specific line like &ldquo;Cyber Monday: 20% off ends tonight&rdquo; beats a vague &ldquo;Big sale inside.&rdquo; That&rsquo;s why strong <a href=\"https:\/\/www.constantcontact.com\/blog\/email-subject-lines-for-sales\/\">sales email subject lines<\/a> are worth the extra minute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep the message itself short and scannable, with one clear call to action. A shopper reading on their phone should know what to do in seconds. One button, one link, and a clear price do more than a long paragraph of copy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Build and schedule your sequence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Plan a short sequence rather than a single email. A launch message, a mid-sale reminder, and a last-chance note across email and text will do more than one big blast during a time when inboxes are extra noisy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schedule everything in advance so it runs on time, even when you&rsquo;re busy with orders. Space your sends so shoppers get a nudge without feeling buried. A common rhythm is a morning launch email, a midday reminder, and an evening last-call text.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Welcome and follow up new buyers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">New subscribers and first-time buyers are your biggest Cyber Monday opportunity. Trigger an <a href=\"https:\/\/www.constantcontact.com\/blog\/automated-welcome-series\/\">automated welcome series<\/a> so new contacts hear from you right away. Set the follow-up to send a few days after delivery, when the product is fresh in their mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow up with buyers after the order ships to keep the relationship going. A well-timed thank-you and a gentle next offer turn a one-day sale into repeat revenue. Even a simple thank-you note keeps your store top of mind for the next visit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cyber Monday best practices for online sellers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A few habits separate a smooth Cyber Monday from a stressful one. Use these guardrails as you build your plan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design for mobile first.<\/strong> Most shoppers open your email on a phone between tasks, so keep buttons big and text short.<\/li>\n\n\n\n<li><strong>Test your send times.<\/strong> A quick check of when your audience opens helps you land in the inbox at the right moment.<\/li>\n\n\n\n<li><strong>Stick to one clear call to action.<\/strong> Every email should point to a single next step, not five.<\/li>\n\n\n\n<li><strong>Don&rsquo;t over-discount.<\/strong> Protect your margins by leading with value, bundles, or free shipping instead of your deepest cut.<\/li>\n\n\n\n<li><strong>Plan for the volume.<\/strong> Make sure your store, inventory, and shipping can handle a sales spike before you promote one.<\/li>\n\n\n\n<li><strong>Keep it on brand.<\/strong> A holiday sale is still your store, so your voice and look should feel familiar.<\/li>\n\n\n\n<li><strong>Segment before you send.<\/strong> A targeted offer to the right group beats a generic message to your whole list.<\/li>\n\n\n\n<li><strong>Make your offer easy to find.<\/strong> Put the deal front and center on your homepage and in your emails.<\/li>\n\n\n\n<li><strong>Set clear shipping cutoffs.<\/strong> Tell shoppers the last day to order for on-time delivery so they buy with confidence.<\/li>\n\n\n\n<li><strong>Follow up fast.<\/strong> The days after the sale are prime time to turn new buyers into regulars with smart <a href=\"https:\/\/www.constantcontact.com\/blog\/customer-retention-strategies\/\">customer retention strategies<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We&rsquo;ve all seen it happen: A great deal goes out with a broken link or a typo in the code. A five-minute test send catches almost all of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bottom line is this: Your Cyber Monday works best as one piece of your whole weekend. Connect it to your <a href=\"https:\/\/www.constantcontact.com\/blog\/black-friday\/\">Black Friday email campaign<\/a> for a stronger season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your Cyber Monday launchpad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don&rsquo;t need a massive ad budget to win on Cyber Monday, just a clear plan for the shoppers who already know and trust your store. When your email, text, and social channels work together, your holiday marketing runs smoothly in the background so you can focus on packing orders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&rsquo;s your pre-sale checklist:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>4 weeks out:<\/strong> Add an email sign-up pop-up to turn holiday traffic into subscribers, and clean out inactive contacts.<\/li>\n\n\n\n<li><strong>2 weeks out:<\/strong> Build your core sequence (launch, mid-day, last call) and turn on your abandoned cart automation if you&rsquo;re not already using it.<\/li>\n\n\n\n<li><strong>1 week out:<\/strong> Draft your text alerts and social teasers, then run a 5-minute test send on mobile to double-check every link and discount code.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tired of toggling between a bunch of different tools to manage your holiday campaigns? Explore how <a href=\"https:\/\/www.constantcontact.com\/features\/ecommerce\">Constant Contact helps ecommerce brands<\/a> like yours create, schedule, and automate your email, SMS, and social marketing all in one place, with built-in AI tools so you can get more done, faster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">When should I start my Cyber Monday marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start at least three to four weeks ahead so you have time to grow your list, plan offers, and schedule your sequence. Early list building is the part most sellers wish they&rsquo;d started sooner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How many Cyber Monday emails should I send?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A short sequence of three works well: a launch email, a mid-sale reminder, and a last-chance note. Sending more than that risks fatigue unless you&rsquo;re segmenting by who has already opened or bought.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What&rsquo;s the best offer for Cyber Monday?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The best offer is one shoppers understand instantly, such as a clear percentage off, a free-shipping threshold, or a bundle. Protecting your margin matters, so lead with value rather than your deepest possible discount.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should small stores use SMS on Cyber Monday?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, if you have permission to text your contacts, because SMS is ideal for sale-start and final-hours alerts. Keep messages short and use them sparingly so they stay a welcome nudge, not a nuisance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I keep Cyber Monday buyers coming back?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trigger a welcome series for new subscribers and a post-purchase follow-up for new buyers right after the sale. A thank-you plus a well-timed next offer is what turns a one-day shopper into a repeat customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I compete with bigger retailers on Cyber Monday?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Compete on focus and personality instead of the deepest discount, since a relevant offer sent to the right segment often beats a generic sitewide sale. Your small size lets you write like a real person and reward loyal customers in ways large retailers rarely bother to.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>If you run a small online store, Cyber Monday can feel like shouting into a crowd. Big retailers drown you out with ad budgets you can&rsquo;t match. Here&rsquo;s the good news: You don&rsquo;t need their budget to win, because you (hopefully!) already have a list of people who chose to hear from you. That list [&hellip;]<\/p>\n","protected":false},"author":726,"featured_media":163827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"post_signup_destination":"default"},"categories":[1477],"tags":[9561,9562,9533,9474,9226,9569,9568],"content_type":[1462],"industry":[8518],"feature":[],"article_type":[],"coauthors":[9838],"class_list":["post-163813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-marketing","tag-cyber-five","tag-cyber-monday","tag-holiday-marketing","tag-holiday-shopping","tag-online-marketing","tag-online-shopping","tag-seasonal-marketing","content_type-blog-article","industry-retail"],"acf":{"article_thumbnail":{"ID":163828,"id":163828,"title":"Cyber Monday Blog Thumbnail 2","filename":"Cyber-Monday-Blog-Thumbnail-2.png","filesize":212400,"url":"https:\/\/www.constantcontact.com\/blog\/wp-content\/uploads\/2024\/11\/Cyber-Monday-Blog-Thumbnail-2.png","link":"https:\/\/www.constantcontact.com\/blog\/cyber-monday\/cyber-monday-blog-thumbnail-2\/","alt":"Woman online shopping on Cyber Monday","author":"672","description":"","caption":"","name":"cyber-monday-blog-thumbnail-2","status":"inherit","uploaded_to":163813,"date":"2024-11-21 15:56:27","modified":"2024-11-21 15:56:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.constantcontact.com\/blog\/wp-includes\/images\/media\/default.png","width":335,"height":335,"sizes":[]},"show_last_modified_date":true,"show_trial_cta":false,"show_prefooter_cta":false,"homepage_featured":false,"ctct_related_features":false,"post_signup_destination":"default","show_featured_image":false,"show_table_of_contents":true,"region":false,"explore_post_button_text":"Explore this article with AI","explore_post_link":"","post_hreflangs":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cyber Monday: How to get ready for the holiday<\/title>\n<meta name=\"description\" content=\"Kick off the holiday season with a Cyber Monday campaign. 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