{"id":164334,"date":"2025-01-16T17:02:04","date_gmt":"2025-01-16T22:02:04","guid":{"rendered":"https:\/\/www.constantcontact.com\/blog\/?p=164334"},"modified":"2025-05-20T13:07:57","modified_gmt":"2025-05-20T17:07:57","slug":"tiktok-ban","status":"publish","type":"post","link":"https:\/\/www.constantcontact.com\/blog\/tiktok-ban\/","title":{"rendered":"Navigating the TikTok Ban: A Guide for Small Businesses"},"content":{"rendered":"\n

One truth about social media is that it is constantly changing, and one of the biggest headlines in recent news is around a United States TikTok ban. This popular social platform, known for its short, engaging videos, has been a goldmine for small businesses and solopreneurs looking to reach new people and share content promoting their brand.<\/p>\n\n\n\n

What Does the TikTok Ban Mean for Businesses?<\/h2>\n\n\n\n
If you found success using TikTok for business, we know this is a stressful time for you as you try to figure out what to do in the face of a ban. But don’t panic. We know you are good at pivoting and coming up with new strategies — after all, you’re an entrepreneur. We also know entrepreneurs can’t do it all alone. That’s why we created this guide to help you create an action plan in response, and even come out stronger on the other side.<\/p>\n\n\n\n
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The Value of Owning Your Email List<\/h2>\n\n\n\n
While TikTok has been a fantastic tool for reaching new audiences, it’s important to remember you don’t own the relationships on social media platforms. Although creators fuel the content, any platform can change its policies at any time.<\/p>\n\n\n\n
This can have a significant impact on your business. It’s easy to forget you aren’t really in control when the platform is always there, providing a seemingly endless stream of potential customers. However, the ultimate goal should be to use the platform to get in front of an audience and get interested people to stay connected with you directly. The money is in the list, and the party who owns that list is in control.<\/p>\n\n\n\n
With that in mind, it is important to get your TikTok followers on an email or SMS text messaging list so you can communicate with them outside of the app. One immediate step you can take is to create a sign-up landing page<\/a>. Then, share it in your bio and make sure you tell your followers about it. Another step you can take is to use a survey<\/a> to better understand each person’s interests before they sign up for your list.<\/p>\n\n\n\n
The people who are truly invested in your business will provide their email or phone number, and you will be able to tell them where you are sharing content in the future.<\/p>\n\n\n\n
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A post shared by Constant Contact (@constantcontact)<\/a><\/p><\/div><\/blockquote>